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Sugar Sugar Rune 1 Paperback – Sep 27 2005


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From Publishers Weekly

Following in the witch-girl subgenre, this manga is the story of Vanilla and Chocolat, two best friends competing to be Queen of the Magic World. They go to earth to see who can attract more boys and capture their hearts as jewels of different colors. If your teeth aren't aching yet, then you may be the target audience for this book. At first, Chocolat's too brusque and Vanilla's too shy, but the outgoing one quickly learns that human boys prefer a demure, suggestible girl, always thanking people and apologizing, so Vanilla gathers hearts more easily. Chocolat, meanwhile, may be falling in love with an older student called the Ice Prince, but if magical girls fall in love, they could die. The leads' huge eyes and hair makes them look all of their 10 years old, which contrasts oddly with the beautiful boys hanging around them and the strange, cynical views of emotions and manipulation. This attempt at a modern fairy tale is trying too hard, especially with the message that quiet girls make more friends.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 10 reviews
16 of 17 people found the following review helpful
Read between the lines Aug. 17 2006
By M. Levitan - Published on Amazon.com
Format: Paperback
I personally love this manga, and I don't think that it tells girls to be quiet and demure to get boys. Yes, initially the shy and delicate girl gets all of the boys. But she's not the heroine of the story, and if you read more than a few chapters you see that she's much more likeable. Unlike her manipulative, paassive-agressive friend Vanilla, Chocolat is brave and loyal. Yes, she has trouble in Japan because that's not what they expect in girls, but over time she starts to become more popular. Since Moyoco Anno is known for her satire I wonder if perhaps making the outspoken girl the heroine is a way of criticizing society's ideals that say women should be meek and cute.

A lot of people seem to look at this and immediately write it off as a drippy romance with sparkles and flowers. It is about romance, but there's so much more. Yes they're having a competition to steal hearts, and maybe it does sound vaguely like a wierd cross between Pokemon and Sailor Moon, but at the heart of it all Sugar Sugar Rune is about love, friendship, loyalty, and discovering one's own place in the world. From Chocolat's quest to learn about her mother to Vanilla's self-identity crisis, each character has a problem they need to work past and Moyoco Anno handles their problems with humor and sympathy. Maybe I'm being too serious about this comic, but it just pains me to see people write off a great manga series just because they can't get past the surface.
12 of 13 people found the following review helpful
Cotton candy, pickle chaser Jan. 17 2006
By JennyN - Published on Amazon.com
Format: Paperback
At first sight, SUGAR SUGAR RUNE looks like nothing more than its title implies: a collection of the lightest, fluffiest, most nauseatingly saccharine clichés in the shoujo manga genre, prettily presented in artwork featuring the usual huge eyes and floating stars and sparkles. Two young "magical girls" (witches, in this case), one sweet and passive, the other tough and forthright? Check. Friends, but competing against each other to become queen of the magic world? Check. Oh, and the contest involves - literally - capturing the hearts of young human boys, so cue sentimental mushiness and romantic misunderstandings: what else did you expect? However, when the author/artist concerned is Moyoco Anno, who also created the satirical sex comedy HAPPY MANIA, it's worthwhile taking a closer look.

To begin with, it does seem as if Anno's simply reinforcing some of the most traditional Japanese stereotypes about the proper behaviour for young girls: quiet, shy Vanilla has no difficulty capturing hearts at their new human school, while Chocolat's aggressive bluntness scares both girls and boys. As the story unfolds, however (and with the help of some wise advice from Vanilla's mother, the reigning queen) they realise that they have to both stay true to themselves and to change: Chocolat needs to become more sensitive to others, Vanilla has to grow a spine. They begin to question the terms of the contest, too: what good is a boy's heart glowing with love if he loses all feeling for you the moment a spell has captured it? In any case, what kind of world demands that its inhabitants take others' hearts, but never surrender their own? Behind all the pink-sugar-candy flourishes and jokes about the Magical Artifacts Mail-Order Catalogue, Anno seems to be setting up something with rather more substance than usual for the pre- to early-teen crowd. Meantime, thanks to Del Rey's usual impeccable presentation and generally smooth translation, the rest of us can enjoy an agreeable diversion as well.
3 of 3 people found the following review helpful
Awesome mahou shoujo (magical girl) manga!! April 14 2008
By Watanabe Poemi - Published on Amazon.com
Format: Paperback
This story is a must-read!! Really fun fantasy, comedy, with light drama. Different from the anime series, too. Best friends and witches Vanilla and Chocolat from the magical world find out that they'll be competing against each other to become the next queen! It's exciting and scary at the same time! Chocolat thinks that this'll be a piece of cake, but she finds out things are not the same in the human world like they are back home. Culture shock! Vanilla catches a break because things turn out to be a bit less frightening, but she still finds herself relying on Chocolat like she has since they were kids. There are more details than the anime and different aspects of the story are told differently, but it's just as enjoyable. If you watched the anime, sure there are pink, orange, black, and "pissu" -colored hearts, but don't you want to know about purple and green hearts, too?? Don't you want to know more about Chocolat's mom's diary? About who Pierre really is? I thought so! Have fun reading. I sure am!
2 of 2 people found the following review helpful
Protecting Sugar Sugar Rune! July 22 2007
By Kathleen E. Manske - Published on Amazon.com
Format: Paperback
I think that most of the reviewers here were a bit too harsh when reviewing this manga. This is not a classic, ground breaking series, people! It's a series for little girls about little girls! Don't come to Sugar Sugar Rune expecting to see deep, profound messages on the meaning of life, death or love...come expecting a cute, sweet series about little girls. And another thing; Chocolat-chan is totally loud and obnoxious, yes. Thus, she does scare the other students a bit. I mean, how would you react if someone came up to you and said "if you're not nice to me, I'll whoop your butt?" Chocolat-chan doesn't change, even though she's unpopular. I think that's the message, not "loud girls aren't cute."

Reason enough to buy this series is Anno-sama's fashion concious, gorgeous, detailed art. But if you're expecting CLAMPish messages of the Chobits variety or Ghost in the Shell type seriousness, go elsewhere.
4 of 5 people found the following review helpful
the best book ever May 16 2006
A Kid's Review - Published on Amazon.com
Format: Paperback
the whole concept is well written. the adventures they have in this book are breathetaking and very fun at times. they can make you laugh, and most of all make you want the next one. this book is good for any ages.


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