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"This practical introduction to Sun Tzu's ideas will help U.S. business leaders to quickly overcome their international rivals' incredible head start in exploiting Sun Tzu's wisdom.... Mr. McNeilly deserves the thanks of American business. His new book is the best of the four American attempts at the difficult feat of converting Sun Tzu's seminal [work] into a usable guide for strategic managers."--Strategy and Leadership
"Finally someone wrote a book on The Art of War that makes sense."--Bryan Bloom, Chief Operating Officer, The C/W Company
"This book is fun and serious...a fast and interesting read. I recommend it to anyone interested in strategy."--Academy of Management Executive
"If you've ever felt that business is like war, [this] new business book based on the teachings of an ancient Chinese warrior has much to offer."--Entrepreneur Magazine
Strategy & Leadership Journal
In Sun Tzu's time, warfare and statecraft, not commerce, were the means by which states grew rich and powerful. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
3.0 out of 5 stars
Not bad, a bit unsatisfying,
By Hello-There (Home of the corporate drug lords) - See all my reviews
This review is from: Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Hardcover)
I must agree that some of the art of war principles may seem obvious today, but many are overlooked or misinterpreted. I believe the principles are really useful, and do in fact have a lot to help you with in business. I think, however, the problem would be you imagining yourself as some great wise general leading your "forces" against your enemey. If you jump to become too overzealous of a war fan than your nothing but an amateur. In some ways I think there would be some great comparison between chess and business, but I am not an chess expert yet and can't make those judgements for sure. However this author does seem to inform you with some information it doesn't seem to give you as much as you may hope for. At the time that I read this book it was the first on the subject of Sun Tzu's book "The Art of War" or any business book for that matter. So if you in fact know nothing then you will learn something from this book. I felt frustrated throughout the book when he would continually make references to "a well known company." McNeilly would pick out events of war to support his ideas; however, the way he would pick small examples with such little detail he would lead to you believe that these strategies being successful in war are isolated events. If I was a war historian maybe I would be able to dig through my knowledge of events to see if they were in fact successful throughout history or not. On another note about the "well known companies," he would use these as support for his arguments/theories on how to apply them in business. He would say how the companies did this and that, and brought about certain results. I was left so frustrated because I wanted DETAILS! I wanted to know who these companies were and see for myself what happened and what significance it had to the company. In the end he left me with a feeling that he was just excited to yell out the word war with business. Like I said, its not bad if you know nothing. You should read more after this, that is if you can handle dry reading. This books' greatest angle would be that it wasn't boring for me at all.
5.0 out of 5 stars
Great book for people w/o a business sense!,
By levl289 (Long Beach, CA) - See all my reviews
This review is from: Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Paperback)
Ignore the first review of this book - it seems to be by a person who's not read it, but feels that they know what it's about.I'm finding this book an ESPECIALLY great read, coming from a non-business point of view. If anything, I'm an engineer, and this book clearly lays out things that make you think "hmm, that's plainly clear, but I would have never realized it". It doesn't give you answers on how to run your own business, but it gives you the methods for finding them. highly recommented
5.0 out of 5 stars
You must read it!,
By
This review is from: Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Paperback)
The Art of War (the traduction is included in the book) in itself is very interesting. Even if it was written more than 2000 years ago, you can still learn from those principles. The work made by Mark K McNeilly helps the reader to apply the greats principles ot Sun Tzu works in modern business life. The six principles are related to strategic management and really make sense. It's clear and interesting. You must read it!
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