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Tata: The Evolution of a Corporate Brand Hardcover – Oct 5 2011


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Product Details

  • Hardcover: 222 pages
  • Publisher: Penguin Global (Oct. 5 2011)
  • Language: English
  • ISBN-10: 0670084069
  • ISBN-13: 978-0670084067
  • Product Dimensions: 16.4 x 2.1 x 23.8 cm
  • Shipping Weight: 544 g
  • Amazon Bestsellers Rank: #492,063 in Books (See Top 100 in Books)

Product Description

About the Author

Morgen Witzel is an honorary senior fellow at the University of Exeter Business School, and a senior consultant with the Winthrop Group of business historians. He is the author of fifteen books on business and management, including Management History and the best-selling Doing Business in China, as well as Be Your Own Management Guru, published in 2010 by Penguin Portfolio. His articles and reviews have appeared in the various publications around the world. For more details visit www.morgenwitzel.com

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Amazon.com: 1 review
An Enduring Brand Sept. 5 2014
By bhuvana jayaraman - Published on Amazon.com
Format: Kindle Edition
Tata:The Evolution of A Corporate Brand is a relevant read for these times as we celebrate and much discuss the rise of entrepreneurial spirit among Gen. X and Gen. Y ( the millenials). Tata:The Evolution of a Corporate Brand would provide those young entrepreneurs who have set their sights beyond the next game changing app. or innovative business model, insights into what makes for an enduring brand


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