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Successful Affiliate Marketing for Merchants
 
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Successful Affiliate Marketing for Merchants [Paperback]

Shawn Collins (Author), Frank Fiore (Author)
4.7 out of 5 stars  See all reviews (12 customer reviews)
List Price: CDN$ 28.50
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Book Description

If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

From the Back Cover

If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

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Customer Reviews

12 Reviews
5 star:
 (9)
4 star:
 (2)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.7 out of 5 stars (12 customer reviews)
 
 
 
 
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5.0 out of 5 stars The Bible of Affiliate Marketing Books, Jan 16 2004
By 
Jim Kukral (Cleveland, OH United States) - See all my reviews
(REAL NAME)   
This review is from: Successful Affiliate Marketing for Merchants (Paperback)
If you're in the Affiliate business, or want to be, you must read this book. Can you become a priest without reading the Bible? Probably not. So why do you think you can be a successful Affiliate Marketer without reading THE book on the subject?

Since I'm in the Affiliate Marketing Industry, I carry this book around with me everywhere I go with my laptop and business cards, just in case I need a reference or idea. Albiet a bit outdated by now, it is still the definitive piece of material on the matter.

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4.0 out of 5 stars Extremely useful for anyone launching an affiliate program, Aug 19 2002
By 
Kelly Monaghan "intrepidtraveler.com" (Branford, CT USA) - See all my reviews
(REAL NAME)   
This review is from: Successful Affiliate Marketing for Merchants (Paperback)
This book certainly helped me organize my thinking while putting together an affiliate program. Although it seems aimed at larger organizations (the authors envision an entire department running the affiliate program), smaller merchants will find a lot of solid advice. The only negative comment I have is that the book shows signs of hasty writing and editing. But if you need the information, you'll be able to forgive that fault.
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3.0 out of 5 stars Quite Disappointed, July 25 2001
By A Customer
This review is from: Successful Affiliate Marketing for Merchants (Paperback)
I was excited to see a recently published book on affiliate marketing, especially with the reputation of these authors, but once I started reading, I was quite disappointed. Though the book offers many useful websites as references and examples, for the most part I felt the book offered very little that was new in the affiliate marketing space and was actually a lot of common sense. I was also distracted by the poor editing job - numerous typos, several incorrect references, etc. If affiliate marketing is new to you, this book may be helpful. If you are somewhat of a vetern, there's very little worth your time.
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