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Succeeding in Music: A Business Handbook for Performers, Songwriters, Agents, Managers & Promoters [Paperback]

John Stiernberg
5.0 out of 5 stars  See all reviews (8 customer reviews)
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Book Description

March 1 2002 Book
(Book). Written for both musicians and musical entrepreneurs, this user-friendly guide spells out the fundamentals of business, finance and marketing for the music world. You'll learn how to take a strategic approach to all aspects of doing business in music, from product development and pricing to surviving the industry's renowned competitive environment. Whether you're starting or strengthening your music career, you'll see why you need a business plan and how to put yours into action. Features a foreword by John McEuen, founding member of the Nitty Gritty Dirt Band, and also includes a CD-ROM with checklists, resources and templates for planning and managing your career.

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Product Description

About the Author

John Stiernberg is founder and principal consultant with Stiernberg Consulting, a business development firm he established in 1993. He currently consults for manufacturers, publishers, and trade associations on strategic planning and market development projects in the music and entertainment technology industries. With more than 25 years' experience in these fields, Stiernberg has worked in sales, marketing, and general management. He has written over 40 magazine articles, and is a frequent seminar speaker, professional musician, and former booking agent.

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Everyone in the music business has different aspirations and motivations. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most helpful customer reviews
5.0 out of 5 stars Nothing like it! Feb. 23 2004
I was browsing through Border Books one day in the music section, seeing the usual how to get a record deal books and happened to spy John's book decided to check it out.
It seemed to be a book that seemed to straddle the business side of music but also in a way that musicians could understand and use.
I have used lots of business plan books and marketing books and even went to S.C.O.R.E., but never found someone knowledgable in business who knew much about the music business. "Succeeding in Music" seemed to fill that gap offering hard core business advice, goal setting that made sense and an understanding of what us music business people need to understand and do.
I am not quite through with the book, but, it has helped me wrap my mind around what I need to do to restart my music business career and stay in it.
Now, if only John had a goal setting/tracking software that went with the book (Mac and Windows please) then we would be really on to something.
Good work!
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5.0 out of 5 stars Straddling the world of music and business! June 8 2002
John Stiernberg has written a masterpiece for those interested in making a living in music. Whether you are considering a new career or interested in common sense advice on improving your business, Succeeding In Music is a must read. As a former Hippy wannabe, I was suspicious of business people and principles. Thankfully, John has presented the business of music in a very positive, easily understandable manner and helped me realize that the more I know about business, the better equipped I am to not only succeed, but to do it on my terms. I can't encourage you enough to pick up a copy of Succeeding in Music and get busy taking control of your career.
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5.0 out of 5 stars Timing July 23 2002
I wish I had read this book long ago as it would have saved me $1000's of dollars and
perhaps even made my career develop faster. It's a great investment for every working musician,
be it part time gigs or full time on the road.
But 'Succeeding In Music' is not only an outstanding tool for working musicians
and those who wish they were, it is a wonderful resource for anyone involved
in the arts. With information every small business owner can use this is
a must for your library!
Tom Patrick McAuliffe
West Coast Editor - Singer Magazine...
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5.0 out of 5 stars Good Book, my friends! Nov. 8 2002
By Angelo
I am currently working on my business plan and have found this book extremely helpful. It's amzing how liberating and invigorating writing stuff down is. Once you start, you can't stop! It's an amazing chain of events that's just as creative as writing a song... AND FINISHING IT!
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