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Tata: The Evolution of a Corporate Brand Hardcover


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An Enduring Brand Sept. 5 2014
By bhuvana jayaraman - Published on Amazon.com
Format: Kindle Edition
Tata:The Evolution of A Corporate Brand is a relevant read for these times as we celebrate and much discuss the rise of entrepreneurial spirit among Gen. X and Gen. Y ( the millenials). Tata:The Evolution of a Corporate Brand would provide those young entrepreneurs who have set their sights beyond the next game changing app. or innovative business model, insights into what makes for an enduring brand

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