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John Stiernberg is founder and principal consultant with Stiernberg Consulting, a business development firm he established in 1993. He currently consults for manufacturers, publishers, and trade associations on strategic planning and market development projects in the music and entertainment technology industries. With more than 25 years' experience in these fields, Stiernberg has worked in sales, marketing, and general management. He has written over 40 magazine articles, and is a frequent seminar speaker, professional musician, and former booking agent.
Excellent read. Well thought out and easy to understand. The CD-Rom with templates is also cool. If you are currently or are thinking about getting more involved in the music... Read morePublished on Nov. 30 2002 by JPM
This is an exceptional and inspiring book! I would recommend it to anyone who wishes to gain valuable insite into how to plan for success in the music business. Read morePublished on Nov. 17 2002
If you are an aspiring or existing artist or band looking to make headway in the music business, this book is a must-have. It is the roadmap to success. Read morePublished on Nov. 12 2002 by Stuart W Foster