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Tata: The Evolution of a Corporate Brand Hardcover

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Most Helpful Customer Reviews on (beta) 2 reviews
An Enduring Brand Sept. 5 2014
By bhuvana jayaraman - Published on
Format: Kindle Edition
Tata:The Evolution of A Corporate Brand is a relevant read for these times as we celebrate and much discuss the rise of entrepreneurial spirit among Gen. X and Gen. Y ( the millenials). Tata:The Evolution of a Corporate Brand would provide those young entrepreneurs who have set their sights beyond the next game changing app. or innovative business model, insights into what makes for an enduring brand
Five Stars April 7 2015
By Deborah J. Boyd - Published on
Format: Hardcover Verified Purchase
fantastic company and family
easy to read

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