About the Author
John Stiernberg is founder and principal consultant with Stiernberg Consulting, a business development firm he established in 1993. He currently consults for manufacturers, publishers, and trade associations on strategic planning and market development projects in the music and entertainment technology industries. With more than 25 years' experience in these fields, Stiernberg has worked in sales, marketing, and general management. He has written over 40 magazine articles, and is a frequent seminar speaker, professional musician, and former booking agent.