Talking Business: Strategies for Successful Presentations [Paperback]

Ava Cross (Author)

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Product Details

Paperback: 240 pages
Publisher: Pearson Education Canada; 1 edition (Aug 16 1999)
Language: English
ISBN-10: 0130810711
ISBN-13: 978-0130810717
Product Dimensions: 23.1 x 17.5 x 2 cm
Shipping Weight: 658 g
Amazon Bestsellers Rank: #560,605 in Books (See Top 100 in Books)

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Product Description

Designed for courses in Business Communication and Public Speaking.

This text focuses on both “special-occasion” business speaking and presentations as well as routine, day-to-day oral communication activities. Its overall purpose is to give useful advice on effective oral communication in the workplace and to help students and business people develop confidence. Traditional public speaking texts tend to focus heavily on rhetorical theory rather than the actual process of oral communication. This text keeps theory to a minimum, emphasizing instead the “business of speaking.”