- Paperback: 208 pages
- Publisher: Wiley (Feb 18 2011)
- Language: English
- ISBN-10: 1119992737
- ISBN-13: 978-1119992738
- Product Dimensions: 15.3 x 1.2 x 22.9 cm
- Shipping Weight: 381 g
- Amazon Bestsellers Rank: #334,880 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
MAKE YOUR FREELANCE BUSINESS A SUCCESS
Being a great Web designer or developer is one thing – running a successful freelance business another. Whether you already have experience working in a design firm or have just graduated from design school, being self-employed entails a number of tasks that you most likely haven’t had to deal with so far. As a freelance Web designer, you also have to be a project manager, office administrator, accountant, controller, and IT expert.
Written by some of the best in the business, Successful Freelancing for Web Designers incorporates some of the very best of Smashing Magazine’s features on working as a freelance web professional.
TOPICS COVERED INCLUDE:
- BASIC SKILLS OF FREELANCE WEB DESIGNERS
- COMMUNICATION WITH CLIENT AND PARTNERS
- MARKETING – CONVINCING STRATEGIES FOR FREELANCERS
- CONTRACT AND PRICING
Successful Freelancing for Web Designers will help you avoid common pitfalls while giving you the knowledge and confidence to set up and run your own successful freelancing business.
Inside This Book
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5.0 out of 5 stars (1 customer review)
5 of 5 people found the following review helpful
5.0 out of 5 stars
Great Practical Advice, Jun 23 2011
By Eliza G. - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Successful Freelancing for Web Designers: The Best of Smashing Magazine (Paperback)
While a fair amount of the information in this book is essentially common sense, there is plenty of hard business information here to make this book worth your while. I've been self-employed for over a decade and have handled a robust number of clients, and I definitely picked up more than a few helpful tips.If you're like most freelancers I know, you'll find the information on how to create a professional proposal that sells, how to convert prospects into clients, how to price projects, what should be in a contract (you do use contracts, don't you?), how many comps to do, how to address and prevent project creep, and how to communicate with clients all very useful.
The book is laid out into 4 parts (with a total of 23 chapters):
1. Basic Skills of Freelance Web Designers
2. Communication with Clients and Partners
3. Marketing: Effective Strategies for Freelancers
4. Contracts and Pricing
If you don't have time to read cover to cover, make sure you don't miss Chapter 4: Critical Mistakes Freelancers Make; Chapter 7: Pitching like a Pro; Chapter 16: How to Create the Perfect Client Questionnaire; Chapter 21: Freelance Contracts: Do's and Don'ts; and Chapter 22: What's in a Price: Guidelines for Pricing Web Design.
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