Switch: How to Change Things When Change Is Hard Hardcover – Feb 16 2010
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“Witty and instructive…The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. …For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction.”
--The Wall Street Journal
“’Your brain is not of one mind,’" say the brothers Heath, co-authors of the bestseller Made to Stick. Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider…Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.”
--Fort Worth Star-Telegram
“Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the best-selling Made to Stick--survey efforts to shape human behavior in search of what works…Even when change isn't easy, it's often worth making.”
“Dan and Chip Heath have done it again…Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.”
“No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. “
About the Author
CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). Previously, he was a researcher and case writer at Harvard Business School, as well as the cofounder of a college textbook publishing firm called Thinkwell. Dan lives in Raleigh, North Carolina. The Heath brothers write a monthly column for Fast Company magazine.See all Product Description
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Top Customer Reviews
Moreover, the Heaths invoke a few extended metaphors. The most important of these are the Rider (i.e. our rational side), the Elephant, (i.e. our emotional and instinctive side) and the Path (i.e. the surrounding environment in which change initiatives will be conducted). The challenge is to direct the Rider, motivate the Elephant, and shape the Path to make change more likely, "no matter what's happening with the Rider and Elephant...If you can do all three at once, dramatic change can happen even if you don't have lots of power or resources behind you."
Donald Berwick offers an excellent case in point.Read more ›
Professionally, I design health and wellness products and services, so influencing behaviour and helping people change is relevant for me. This is a book about making change on a personal and organizational level -' it''s an accessible read on psychodynamics designed around a set of simple maxims to help you understand and influence change in everyday life.
There is some similarity with Nudge, by Thaler and Sunstein, another excellent book focused on influencing behavior. Nudge is an academic treatment of decision making, focused on the cognitive process. Nudge beats you over the head with evidence (it''s long) and it''s less actionable than Switch, however, I still recommend Nudge for those who are serious about design, marketing, business, public policy, education etc. Read it after Switch' they offer different things.
In Switch, the Heath brothers illustrate the dichotomy between the thinking rational self and the feeling instinctive self and how they can work together to bring about change. They also focus on our social environment 'how one''s context can influence behavior.
Simply and effectively, the authors' use an analogy to explain how to change behavior: Direct the Rider, motivate the Elephant, and shape the Path.Read more ›
Most recent customer reviews
Really good insight to how peeps change...and why they avoid it so much. Good readPublished 6 months ago by Tanya Plummer-Saunders
Fantastic book. Writing a book on change is a monumental task. To cover the full breadth would take a 100 volume collection... Read morePublished 10 months ago by VG
A good book, with practical advice - my favorite of the Heath's booksPublished 15 months ago by Amazon Customer
Great book. Only 1/2 done and already exceeded expectations.Published 16 months ago by Adrian Moskal
Great book to read on leadership. I enjoy the stories shared that illustrate the lessons of leadership.Published 16 months ago by Winnie Langelaar
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