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Tata: The Evolution of a Corporate Brand Hardcover

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Product Details

  • Hardcover
  • Publisher: Penguin
  • Language: English
  • ISBN-10: 0670084069
  • ISBN-13: 978-0670084067
  • Product Dimensions: 2.5 x 15.9 x 24.1 cm
  • Shipping Weight: 544 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #754,735 in Books (See Top 100 in Books)
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa8234e34) out of 5 stars 3 reviews
HASH(0xa78e8d74) out of 5 stars An Enduring Brand Sept. 5 2014
By bhuvana jayaraman - Published on Amazon.com
Format: Kindle Edition
Tata:The Evolution of A Corporate Brand is a relevant read for these times as we celebrate and much discuss the rise of entrepreneurial spirit among Gen. X and Gen. Y ( the millenials). Tata:The Evolution of a Corporate Brand would provide those young entrepreneurs who have set their sights beyond the next game changing app. or innovative business model, insights into what makes for an enduring brand
HASH(0xa7cebc48) out of 5 stars I am a USA citizen so TATA is foreign to ... Nov. 19 2015
By Will - Published on Amazon.com
Format: Hardcover Verified Purchase
I am a USA citizen so TATA is foreign to me. However, this book has helped me close the gap on the information I did not know. I am still reading it and digesting it. But I am enjoying it deeply and had my other employees read it too.
HASH(0xa7a46810) out of 5 stars Five Stars April 7 2015
By Deborah J. Boyd - Published on Amazon.com
Format: Hardcover Verified Purchase
fantastic company and family
easy to read

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