In his Foreword, Axelrod asserts that his "is the first book to challenge the widely accepted change management paradigm. It provides leaders at all levels of the organization -- all those who initiate, design,, and implement change -- with a set of principles for bringing about change in a turbulent world. It is not a methodology, nor is it a set of techniques; rather, it is a set of principles that everyone can fall back on when faced with new and different situations." In Part One, Axelrod identifies the problems with the current change management paradigm. In effect, he demythologizes conventional thinking on this subject. In Part Two, he examines four principles for producing an engaged organization, devoting a separate chapter to each. It is important to keep in mind that the nature and extent of production (or results) will be determined almost entirely by the nature and extent of engagement throughout an organization.
In Part Three, Axelrod shares his insights and suggestions which will assist his reader during the "Getting Started" phase of the process. Also, Axelrod discusses what he calls the "minefields" on the "road to [organization-wide] engagement." He concludes with a brief, especially valuable analysis of "eight specific issues the engagement paradigm can help you tackle, including the introduction of new technology, the increase in mergers, acquisitions, and alliances, and growing dissociation from communities."
If you are now involved in any of this or are about to become involved, I recommend this book highly. Carefully select those strategies which are most appropriate to your own organization's needs and interests. Axelrod can then help you to chart or to reformulate a proper course to implement those strategies.