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Succeeding in Music: A Business Handbook for Performers, Songwriters, Agents, Managers & Promoters Paperback – Feb 4 2008
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About the Author
John Stiernberg is founder and principal consultant with Stiernberg Consulting, a business development firm he established in 1993. He currently consults for manufacturers, publishers, and trade associations on strategic planning and market development projects in the music and entertainment technology industries. With more than 25 years' experience in these fields, Stiernberg has worked in sales, marketing, and general management. He has written over 40 magazine articles, and is a frequent seminar speaker, professional musician, and former booking agent.
Inside This Book(Learn More)
Top Customer Reviews
It seemed to be a book that seemed to straddle the business side of music but also in a way that musicians could understand and use.
I have used lots of business plan books and marketing books and even went to S.C.O.R.E., but never found someone knowledgable in business who knew much about the music business. "Succeeding in Music" seemed to fill that gap offering hard core business advice, goal setting that made sense and an understanding of what us music business people need to understand and do.
I am not quite through with the book, but, it has helped me wrap my mind around what I need to do to restart my music business career and stay in it.
Now, if only John had a goal setting/tracking software that went with the book (Mac and Windows please) then we would be really on to something.
perhaps even made my career develop faster. It's a great investment for every working musician,
be it part time gigs or full time on the road.
But 'Succeeding In Music' is not only an outstanding tool for working musicians
and those who wish they were, it is a wonderful resource for anyone involved
in the arts. With information every small business owner can use this is
a must for your library!
Tom Patrick McAuliffe
West Coast Editor - Singer Magazine...
Most recent customer reviews
Excellent read. Well thought out and easy to understand. The CD-Rom with templates is also cool. If you are currently or are thinking about getting more involved in the music... Read morePublished on Nov. 30 2002 by JPM
This is an exceptional and inspiring book! I would recommend it to anyone who wishes to gain valuable insite into how to plan for success in the music business. Read morePublished on Nov. 17 2002
If you are an aspiring or existing artist or band looking to make headway in the music business, this book is a must-have. It is the roadmap to success. Read morePublished on Nov. 12 2002 by Stuart W Foster
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