From Publishers Weekly
In the bustling Anglo-American literary marketplace, the Eastern European exile doesn't stand a chance, says Ugresic (Have a Nice Day), herself in self-exile from Croatia. "The literary market demands that people adapt to the norms of production. As a rule, it does not tolerate disobedient artists, it does not tolerate experimenters, artistic subversives, performers of strange strategies in a literary text." Instead, it rewards the artistically obedient. Furthermore, Ugresic complains, literature has lost the exclusiveness it once had. Since the market determines what is good and what is bad based purely on what sells, the door has opened for every two-bit celebrity to hock their wares in mega-bookstores, leaving "real" writers out in the cold. The author compares herself to Eeyore, the famous grumbler, but the tone of this collection can be fickle-is the author playfully grumbling or bitterly mocking? In "GW, the Gloomy Writer" and "The Magnificent Buli," she mocks two types who have entered the global literary market: the male Eastern European writer with an inferiority complex and the genius/literary bulimic. In another piece, Ugresic playfully decries a marketplace that allows an empty personality like Ivana Trump to become a published author. At times, the analysis focuses so intently on the superficial business of marketing books that it overlooks the quiet intellectual activity that energizes English departments all across the United States, those little enclaves where Ivana Trump's output makes nary a ripple. And since an academic audience frustrated with the commodification of books is the primary target for these essays, that feels like a significant omission.
Copyright 2003 Reed Business Information, Inc.
Review
Ugresic must be numbered among what Jacques Maritain called the dreamers of the true; she draws us into the dream.
Book Description
In this collection of acerbic essays, Ugresic dissects the nature of the contemporary book industry, which she argues is so infected with the need to create and promote literature that will appeal to the masses—literally to everyone—that if Thomas Mann were writing nowadays, his books wouldn't even be published in the U.S. because they're not sexy enough.
A playful and biting critique, Ugresic's essays hit on all of the major aspects of publishing: agents, subagents, and scouts, supermarket-like bookstores, Joan Collins, book fairs that have little to do with books, authors promoted because of sex appeal instead of merit, and editors trying to look like writers by having their photograph taken against a background of bookshelves.
Thanks to cultural influences such as Oprah, The Today Show, and Kelly Ripa, best-seller lists have become just a modern form of socialist realism, a manifestation of a society that generally ignores literature in favor of the next big thing.
About the Author
Dubravka Ugresic is the author of several works of fiction, including The Museum of Unconditional Surrender and Fording the Stream of Consciousness, and three collections of essays, Have a Nice Day, The Culture of Lies, and most recently Thank You for Not Reading.
She has received several international prizes for her writing, including the Swiss Charles Veillon European Essay Prize, the Austrian State Prize for European Literature, and most recently the Premio Feronio-Citta di Fiano. Born and raised in the former Yugoslavia, she left her homeland in 1993 for political reasons and currently lives in Amsterdam.