- Paperback: 448 pages
- Publisher: Waite Group Press; 1 edition (May 18 2001)
- Language: English
- ISBN-10: 0735710732
- ISBN-13: 978-0735710733
- Product Dimensions: 22.8 x 17.9 x 2.1 cm
- Shipping Weight: 907 g
- Average Customer Review: 4.9 out of 5 stars See all reviews (29 customer reviews)
- Amazon Bestsellers Rank: #1,280,561 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
From Amazon
Taking Your Talent to the Web is aimed primarily at print designers in the process of trading in their Pantone swatch book for a Web-safe colour palette. Designers following this path are more numerous than wildebeest on the plains of the Serengeti, but in fact the book serves as an excellent primer for anyone considering Web design as a profession.
This is not a technical manual. It won't teach you how to hand code Javascript rollovers, create animated gif banners or "turn ugly typography into ugly 3-D typography". Instead, Jeffrey Zeldman uses his considerable talents and knowledge to provide a comprehensive and well-informed tour. Based on the Populi Curriculum, the US training programme which Zeldman had a hand in developing, the book takes an in-depth look at the many and various Web technologies and their implications for practical and workable design.
This takes in the kind of stuff you'd expect--navigation and interface design, typography, colour, style sheets, browser compatibility and standards--and adds a wealth of useful background material. Where examples are provided, Zeldman gives WYSIWYG HTML editors like GoLive and Dreamweaver a wide birth, preferring to stick with clean, functional hand-wrought HTML.
The best thing about the book, though, is Zeldman's style. Very few authors have the ability to inject humour into technical subjects without it being intrusive and irritating, but he manages to pull it off on almost every page. This is a book you'll actually enjoy reading, as well as learning from. --Ken McMahon
Book Description
Get the authoritative guidebook for moving your talents to the web.
Provides a clear roadmap for the thousands of print designers who are seeking to learn the necessary skills for web design.
Based on a market-focused curriculum developed by the author in conjunction with the Pratt Institute for Web talent incubator Populi.com.
The only book to address this unique demographic by building on existing skills and training. This books purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design. This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc.
Jeffrey Zeldman is one of todays best-known and most influential web designers. He is a co-founder and group leader of the Web Standards Project, and editor and designer of A List Apart, a weekly online magazine and mailing list for web designers and developers.It is this curriculum on which Taking Your Talent to the Web is based.
Provides a clear roadmap for the thousands of print designers who are seeking to learn the necessary skills for web design.
Based on a market-focused curriculum developed by the author in conjunction with the Pratt Institute for Web talent incubator Populi.com.
The only book to address this unique demographic by building on existing skills and training. This books purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design. This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc.
Jeffrey Zeldman is one of todays best-known and most influential web designers. He is a co-founder and group leader of the Web Standards Project, and editor and designer of A List Apart, a weekly online magazine and mailing list for web designers and developers.It is this curriculum on which Taking Your Talent to the Web is based.
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Customer Reviews
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Most helpful customer reviews
4.0 out of 5 stars
this book changed my website forever,
By Stuart Murdoch "everything in photography is ... (Melbourne Australia) - See all my reviews (REAL NAME)
This review is from: Taking Your Talent to the Web: A Guide for the Transitioning Designer (Paperback)
This book opened my eyes to issues such as accesibilty, css and xhtml, I now have a site that is fast to load and easy to update. I found this book to be an easy read,[ I am neither a graphic designer nor a trained web designer] I really like Zeldman's writng style and will use some of his points in my classes web design for photographers. The mix of code and ideas was great and for once I just read the book rather than being tempted into turning on my computer and starting work.
5.0 out of 5 stars
Most excellent,
By
This review is from: Taking Your Talent to the Web: A Guide for the Transitioning Designer (Paperback)
A thorough, comprehensive and usable book for people trying to migrate from traditional media into the (sometimes) scary world of new media. Jeffrey Zeldman's unique voice permeates the entire book, holds your hand, and gently guides you through the ups & downs of working with the web. His examples are concise and to the point, his writing style (as always) humorous and friendly, and, most importantly, you get the feeling that he truly loves this medium, and would like nothing more than being able to help another person discover just what the fuss is all about. Should be on the shelf of every designer - no matter what your level of experience is.
5.0 out of 5 stars
Excellent overview,
By
This review is from: Taking Your Talent to the Web: A Guide for the Transitioning Designer (Paperback)
I have met Jeffrey Zeldman at WebBuilder 2002 in Las Vegas and he gave me a copy of this book. Although the audience of the book is "traditional" designers and my background is more of a technical one, I still found it extremely useful.Zeldman writes in a very light tone, which makes reading the book very easy and enjoyable.
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