Authors Derek Armstrong and Kam Wai Yu have penned a brilliant `must-have' book that will change the way business owners, entrepreneurs and professionals do business. Expertly researched with numerous examples and stories, this incisive book is an easy read.
The Persona Principle: How to Succeed in Business with Image-Marketing shows you how to create and build a customized visible image, one that will be remembered. It succinctly puts into words the theories that I have been practicing the past few years--and then some! "The biggest obstacle to your success is invisibility," the authors say. Armstrong and Yu teach practical solutions that, if followed, ensures your visibility. What I liked most is that, unlike other marketing books, this one actually shows you how to do it in a smart, savvy and inexpensive way.
This book is not just for business owners, but also for anyone who wants to create a better, bigger, stronger, more successful image. The imaging techniques taught are a smorgasbord of valuable tips that will provoke you to identify what is hindering your success in your business and make changes accordingly. I was also impressed with the simple language used, instead of the technical and confusing jargon that is commonplace in most books of this type. You will understand this book!
As an avid fan of such visionary masters or marketing gurus like Stephen R. Covey, Dale Carnegie, Zig Ziglar, T. Harv Eker, Napoleon Hill and Og Mandino, I highly recommend that every business owner, professional or author like myself read this book. Derek Armstrong and Kam Wai Yu's book The Persona Principle: How to Succeed in Business with Image-Marketing belongs on a shelf next to any of these authors' works. If this book doesn't change your business for the better, I don't know what will. It's one of the BEST marketing books I've ever read!
~ Cheryl Kaye Tardif, [...]