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The 2020 Workplace:What the Best Companies Can Do to Attract, Dev [Paperback]

Jeanne Meister
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

Jan. 22 2011
From well-respected human resources and corporate training experts Jeanne C. Meister and Karie Willyerd, a must-read guide to the innovative strategies that the best companies are using to create a workplace that the best talent chooses—both today and in 2020. In The 2020 Workplace, Meister and Willyerd offer a battle plan to start winning tomorrow’s employees today.
--This text refers to the Hardcover edition.

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“Provocative” (Inc.)

“Anyone interested in building a workplace comfortable to the upcoming connected and techie generation should find ideas worth exploring here. Highly recommended.” (Library Journal (starred review))

“This book includes key information that all learning professionals need to create a successful talent management strategy and leverage the benefits of social media in the workplace...[C]omprehensive and forward-thinking.” (Training and Development)

“Meister and Willyerd offer thoughtful tips, the latest in corporate training, and advice for negotiating this new workforce.” (Publishers Weekly)

“Provocative and entertaining.” (Miami Herald)

“In their visionary and pragmatic book, Jeanne C. Meister and Karie Willyerd equip you with the tools you need to attract the best people and help them do their best work. The battle for talent is more intense than ever; Meister and Willyerd show you how to win.” (—William C. Taylor; Founding Editor, Fast Company; Coauthor, Mavericks at Work)

“How you behave will matter more than what you sell in the future, and your reputation will drive your success. If you expect to maximize employee productivity and have a strong enterprise in 2020, Jeanne C. Meister and Karie Willyerd’s book is a must read.” (—Rob Quish, CEO JWT INSIDE and COO JWT North America)

Jeanne C. Meister and Karie Willyerd are on their game in The 2020 Workplace. With their workforce and talent insights, as well as their pragmatic approach to getting started, they’ve created a North Star for organizations to use on their journey to winning better talent today. (—David Smith, managing director. Accenture; coauthor, Workforce of One)

“Finally the imperatives for change are laid out in one spot, and a pragmatic roadmap for success is outlined. If you are dedicated to building healthy, productive next-generation organizations, you must read this amazing book.” (—Susan Burnett, Senior Vice President, Talent and Organization Development, Yahoo!)

In The 2020 Workplace, Jeanne C. Meister and Karie Willyerd share impressive research findings, tell compelling stories, and offer thought-provoking ideas that will become the basis for preparing to live in a global, technological, changing, and connected future. (—Dave Ulrich; Professor, Ross School of Business, University of Michigan; Partner, The RBL Group)

“Meister and Willyerd have blazed a trail with The 2020 Workplace. With key insights on how to manage tomorrow’s workforce—one that is beginning to show up to work today—this book is a must read for all in our profession!” (—Matthew Peters, Chief Learning Officer, Defense Intelligence Agency)

“The workplace is evolving faster than ever before, reinventing everything from how employees connect with an organization to how they learn, leverage information, and lead. Managers, don’t miss this opportunity to get a jumpstart the 2020 workforce before it’s too late. ” (—Lynne C. Lancaster, co-author of The M-Factor: How the Millennial Generation is Rocking the Workplace)

The 2020 Workplace is a thought-provoking guide to the emerging workplace trends and how they will shape business in the future.” (—Peter Cappelli, George W. Taylor Professor of Management and Professor of Education, The Wharton School of the University of Pennsylvania)

The 2020 Workplace provides tremendous insights, not only into the emerging workforce, but also into the changes that enterprises will have to make to effectively recruit, develop, and retain what will become increasingly scarce human resources.” (—Dr. Stanton D. Sloane, President and CEO, SRA International)

What a fresh and forward-looking read. Jeanne C. Meister and Karie Willyerd have tackled recruitment, motivation, learning, and leadership in the new and evolving ‘connected world,’ and they have offered best practices and their own thoughtful approaches for companies and leaders to consider. (—John W. Gill, Vice President, Human Resources, Rolls-Royce Energy Systems) --This text refers to the Hardcover edition.

From the Back Cover

What companies need to know—and do—to win and hold on to tomorrow's best employees

The workplace of the future is being shaped today by Web 2.0—a collection of breakthrough social media technologies—and by the Millennial Generation, people born between 1977 and 1997. The convergence of these emerging workplace trends has created a generation of hyperconnected workers who are placing increased pressure on employers to overhaul their approach to talent management. In The 2020 Workplace, human resources experts Jeanne C. Meister and Karie Willyerd offer a practical game plan companies can use to attract and keep these employees, and, in doing so, transform their organizations; achieve compelling business results, such as increased innovation and improved customer connectedness; and compete more effectively in the global marketplace.

Based on key findings from two surveys of global professionals, as well as case studies from organizations such as Deloitte, Cisco, Bell Canada, JetBlue, Nokia, and NASA, this book shows how the social technologies that are used outside the company in marketing to connect with customers can be adapted for use inside the company to connect with employees. Meister and Willyerd bolster their thought-provoking research with real-world examples of these practices in action, including a YouTube new-hire orientation contest, the use of Twitter for sourcing job candidates, and a video game for new hires. With twenty predictions for the 2020 workplace and a glossary for those who have never texted, posted to Facebook, or Tweeted, this book is a must-read guide to what companies should do—and are already doing—to create tomorrow's workplace of choice.

--This text refers to the Hardcover edition.

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Most helpful customer reviews
5.0 out of 5 stars great book Jan. 16 2014
Format:Hardcover|Verified Purchase
We are already there in 2020 should change title to 2050 and write a new book looking even further into the future. Great read.
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1 of 1 people found the following review helpful
The reference to "HR function" refers to anyone and anything involved in the process of developing people as a valuable asset. Apparently many (if not most) C-level executives in many (if not most) organizations still don't "get it" because, as recent and vast research by firms such as Gallup and TowersWatson clearly indicates, fewer than 30% (on average) of employees in a U.S. workplace are positively and productively engaged. As for the other more than 70%, they are either mailing it in or doing whatever they can to undermine their organization's best interests. Is it any wonder, then, that many (if not most) of these companies also have serious problems attracting and then retaining the people they need.

Fortunately, several excellent books have been recently published that can offer specific information, insights, and advice that can help C-level executives to respond effectively to these and other HR disfunctions. Jeanne Meister and Karie Willyerd co-authored The 2020 Workplace and it is one of the best. More about that book in a moment. First, however, I want to discuss, briefly a key insight that Fred Reichheld offers in his last two books. The "ultimate question" to which their title refers is "On a zero-to-ten scale, how likely is it that you would recommend us (or this product/service/brand) to a family member, friend or colleague?" As Reichheld explains, the phrasing of that question is "a shorthand wording of a more basic question, which is, [begin italics] Have we treated you right, in a manner that is worthy of your loyalty? [end italics]"

Rephrase that ultimate question and you have another of great importance: "On a zero-to-ten scale, how likely is it that you would recommend working for our company to a family member, friend or colleague?
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