- Paperback: 336 pages
- Publisher: McGraw-Hill; 2nd edition (Jan 31 2001)
- Language: English
- ISBN-10: 0658012010
- ISBN-13: 978-0658012013
- Product Dimensions: 19.3 x 12.7 x 2 cm
- Shipping Weight: 363 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #1,781,104 in Books (See Top 100 in Books)
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Product Description
From Amazon
Teach Yourself Copywriting is a cleverly written book geared not just toward the copywriter but also toward promotions directors. In addition to providing sound and entertaining guidance on writing copy for radio, TV, print, slogans, direct mail, the Internet, public relations, recruitment, and even charity solicitations, author J. Jonathan Gabay also helps the reader determine which media to use for an advertising campaign. Gabay supplements his lessons with an appealing series of copywriting exercises, one of which involves the nursery rhyme "Humpty Dumpty" and another of which requires writing headlines that capture the spirit of the Mona Lisa, a traffic light, and the gum on the back of a stamp. Throughout his book, Gabay reminds the reader not to think of copywriting as a creative endeavor. "You should consider copywriting," he says, "as primarily a selling skill." As far as the writing aspect of copywriting is concerned, "in grammatical terms," he warns, "[copywriting] is often an English professor's nightmare." (The book's spellings, currencies, examples, and humor are all British.) --Jane Steinberg
--This text refers to an out of print or unavailable edition of this title.
Review
"Compulsory and compulsive reading." -- Jamie Dow, Brand Development Centre "Plenty of nuggets and well worth keeping close to hand for inspiration" -- Institute of Direct Marketing "Perfectly explains how copywriting works." -- Daily Telegraph
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
Extremely Refreshing and Full of Great Information,
By
This review is from: Teach Yourself Copywriting (Paperback)
This is by far the best book I have ever read on copywriting! It is extensively detailed with so much meat that you are constantly referring back to it. It's not a book on starting a copywriting business, it's a book about learning to improve your skills as a writer so that you can write great sales letter, marketing materials, and advertisements. It's a must read for any home business!
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.6 out of 5 stars (8 customer reviews) 34 of 39 people found the following review helpful
5.0 out of 5 stars
The best book on copywriting and marketing ever,
By A Customer - Published on Amazon.com
This review is from: Copywriting (Paperback)
This book is a must if you want to learn the inside secrets about copywriting and effective advertising.marketing. It tells you everything you need to know and gives you tips on things that you never thought possible. It is ideal for business students and also for students who want to learn about how english is applied to marketing and commerce. It is full of interesting lessons and would be ideal for any person already working in advertising or looking to get into the busines
21 of 24 people found the following review helpful
5.0 out of 5 stars
Extremely Refreshing and Full of Great Information,
By Alyice Edrich "thedabblingmum.com" - Published on Amazon.com
This review is from: Teach Yourself Copywriting (Paperback)
This is by far the best book I have ever read on copywriting! It is extensively detailed with so much meat that you are constantly referring back to it. It's not a book on starting a copywriting business, it's a book about learning to improve your skills as a writer so that you can write great sales letter, marketing materials, and advertisements. It's a must read for any home business!
13 of 15 people found the following review helpful
4.0 out of 5 stars
Entertaining and informative...,
By Gr Haynes - Published on Amazon.com
This review is from: Teach Yourself Copywriting (Paperback)
Personally, I prefer Bly's approach to learning the discipline, but I would also recommend this book. It's very entertaining, very informative, and it teaches sound copywriting principles.
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