Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller.
This is one of the few books that gives me the feeling that I learned a lot after finished reading them. It is well worth your money.Published 16 months ago by San
I got what I paid for, they were used books. One does not want to pay for express for something not of urgent nature.Published on April 20 2013 by sushma bajaj
A little bit short, but it's still a good book about marketing. It is definitively not the only book you will ever need to be good at marketing.Published on Nov. 8 2011 by Marc Mercier
The perfect companion volume to The 22 Immutable Laws of Branding. However, I found the laws of marketing to overlap somewhat with the laws of branding. Read morePublished on Sept. 5 2003
If calling any business rule-of-thumb a "law" is a recipe for disaster, claiming it is "immutable" is the proverbial fuse. Read morePublished on Aug. 20 2003 by Amazon Customer
This is my very first marketing book. I am a graphic designer & from an artistic &/or plain old 'reading' perspective I would have never picked up such a book - but it was... Read morePublished on April 17 2003 by lou suSi
The basic principles in this book may or may not be valid. It's hard to tell, because most of the examples given are no longer valid. Read morePublished on April 8 2003 by RMurray847