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Product Description
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Tom Peters Seth Godin, one of the world's most original thinkers, offers us a manifesto for change and growth. A landmark effort, equally valuable for individuals and enterprises.
Product Description
You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.
Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evolves and ultimately attracts people who drive it to evolve even faster.
In up or down markets, for companies in any industry, embrace the organic approach detailed in Survival Is Not Enough and you will always outperform the competition.
Here's practical advice on how to make the chaos we all must deal with an asset, not a threat.
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First Sentence
IT'S 3:00 A.M., AND IT'S HOT. I can't sleep. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
IT'S 3:00 A.M., AND IT'S HOT. I can't sleep. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
4.0 out of 5 stars
not as memorable as his other works,
By
This review is from: Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change (Paperback)
While this is a good book, it lacks the original memorable concept that is really stressed in his other writings. He wants us to understand that change is a necissary part of life and success requires it. Many of the concepts of the new economy are exposed, such as fast feedback loops and using the internet in new creative ways. Here is the catch: We invest so much of our lives into who we are at that point in time that it is nearly impossible to change. If you are unhappy at your work, and it is not sending you where you need to be, then why are you there?
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.6 out of 5 stars (7 customer reviews) 3 of 3 people found the following review helpful
5.0 out of 5 stars
Another wheel turner...,
By Stephen M. Liberati - Published on Amazon.com
This review is from: Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change (Paperback)
Like all of Seth Godin's books, "Survival Is Not Enough" does a great job at helping his readers think outside the box (sounds cliche but its very true!). Much of the advice is practical and can be applied to your own business or job. Any motivational speaker or business author can easily recommend for you to embrace change or innovate or do this or do that. But Seth has a special way to tell a story (or in this case) present a theory that cuts to the bone and leaves you with a mouth watering idea that you can take with you and apply to your business or company. You might even wonder later how you survived all along without reading this book (And That's just it....you simply survived all this time, rather than evolve aka "zoom" and gain major marketshare in your respective industry or field.
1 of 1 people found the following review helpful
4.0 out of 5 stars
Change evangelist,
By Lars Dahle - Published on Amazon.com
This review is from: Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change (Paperback)
Very precise description of where most busienesses find themselves today. Seth pinpoints the gap between schoolbook-management and the realities of running a successful business today. Most of us managers probably need to forget most of the stuff we learned in business school 10+ years back and take in the perspectives in this book. BUT the Evolutionary comparison can be stretched a little too far from time to time..
3 of 4 people found the following review helpful
5.0 out of 5 stars
ZOOM!!,
By Longmontlady "Carol Blaha" - Published on Amazon.com
This review is from: Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change (Paperback)
As another reviewer indicated, this is Godin's most thought provoking book. His relates to businesses to Darwin's evolution theory, from their birth to possible extinction. Like the species, we evolve, or ignore necessary changes. That can lead to missed trends, anxiety and possible extinction. Its amazingly simple, and I have mulled this book over several times in the past few days.Seth's feedback loops are crucial to understanding what and where the company needs to evolve. In Holland, in companies of 50 or more, a work council is required by law. It is loosely translated as our unions. I am a student of Dynamic Governance (DG), a way of managing as it provides equivalence in decision making. It also provides double linking-- which I'd equate to feedback loops. Two representatives from the level below is in the group above. One is the person accountable for the group's goals, the other, elected by the group. They buy in because they are represented, and when a decision is handed down-- implementation feedback gets to the top. It is so powerful that in Holland if a company adopts DG-- a work council is not required. Imagine in the US, the Auto Workers Union deciding they are so "heard" that they feel comfortable disbanding. Another DG premise is almost right out of Seth's mouth-- the engagement of all available intelligence within a group is used. I think combining this book and DG would give a company the power to ZOOM! |
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