|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
Frequently Bought Together
Product Details
|
Product Description
From Publishers Weekly
Magazine executive Heinrichs is a clever, passionate and erudite advocate for rhetoric, the 3,000-year-old art of persuasion, and his user-friendly primer brims with anecdotes, historical and popular-culture references, sidebars, tips and definitions. Heinrichs describes, in "Control the Tense," Aristotle's favorite type of rhetoric, the deliberative, pragmatic argument that, rather than bogging down on past offenses, promises a future payoff, e.g., a victim of office backstabbing can refocus the issues on future choices: "How is blaming me going to help us get the next contract?" To illustrate "Control the mood," Heinrichs relates Daniel Webster's successful rhetorical flourish in a murder case: he narrated the horrific murder by following Cicero's dictum that when one argue emotionally, one should speak simply and show great self-control. Readers who want to terrify underlings into submission will learn from Heinrichs that speaking softly while letting your eyes betray cold fury does the trick handily. Thomas Jefferson illustrates Heinrichs's dictum "Gain the high ground"; keenly aware of an audience's common beliefs and values, Jefferson used a rhetorical commonplace (all people are created equal) to launch the Declaration of Independence. (Feb. 27)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Book Description
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:
The Eddie Haskell Ploy
Eminem’s Rules of Decorum
The Belushi Paradigm
Stalin’s Timing Secret
The Yoda Technique
Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
The Eddie Haskell Ploy
Eminem’s Rules of Decorum
The Belushi Paradigm
Stalin’s Timing Secret
The Yoda Technique
Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
Inside This Book
(Learn More)
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
5.0 out of 5 stars
Entertaining and enlightening,
Amazon Verified Purchase(What's this?)
This review is from: Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion (Paperback)
This is an fascinating look into the word of rhetoric and persuasion, and how to use it and spot for it in our daily lives. It has a very practical focus; the many techniques and principles taught can easily be applied to ordinary situations in which you find yourself needing to make your point. More importantly, it will simply make you a better speaker, one who brings meaningful and convincing points to any discussion.All the areas are covered: demeanour and character, logical arguing, fallacies, speech-giving, figures of speech, etc. I highly recommend this book, it's very practical and illuminating.
5.0 out of 5 stars
pleasantly surprised,
This review is from: Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion (Paperback)
I had to buy this book for a class I'm taking. To my surprise, it is instructive and fun to read.
2 of 2 people found the following review helpful
5.0 out of 5 stars
I was not disappointed,
By
This review is from: Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion (Paperback)
I ordered this book because I receive its author's daily gems (called "The Daily Figure") by email, which he writes under the pseudonym of Figaro. I am so pleased: the book is very bit as witty and clever, not to mention that it teaches you rhethoric without boring you. That is quite a feat.
Share your thoughts with other customers: Create your own review
Want to see more reviews on this item?
|
Most recent customer reviews |
Listmania!
Look for similar items by category
- Books > Health, Mind & Body > Self-Help > Success
- Books > New & Used Textbooks > Communication & Journalism > Communications
- Books > New & Used Textbooks > Communication & Journalism > Speech
- Books > Nonfiction > Education > Reference > Words & Language > Communication
- Books > Nonfiction > Education > Reference > Words & Language > Public Speaking
- Books > Nonfiction > Education > Reference > Words & Language > Rhetoric
- Books > Nonfiction > Education > Reference > Words & Language > Speech
- Books > Reference > Business Skills > Public Speaking
- Books > Reference > Words & Language > Communication
- Books > Reference > Words & Language > Rhetoric
- Books > Reference > Words & Language > Speech
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
|
