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Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New or Improved Product Manager [Paperback]

Greg Geracie
4.0 out of 5 stars  See all reviews (1 customer review)
Price: CDN$ 27.39 & FREE Shipping. Details
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Book Description

July 30 2010

Unlock your product management potential and achieve breakthrough performance for your products and company!

If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.

Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value.

"Take Charge Product Management is a great read to understand both the field and the role of product management. However this book goes further with valuable lessons for all product managers to master including; product lifecycle management, aligning development and product management goals, and establishing process around business outcomes. It's a truly enjoyable read."
- Greg Cohen, author of Agile Excellence for Product Managers

"I wish I had this book 10 years ago when I had started my career...but what is nice about this book is that I know I will continue to use it for the next 10 years of my career."
- Silicon Valley Product Management Association

Take Charge Product Management "is"a great, easy-to-read introduction that includes a lot of good tips and nuggets of wisdom about how to operate effectively within an organization as a product manager."
- Jeff Lash, How To Be A Good Product Manager

"Geracie is teaching through a fundamental tool that all product managers should know, "the user persona/user story". If only text books were written like this, learning would be easier, more relevant, and much more enjoyable."
- Boston Product Management Association

"Greg Geracie has compiled a thoroughly "user friendly', 232-page compendium of instructions, advice, commentary, insights, tips, tricks, tools and techniques for adding value...a complete course under one cover! "Take Charge" fully lives up to the promise of its title and is enthusiastically recommended reading!"
- The Midwest Book Review

"Greg Geracie's book Take Charge Product Management does an excellent job of explaining why the role of a product manager is so central to the successful integration of a company's business functions. I also found Greg's description of the Agile software development process and its impact upon product managers to be particularly insightful."
- MIT Professor Steven Eppinger co-author of Product Design and Development

"Geracie's Take Charge Product Management provides a quick summary of job expectations for new product managers. Written in an accessible manner, the book walks you through a day in the life of a hypothetical product manager, introducing you to challenges product managers face as they enter their roles for the first time.""
- Linda Gorchels, author of The Product Manager's Handbook and The Product Manager's Field Guide

"Take Charge Product Management is easy to read with a nice casual style to the writing. It's clear that Greg has lived through much (if not all) of Sean's experiences himself during his career and is now imparting the wisdom gained to the next generation of new Product Managers.""
- Saeed Khan, On Product Management

"Geracie nails it with Take Charge Product Management. The book's format really brings home the tools and processes that are required to become a leader in any organization's product management function. Take Charge Product Management should be the new bible for all product managers!"
- Kevin Maguire, General Manager, Philips Healthcare

About the Author

Greg Geracie is the President and Founder of Actuation Consulting, LLC., providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years' experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.


Frequently Bought Together

Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New or Improved Product Manager + Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
Price For Both: CDN$ 50.55

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Product Details


Product Description

About the Author

Greg Geracie is the President and Founder of Actuation Consulting, LLC., providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years' experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.

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Most helpful customer reviews
4.0 out of 5 stars Great Distillation May 27 2013
Format:Paperback|Verified Purchase
This is a really nice packaging of all aspects of product management for a seasoned professional or someone just starting out. I am not totally in love with the story telling style for these sorts of books, but it does make it less dry than a topic like this could have been.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.4 out of 5 stars  18 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars A first read for any new Product Manager Jan. 29 2012
By Product Manager - Published on Amazon.com
Format:Paperback|Verified Purchase
If you are new to Product Management then this book is the best place to start. It is powerful and heavy hitting on explaining the ins and outs. By far you will gain more knowledge from reading the book than any expensive product management training course.
5 of 5 people found the following review helpful
5.0 out of 5 stars Just the right book I was looking for Nov. 22 2012
By Rizwan Mohammed - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
This is a great book. Greg did a great job in taking a product manager like me from beginning to end of a PLM. The best part is that this book does not talk only about processes and methodologies but it also takes the reader on a journey that Sean takes as a product manager. Thank you Greg.
5 of 5 people found the following review helpful
5.0 out of 5 stars Immensely helpful Oct. 2 2012
By Sanktba - Published on Amazon.com
Format:Paperback|Verified Purchase
I have recently been placed into a product management role and can't tell you how valuable this book has been in helping me move forward effectively and efficiently in my new role.
4 of 4 people found the following review helpful
4.0 out of 5 stars Excellent for anyone new to Product Management Sept. 6 2012
By Jason - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Many Product Managers find themselves in this role by accident and unless there is a solid Product Management structure already in place, it's very hard to know just where to start, or even what to start with. This book does a great job in putting a sense of order on what are the first steps to take and what the longer term vision and purpose of the role is.

As a Product Manager for several years I found it refreshing to go back and validate things I have been doing and pick up tips on where to strengthen the activity of the role.

I gave four stars as I bought the Kindle version and the diagrams are nearly unreadable.

Apart from that I'd strongly recommend to new, and old, Product Managers.
3 of 3 people found the following review helpful
5.0 out of 5 stars Take Charge is a great resource Sept. 11 2010
By GEORGE HECHTEL - Published on Amazon.com
Format:Paperback|Verified Purchase
"Take Charge Product Management" is a great resource for both new and experienced product managers. The book is clearly directed at product managers that provide direction for intangible products although there are many aspects of the content that would benefit product managers in all industries. While Geracie's characters are fictional it is clear that the interactions are drawn from true life experiences. Geracie combines theory with practical advice on the real world challenges faced by product managers such as the need to be sensitive to the organization's size and culture.

Even though I am an experienced product manager I found many of the concepts in the book both new and thought provoking. Of particular interest to me was the "influence map", product scorecards, and "Agile" development. A very useful aspect of the book is that key concepts are summarized in separate information boxes throughout the book. This allows for a quick refresher of these concepts with only a small investment of time.

I would also suggest that this book would be a valuable addition to a MBA reading list. There are few schools, outside of MIT, that offer classes focused specifically in this area.

I am looking forward to the next book in the series!
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