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Swindled: The Dark History of Food Fraud, from Poisoned Candy to Counterfeit Coffee [Hardcover]

Bee Wilson

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Book Description

Sep 8 2008

Bad food has a history. Swindled tells it. Through a fascinating mixture of cultural and scientific history, food politics, and culinary detective work, Bee Wilson uncovers the many ways swindlers have cheapened, falsified, and even poisoned our food throughout history. In the hands of people and corporations who have prized profits above the health of consumers, food and drink have been tampered with in often horrifying ways--padded, diluted, contaminated, substituted, mislabeled, misnamed, or otherwise faked. Swindled gives a panoramic view of this history, from the leaded wine of the ancient Romans to today's food frauds--such as fake organics and the scandal of Chinese babies being fed bogus milk powder.

Wilson pays special attention to nineteenth- and twentieth-century America and England and their roles in developing both industrial-scale food adulteration and the scientific ability to combat it. As Swindled reveals, modern science has both helped and hindered food fraudsters--increasing the sophistication of scams but also the means to detect them. The big breakthrough came in Victorian England when a scientist first put food under the microscope and found that much of what was sold as "genuine coffee" was anything but--and that you couldn't buy pure mustard in all of London.

Arguing that industrialization, laissez-faire politics, and globalization have all hurt the quality of food, but also that food swindlers have always been helped by consumer ignorance, Swindled ultimately calls for both governments and individuals to be more vigilant. In fact, Wilson suggests, one of our best protections is simply to reeducate ourselves about the joys of food and cooking.


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Review

British food writer Bee Wilson's new book Swindled could not have been published at a more timely moment. Subtitled The Dark History of Food Fraud From Poisoned Candy To Counterfeit Coffee, it's a masterwork of Apocalypse Chow Anthropology, and examines the intentionally adulterated foods foisted on American and British eaters from Victorian times to the present. Swindled reads like an often-funny detective story with crazy characters perpetrating incredible foodie crimes--except that each case Ms. Wilson presents is true. Along the way, Ms. Wilson carefully points out how government policies that have liberalised free trade and encouraged globalization have served to increase profits for foodie crims, while exposing innocent eaters to grave harm. (Haphazard Gourmet Girls blog )

Wilson's latest treatise, on contaminated, adulterated, and fake foods in the modern era, feels almost prophetic. If there's a whiff of pedantry to the enterprise, Wilson overwhelms it with sheer detail: the flavor of lead salts, so delicious that they were used to sweeten wine; the fad for mock food in wartime Britain (mock chops made of flour, potato, and onion); the fact that Campbell's concealed marbles in the soup photographed for advertisements, to make it look thicker; Donald Rumsfeld's role as a champion of aspartame. (The New Yorker )

[L]ively and unsettling. . . . The blatant frauds of the nineteenth and early twentieth centuries are set alongside the more subtle (and mostly legal) tinkering with food in the modern world. . . . Wilson places contemporary concerns about what we are eating in an original and thought-provoking context. (Paul Freedman Times Literary Supplement )

Timely, witty and purposeful, this thorough history should open a lot of eyes, and close some mouths. (Publishers Weekly )

[Wilson] wants to shake us awake, to make us look afresh at the food we eat. She does so triumphantly. . . . It is her considered and often humorous approach that makes this book so successful--and so alarming. (Clare Clark Times )

Food producers, and whatever they can get away with, is . . . the subject of Bee Wilson's lively book. . . . Her focus is on two basics: poisoning and cheating. In early-19th-century Britain, there was plenty of both. For example, pickles were green from toxic copper, children's candies gained their bright colors from lead and other poisons, and the white bread of the upper crust was often bleached with alum. (Nina Ayoub Chronicle of Higher Education )

[A] fascinating and curiously uplifting read. (Jan Moir Telegraph )

Think the food we eat today is adulterated and unsafe to eat? Read this book and be amazed our ancestors ever survived to their next meal. . . . [Wilson's] intellectual rigor and disciplined research skills prove a great match with her seamless and engaging writing--she manages to bring history alive, and leaves you wanting more. (Guy Dimond Time Out )

[E]ngrossing and occasionally revolting. (David Honigmann Financial Times )

Marvellous and horrifying. . . . We're all caught in a food web, and Wilson shows us with urgent clarity how slender its strands are, and how little we can really trust them. (Diane Purkiss Independent )

Sobering (yet entertaining) . . . Not much has changed in the basic logic of food production since [eighteenth- and nineteenth-century England], Wilson observes--save for the gradual effort to research the threats that adulteration poses, and the still slower progress toward the effective regulation of food. (Phoebe Connelly BookForum )

An entertaining history of food adulteration, rather than a the-sky-is-falling warning. (Whitney Hallberg ForeWord Magazine )

[R]iveting. . . . If ever a book could convince you that the only food worth eating is that which you have scrupulously shopped for in reputable local shops and cooked yourself from scratch, it is this one. (Val Hennessy Mail on Sunday )

Food writer Bee Wilson brings a feisty, learned hand to this history of food swindles while coaxing dark comedy from a greed so biblically powerful it could kill. The adulterer's cabinet was full of ingenious horrors to bamboozle the public, and the quick-buck schemes are terrible and fascinating. Squaring the frauds with their greater economic and political contexts is where Wilson hits an artful stride. It is bracing to witness her social conscience as she explains how the shift from agricultural to industrial society dimmed our familiarity with traditional foods, how swindling sunders the trust of citizens, why the poor are disproportionately affected by swindles, and how the thievery is abetted by governments loath to intervene in the free market, for the laissez-faire state is on the lookout only when its revenues are jeopardized. Lest we feel distant from the wily 19th-century grocer, Wilson makes it gin clear that watering down, coloring up, bulking out, and plain poisoning are still with us, as are dyes, flavorings, and fortifiers--pettifogging, in a word, the same old deceit now legalized. (Peter Lewis Barnes and Noble Review )

From chemist Friedrich Accum exposing lead-tainted candies in 1820s London to ersatz wartime foods like acorn 'coffee, Swindled dines with gusto upon centuries of poisonous penny-pinching, profitable mass production and open fakery. The greatest narrative relish is saved for the wildly felonious 19th century, but Wilson's account of faked infant formula and adulterated lard haunting modern China's rapid industrialisation shows our Accums will always be busy. (Paul Collins New Scientist )

The cheerful cover of the book, decorated with breads, desserts and beverages, belies the subject matter inside. At a time when many people worry about commercially prepared foods, she offers a historical perspective on the ways food has been cheapened, falsified and poisoned over the centuries. (Susan Sprague Yeske The Trenton Times )

Wilson is, no contest, the best stylist writing about food for newspapers in English . . . and her chapters on the early history of food fraud are strong stuff. (Harry Eagar Maui News )

[Wilson's] writing is engaging, the illustrations chosen often humorous counterpoints to the scandal at hand. The major point that comes through clear, is that, when the world moved from a primarily agrarian model to industrial, we lost touch with our ability to recognize food in its natural state and began to eat food processed, prepared, and created to make the most profit possible-even at a risk to the eater's health. Disturbing? Yes. You may find yourself reading the ingredient lists of your food with a more educated eye. (Sacramento Book Review )

[Wilson] pitches the reader into a brilliantly lit supermarket of stomach-turning information about the adulteration of basic foodstuffs. . . . Wilson zestfully reports on scandals, outcries, high-profile food corrupters, and crusaders (some themselves dealt in less detectable adulterants), recording the ever-lagging legislation that brought some safety to much of the basic food supply. . . . An impressive and important book. (Peter Skinner Foreword Magazine )

What [Wilson] constructs is a tale of greed, chemical imbalance and, often, legislative failure in the food production and sale in Britain, the United States and, to a lesser extent, Canada. (Gordon Morash The Globe and Mail )

As Wilson traces, with both precision and passion, the many changes wrought on the world of food over several centuries, a pattern seems to emerge: 'Improvements' often result in food of dubious if not dangerous qualities. (Jennifer Hewett The American Interest )

A rigorous, but very entertaining history of food adulteration from medieval times onwards. (Toby Clements The Daily Telegraph )

Sweets used to get their colour from toxic lead, copper or mercury--this is just one of the shocking facts in Bee Wilson's lively history of food adulteration. Her story focuses on Britain and the USA, in which rapid industrialization and lack of government regulation have allowed free rein to 'food cheats'. (Katie Owen Sunday Telegraph )

Wilson tells chronologically and admirably a continuing and bittersweet story. (Ross Leckie The Times )

Wilson's sharp wit and expansive research make her book an engaging read. (Amy Vincent Corporate Counsel )

Swindled is unsettling with a good sense of humor. (Food Management )

In this engaging study, Wilson narrates the history of food adulteration in Britain and the US. According to the author, this history is essentially the account of an epic battle between the science of deception and the science of detection. . . . This volume will amply reward the growing number of readers concerned about both food authenticity and food safety. (D.M. Gilbert Choice )

I recommend Swindled for undergraduate history courses on food, culture, or public policy, but it is worth noting that Wilson drops the historian's dispassionate analysis when discussing modern topics. Here her normative frame becomes clear (one I embrace as a citizen if not as a historian); she is a crusading reformer against today's 'adulterated' foods laden with additives, preservatives, vitamin and mineral supplements, flavorings, and sweeteners. (James A. Spiller Journal of American History )

From the Inside Flap

"Bee Wilson is a terrific writer who tells great stories, and her book could not be more timely given what's going on in the Chinese food industry today."--Marion Nestle, author of Food Politics and What to Eat

"No other book tells the history of food adulteration in this way. Swindled is ambitious in its coverage and extremely well written."--Andrew F. Smith, editor of the Oxford Companion to American Food and Drink


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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.9 out of 5 stars  8 reviews
15 of 16 people found the following review helpful
5.0 out of 5 stars An important, life-changing book Nov 20 2008
By S. Hoffman - Published on Amazon.com
Format:Hardcover
The first time I went to the grocery store after finishing this book, I found myself unable to buy formerly favorite products. The documentation of the way food is altered, adjusted, shaped, and -- yes -- adulterated is both convincing and habit-changing.

Bee Wilson takes a subject that could easily be dull and turns it into a fascinating history of the industrialization of the food supply. She also describes how food detectives in both England and the United States worked to clean up the food supply and how legislatures in both countries, enamored with laissez-faire economic policies, repeatedly refused to pass laws to protect the public from unscrupulous food vendors.

What's amazing is that the history she documents for Britain and the US in the 19th century is exactly what is happening right now in China. In fact the publication of this book coincided with the latest scandal of food contamination in China -- the addition of melamine to milk products that caused the deaths of at least 6 children in China and severe kidney disease in thousands of other children. Contaminated milk products from China have even been imported to the Japan and the US, despite these countries' regulatory structures.

EVERYONE WHO EATS should read this book and use the information Ms. Wilson provides to improve their personal food supply. The only way we can ensure that our food is healthful and not contaminated is to "vote with our dollars" and only buy food that we know is safe. It's hard to do, but not impossible. I now read labels of everything I buy and reject foods processed or imported from countries such as China which do not have strong protective laws. I have also written letters opposing the plan to have chickens grown in the US processed in China and reimported to the US. This is insane! But until enough consumers actively choose healthful products and refuse to buy fake crap, food manufacturers will not change.

Yes, it costs more money. I now buy almost all my food from my local organic co-op market. I'm lucky in that I have a large co-op where I live. Even chains such as Whole Foods are not necessarily safe vendors -- we found frozen broccoli at Whole Foods that was labeled as coming from China. We did NOT buy it. Given the fraud that exists in Chinese food labeling, that would be a dangerous purchase. Pesticide residues on vegetables in China are known to be very high.

The end lesson: Read labels, know what you're buying and buy carefully. And yes, spend the extra money on locally-grown organic. Find out what real food tastes like.
13 of 15 people found the following review helpful
4.0 out of 5 stars You are not what you think you eat Nov 16 2008
By Harry Eagar - Published on Amazon.com
Format:Hardcover
It sounds like a page ripped from today's headlines: Chinese babies dying from fraudulent baby milk.
However, British food journalist Bee Wilson's "Swindled" isn't quite that up to the minute. Her chapter on dying Chinese babies is not about today's cow's milk tainted with melamine but 2004's scandal about fake formula.
But the recurrence nicely illustrates her thesis that food fraud has always been and will always be with us. And, she says, people in advanced countries with well-established regulatory agencies should not be so confident they are, indeed, what they think they eat.
From plutocrats being palmed off with sevruga caviar at beluga prices (but who cares?), to mislabeled Chilean sea bass to (although she doesn't mention this one) Starbucks' selling cheap Central American java for genuine Kona, there are recent frauds aplenty.
Wilson is, no contest, the best stylist writing about food for newspapers in English (in the Sunday Telegraph), and her chapters on the early history of food fraud are strong stuff.
She makes the point that the longer the chain from producer to eater, the more opportunities for chicanery, and the more difficult it becomes to detect the fraud.
Scientific aids begin with Frederick Accum in 1820, one of several odd ducks Wilson profiles in the history of food safety; but scientific frauds have more than kept pace with detection methods.
In her later chapters, Wilson displays a bee in her bonnet about GMOs (although she has little to say about this); and a touching but misplaced faith in the superiority of organic food, however defined.
Her complaint that people cannot recognize good food because they have never tasted it is at least partly valid. However, her favorite target -- white bread -- is not as good an example as she thinks.
Europeans have long preferred soft white bread to a "crusty, malty loaf," but this was not solely a matter of social pretentiousness, as Wilson thinks. Considering the prevalence of abscesses in our ancestors' teeth, eating hard bread was torture.
3 of 3 people found the following review helpful
5.0 out of 5 stars Swindled: The Dark History of Food Fraud, from Poisoned Candy to Counterfeit Coffee Dec 28 2011
By William P. Palmer - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
Review of Swindled: The Dark History of Food Fraud, from Poisoned Candy to Counterfeit Coffee by Bee Wilson in 2008 published by Princeton University Press (Princeton & Oxford).

Reviewer: Dr W. P. Palmer

I very much enjoyed this book, which I purchased to see what it added to the story of Frederick Accum, whose life I was researching at the time. I found that the writing combined genuine scholarship and the telling of fascinating stories of the various people who in different ways have contributed towards the safety of our food. I always fear that books on food may be written by `food cranks' based on their own `crackpot' theories. This book is NOT like that and gives a true and accurate account the very considerable progress that has been made in the safe preparation of common foods which in the early Nineteenth Century could contain poisonous chemicals.

The first portion of the book mainly concerns the life of Frederick Accum. Accum was born on March 29th, 1769 in Bückeburg, Germany. He moved to Britain in 1793 and five years later he started his own business as a chemical analyst and vendor of chemical equipment. He had several other chemically related positions, for example as a lecturer, an expert witness, an author and as a researcher. In 1820 he wrote a book, entitled A Treatise on Adulterations of Food, and Culinary Poisonsin which he described many food staples including cream, confectionary, pepper, tea, coffee, spirituous liquors, milk, meat, vegetables as being deliberately adulterated and he named those responsible. Within a few months, he was forced to return to Germany as he was observed tearing out pages from books he read at the Royal Institution and he was prosecuted for this. He died in Berlin on 28th June 1838 aged 69 years.

The story of food safety continued some forty years later with the work of Arthur Hill Hassall, who actually succeeded in persuading the British Government to take some action for the first time. Mention is made of many activists who helped improve food safety including Harvey Washington Wiley and Upton Sinclair (author of The Jungle (Dover Thrift Editions). The story is brought up to date with information about some of the many food scandals that have occurred in developing countries.

An excellent book! Well worth your attention!

BILL PALMER

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