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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Al Ries (Author) Average Customer Review:   (73)
In Stock Eligible for FREE Super Saver Shipping on orders over CDN$ 25. CDN$ 19.99 CDN$ 14.43
From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and... Read More |
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