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Success as a Real Estate Agent For Dummies [Paperback]

Dirk Zeller
3.3 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

July 12 2006 For Dummies
Success as a Real Estate Agent For Dummies shows you how to make your fortune in the real estate business. Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you.

This no-nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the respect and recognition you’ll gain through making sales and generating profit. Soon you’ll have all the tools you need to:

  • Prospect your way to listings and sales
  • Build a referral-based clientele
  • Work with expired and FSBO listings
  • Plan and host a successful open house
  • Present and close listing contracts
  • Market yourself and your properties online and in print
  • Negotiate contracts and avoid derailment
  • Stake your competitive position
  • Achieve excellent relationships with clients
  • Spend less time to earn more money

This guide features tips and tricks for working with buyers, must-haves for a successful real estate agent, and common pitfalls that can be avoided. Also included is a list of Web sites for real estate agents that are valuable resources for success. With Success as a Real Estate Agent For Dummies, you’ll discover how to acquire key skills and get on track for a successful career!

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Product Details

Product Description

From the Back Cover

Features proven, effective strategies for better prospecting and lead generation

Learn key skills and get on track for a successful career

Whether you're new to real estate or an old pro, Success as a Real Estate Agent For Dummies shows you how to become a top-performing agent. This hands-on guide will teach you all the best tricks of the trade, including tried-and-true tactics and fresh ideas for finding more and better prospects — and closing more sales!

Praise for Success as a Real Estate Agent For Dummies

"Get ready for real estate training camp. Finish a winner! "
—Blanche Evans, editor, Realty Times

"Solid, practical advice from one of the most dynamic coaches in real estate today."
—Stefan Swanepoel, thirteen-time author and CEO of RealtyU Group, Inc.

Discover how to

  • Master the art of prospecting
  • Research and understand your market
  • Develop the key skills of an agent
  • Find the perfect agency for you
  • Manage and maximize your time

About the Author

Dirk Zeller, who as an agent rose to the top of the real estate field quickly, has been on a meteoric rise since he began his career in 1990. Throughout his sales career, Dirk was recognized numerous times as one of the leading agents in North America. He has been described by industry insiders as the most successful agent in terms of high production with life balance. His ability to sell more than 150 homes annually, while only working Monday through Thursday and taking Friday, Saturday, and Sunday off weekly, is legendary in the real estate field.
Dirk turned his selling success into coaching significance through founding Real Estate Champions. Real Estate Champions is the premier coaching company in the real estate industry with clients worldwide. Dirk’s clients average more than a $200,000 increase in their income annually. Dirk has created such revolutionary programs as “Protect Your Commission,” “Stewardship Selling,” “The Champion Listing Agent,” and “Positioning Yourself as the Expert.” These programs and others like them have changed the lives of hundreds of thousands of real estate agents worldwide.
Dirk is one of the most published authors in the areas of success, life balance, sales training, and business development in the real estate field. He has more than 250 published articles to his credit. His weekly Coaches Corner newsletter is read by over 200,000 subscribers each week. His book Your First Year in Real Estate (Prima Publishing) has sold just shy of 100,000 copies in just a few years.
Dirk is also one of the most sought-after speakers in the real estate arena. He has spoken to agents and managers at the local, regional, national, and international level for most of the large real estate brands, such as Coldwell Banker, RE/MAX, Century 21, ERA, and Prudential. He has shared the stage with such notable speakers as Zig Ziglar, Brian Tracy, and Les Brown.

Inside This Book (Learn More)
First Sentence
Each agent defines success slightly differently. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

3.3 out of 5 stars
3.3 out of 5 stars
Most helpful customer reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Great tips for new agents! Jan. 25 2011
By William
We give a copy of this book to every new agent who joins our office. It's a great book, full of great tips! Highly recommended!
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0 of 1 people found the following review helpful
4.0 out of 5 stars Awesome product Jan. 30 2013
Format:Paperback|Verified Purchase
All these books in the Dummies series are always highly recommended, informational and easy to read. Definitely helps a beginner!
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0 of 5 people found the following review helpful
1.0 out of 5 stars Never got the book??? Nov. 7 2010
By Tania

I ordered the book over 2 weeks ago, and it never came. I was away in Mexico, so may have missed the delivery. I was hoping to have it before I left, but now I'm just interested in how I get it now. If you could help me out that'd be great. Thanks.

- Tania
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  62 reviews
41 of 45 people found the following review helpful
5.0 out of 5 stars Excellent for new and seasoned agents July 13 2006
By Peter Bartholomew - Published on Amazon.com
The title says it all,"...For Dummies." Dirk Zeller puts it into perspective. When we receive our license, walk into the office of our choice, pay to create an image, what next?

Many agents and REALTORs have made the same mistakes as our collegues. This book teaches not to make those mistakes, and is a comprehensive guide as to what to do.

If one wants to make a career with real estate, I strongly recommend this book.

Also suggest "The Little Red Book of Selling"
51 of 59 people found the following review helpful
5.0 out of 5 stars WOW! this book is the best July 13 2006
By David - Published on Amazon.com
From the opening cheat sheet to the last top ten list in this book on ten best web sites for real estate agents. This booked is packed with quality information and value. From the first chaper on Discovering the Skills of a Successful Agent to the last chaper Maximizing Your Time you will not be able to put this book down like I couldn't.

It was obvious through every page of this book that the author not only was an expert in selling real estate successfully himself as confirmed by his bio of selling 150 homes annually while only working on Monday - Thursday to do it. I was also clear that he has coached and trained a large number of agents to become Successful agents.

I loved the chapter on researching and understanding the marketplace. He teaches a couple of techniques to really track and understand the marketplace and how to use them to attract and secure new buyers and sellers. Before this book I had no idea of the power a few of these tracking and simple research techniques he demonstrates and neither did my broker when I asked him.

In the chapter on prospecing it lays out the how's, where's and why's of prospecting for new business and lead generation. He also shares how to list For Sale by Owner and expired listings complete with tracking systems, scripts, things to send them via marketing.

Chapter 6 Mining Your Databse for Referrals is priceless. I learned so much about how to ask for referrals. The scripts to use in the asking for business. He also shares how to take a referral to what he calls a higher level getting the person giving the referral to help you "improve" the referral by asking them questions about the person they are referring, approval of using there name, and even calling the referral on your behalf. This chapter alone was worth the money for the book.

The author, Mr Zeller takes you through open houses from selecting the right home criteria, to marketing, to set up the day of the open house to conducting and securing the names of the vistiors. The chapter on doing a quality listing presenation is outstanding. I learned the questions to ask before hand. He gives you a structure or agenda he calls it for the presentation. Along with how to separate youself from the other agents through your services. In addition I learned home pricing strategy to insure that my listing will sell. How to talk with the seller since most want more for the home than it is worth.

The book goes through staging the listing with checklists, marketing myself online and my properties, negotiating contracts and closing them, postioning yourself in the marketplace and against other agents, keeping clients for life with check lists on how to service your clients.

The chapter on maximizing your time was awesome! I know the value of my time and how best to get paid well for the time I invest in my business.

This book is really the turning point for my real estate career. I only wish that it had been available earlier in my career. It is a must read for any agent not just a new agent. It is the best money that I have spent in my career thus far!!
23 of 25 people found the following review helpful
5.0 out of 5 stars Great Starter Book PLUS Reference for Brokers Feb. 13 2007
By C. Ward - Published on Amazon.com
As a broker/owner, I bought this book for my new agents. We love it! It's a fast-read with easy-to-implement ideas. I keep it as a reference in my office! Dirk Zeller is an excellent author/coach and the 'Dummies' format puts his ideas into yet another presentation form.
13 of 13 people found the following review helpful
5.0 out of 5 stars Success as a Real Estate Agent For Dummies Aug. 5 2007
By Graham Millward - Published on Amazon.com
This is a very comprehensive book for beginners and experienced realtors. It seems to be losely based on the teachings of Mike Ferry by an experienced agent who actually did what he writes. I highly recommend it with one reservation: much of it is very similar to the book The Champion Real Estate Agent written by the same author. If you buy one of the books you don't really need to buy both.
36 of 45 people found the following review helpful
2.0 out of 5 stars Success as a Real Estate Agent for Dummies Sept. 18 2007
By George Daniels - Published on Amazon.com
This book does have some usful tips. However, the author is obviously a career salesman. He appears to have grown his career from real estate sales to selling his own products ( seminars, web sites, and sales coaching). He equates financial success by selling, to being a quality agent. His focus seems to be on the typical salesperson's perspective ie. ABC (always be closing), not matching the client to the property they want, like and can aford.
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