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"A fantastic book" Wired "Witty and instructive" Wall Street Journal "Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality" BBC Focus "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making" Time "A must-read" Forbes --This text refers to the Paperback edition.
CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). Previously, he was a researcher and case writer at Harvard Business School, as well as the cofounder of a college textbook publishing firm called Thinkwell. Dan lives in Raleigh, North Carolina. The Heath brothers write a monthly column for Fast Company magazine.See all Product Description
Really good insight to how peeps change...and why they avoid it so much. Good readPublished 3 months ago by Tanya Plummer-Saunders
Fantastic book. Writing a book on change is a monumental task. To cover the full breadth would take a 100 volume collection... Read morePublished 7 months ago by VG
A good book, with practical advice - my favorite of the Heath's booksPublished 13 months ago by Amazon Customer
Great book. Only 1/2 done and already exceeded expectations.Published 13 months ago by Adrian Moskal
Great book to read on leadership. I enjoy the stories shared that illustrate the lessons of leadership.Published 14 months ago by Winnie Langelaar