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Tata: The Evolution of a Corporate Brand Hardcover

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Product Details

  • Hardcover
  • Publisher: Penguin
  • Language: English
  • ISBN-10: 0670084069
  • ISBN-13: 978-0670084067
  • Product Dimensions: 2.5 x 15.9 x 24.1 cm
  • Shipping Weight: 544 g
  • Amazon Bestsellers Rank: #692,578 in Books (See Top 100 in Books)
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Most Helpful Customer Reviews on (beta) 2 reviews
An Enduring Brand Sept. 5 2014
By bhuvana jayaraman - Published on
Format: Kindle Edition
Tata:The Evolution of A Corporate Brand is a relevant read for these times as we celebrate and much discuss the rise of entrepreneurial spirit among Gen. X and Gen. Y ( the millenials). Tata:The Evolution of a Corporate Brand would provide those young entrepreneurs who have set their sights beyond the next game changing app. or innovative business model, insights into what makes for an enduring brand
I am a USA citizen so TATA is foreign to ... Nov. 19 2015
By Will - Published on
Format: Hardcover Verified Purchase
I am a USA citizen so TATA is foreign to me. However, this book has helped me close the gap on the information I did not know. I am still reading it and digesting it. But I am enjoying it deeply and had my other employees read it too.
Five Stars April 7 2015
By Deborah J. Boyd - Published on
Format: Hardcover Verified Purchase
fantastic company and family
easy to read

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