Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company: Amazon.ca: Seth Godin: Books

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From Amazon.com

In Survival Is Not Enough, former Yahoo executive and author of Permission Marketing Seth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of Richard Dawkins, Jared Diamond, and Matt Ridley to formulate his own prescription for business survival, a concept he calls "zooming," which he defines as "stretching your limits without threatening your foundation." The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company's prospects would do well to consider. --Harry C. Edwards

From Publishers Weekly

In his follow-up to the popular e-book Unleashing the Ideavirus, marketing guru Seth Godin uses Darwin's theory of evolution as an extended metaphor for how companies have to constantly change in order to adapt to unstable economic environments. Survival Is Not Enough: Zooming Evolution, and the Future of Your Company maintains that in these uncertain times, business owners have to constantly tinker with their marketing, products, and personnel, even if they've already discovered some successful strategies. While he lays the metaphors on a little thick, Godin's otherwise clear, crackling prose and real-life examples make the book an engaging read.

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20 Reviews

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3.6 out of 5 stars (20 customer reviews)

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4.0 out of 5 stars Thoroughly enjoyable..., Jun 21 2004

By

Y Hasson (South Africa) - See all my reviews

This review is from: Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company (Hardcover)

I really enjoyed Seth Godin's Permission Marketing so I had high expectations of Survival is Not Enough and I must say that my expectations were easily met.

I read the book cover to cover in one day and found that Seth's insights were not only meaningful but inspirational.
Any person managing people or thinking of starting a company should invest in reading this book. It will definitely change the way you see the role of people in your company and how companies hold on to survival for dear life rather then embracing change to continue and succeed and as we're shown time and time again "Survival is Not Enough"

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5.0 out of 5 stars Science and Business Hand in Hand, May 5 2004

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Wanton Smithers (UK) - See all my reviews

This review is from: Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company (Hardcover)

Europeans, especially the British, see science as separate from business, and scientists and businessmen as separate species. This book categorically refutes this folly. Science and business are the same. What he is trying to say about the outliers being successful in a changing world is not new. The germans always practiced this principle. Try to do the best job you can and keep improving it technically no end. Provided you are not doing something completely silly, you will find that your only competitor will be, perhaps, another West German company (this is what happened in textiles in Germany). The problem is that we always focus on making that dollar, on the "average" behaviour or achieving some margin. Money is EMERGENT, i.e. just do what you love and at some threshold of excellence the money will follow you. The hidden message of evolution is seeing change as an agent of opportunity rather than a threat. Therefore, governments should encourage and support education, long degrees of 6 years or so, as used to be the norm in France and Germany we require again today even more so than before. Only when the population acquires the hunger for knowledge can they become the flexible individuals able to survive is a dynamic world.

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2.0 out of 5 stars Journalism, perhaps, but, Nov 11 2003

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Bruce Banner "Hulk" (19th hole, Pasatiempo) - See all my reviews

This review is from: Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company (Hardcover)

It seems impossible to write a book like this from within the walls of any business, conventional or otherwise. An outsider, however, might easily take the view, Just Do It, unaware of all the obstacles to just doing it. And it isn't useful to suggest Just Do It without providing useful ideas for eliminating, end-running, or leapfrogging the obstacles.

Of course survival is not enough. The world does not need a very diluted version of the book Bioeconomics, for which this book seems like a Cliff Notes. The problem is obvious. Let's hear from those with solutions, people who have devised those solutions and seen them through execution to results. Then we have something. Until then, these are very conventional theories, nicely packaged for easy swallowing.

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Most recent customer reviews

5.0 out of 5 stars Who Moved My Paradigm?
Godin has authored a number of best-selling business books, notably Permission Marketing, Unleashing the Ideavirus, and most recently Purple Cow. Read more

Published on Jun 24 2003 by Robert Morris

5.0 out of 5 stars Yeee Haw ! Got re-hired cuz of this book !
I got axed like 6 months ago cuz my boss had read The Ideavirus by Godin and concluded our marketing dept was expendable. Read more

Published on Mar 28 2003 by Cowboy Philosopher