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Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New or Improved Product Manager Paperback – Jul 30 2010

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Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New or Improved Product Manager + Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
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Product Details

  • Paperback: 232 pages
  • Publisher: Actuation Consulting (Actuation Publications) (July 30 2010)
  • Language: English
  • ISBN-10: 0615379273
  • ISBN-13: 978-0615379272
  • Product Dimensions: 15.2 x 1.3 x 22.9 cm
  • Shipping Weight: 340 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #309,201 in Books (See Top 100 in Books)

Product Description

About the Author

Greg Geracie is the President and Founder of Actuation Consulting, LLC., providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years' experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.

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Most helpful customer reviews

Format: Paperback Verified Purchase
This is a really nice packaging of all aspects of product management for a seasoned professional or someone just starting out. I am not totally in love with the story telling style for these sorts of books, but it does make it less dry than a topic like this could have been.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 20 reviews
6 of 6 people found the following review helpful
A first read for any new Product Manager Jan. 29 2012
By Product Manager - Published on Amazon.com
Format: Paperback Verified Purchase
If you are new to Product Management then this book is the best place to start. It is powerful and heavy hitting on explaining the ins and outs. By far you will gain more knowledge from reading the book than any expensive product management training course.
5 of 5 people found the following review helpful
Just the right book I was looking for Nov. 22 2012
By Rizwan Mohammed - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This is a great book. Greg did a great job in taking a product manager like me from beginning to end of a PLM. The best part is that this book does not talk only about processes and methodologies but it also takes the reader on a journey that Sean takes as a product manager. Thank you Greg.
5 of 5 people found the following review helpful
Immensely helpful Oct. 2 2012
By Sanktba - Published on Amazon.com
Format: Paperback Verified Purchase
I have recently been placed into a product management role and can't tell you how valuable this book has been in helping me move forward effectively and efficiently in my new role.
4 of 4 people found the following review helpful
Excellent for anyone new to Product Management Sept. 6 2012
By Jason - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Many Product Managers find themselves in this role by accident and unless there is a solid Product Management structure already in place, it's very hard to know just where to start, or even what to start with. This book does a great job in putting a sense of order on what are the first steps to take and what the longer term vision and purpose of the role is.

As a Product Manager for several years I found it refreshing to go back and validate things I have been doing and pick up tips on where to strengthen the activity of the role.

I gave four stars as I bought the Kindle version and the diagrams are nearly unreadable.

Apart from that I'd strongly recommend to new, and old, Product Managers.
3 of 3 people found the following review helpful
Take Charge is a great resource Sept. 11 2010
By GEORGE HECHTEL - Published on Amazon.com
Format: Paperback Verified Purchase
"Take Charge Product Management" is a great resource for both new and experienced product managers. The book is clearly directed at product managers that provide direction for intangible products although there are many aspects of the content that would benefit product managers in all industries. While Geracie's characters are fictional it is clear that the interactions are drawn from true life experiences. Geracie combines theory with practical advice on the real world challenges faced by product managers such as the need to be sensitive to the organization's size and culture.

Even though I am an experienced product manager I found many of the concepts in the book both new and thought provoking. Of particular interest to me was the "influence map", product scorecards, and "Agile" development. A very useful aspect of the book is that key concepts are summarized in separate information boxes throughout the book. This allows for a quick refresher of these concepts with only a small investment of time.

I would also suggest that this book would be a valuable addition to a MBA reading list. There are few schools, outside of MIT, that offer classes focused specifically in this area.

I am looking forward to the next book in the series!