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The 90/10 Weight-Loss Plan: A Scientifically Desinged Balance of Healthy Foods and Fun Foods [Paperback]

Joy Bauer
4.5 out of 5 stars  See all reviews (45 customer reviews)
List Price: CDN$ 18.99
Price: CDN$ 13.71 & FREE Shipping on orders over CDN$ 25. Details
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Book Description

Jan. 3 2003

In just two weeks you'll lose weight, be healthier, and you can still eat your favorite chips, cookies, and ice cream!

The reason so many diets fail for so many people is that they force the dieter to cut out the foods they love and crave. With The 90/10 Weight-Loss Plan, dieters learn to balance their food intake by eating 90% healthy, nutritious food, with 10% "Fun Food"--whatever they want, whenever they want. Nutritionist Joy Bauer has created a phenomenon that has taken the nation by storm: a diet that is healthy and easy to follow. And since dieters don't feel deprived of their favorite foods, The 90/10 Weight-Loss Plan is a program they can stay on.

The innovative plan offers:

  • Three different caloric levels, based on one's weight-loss goal
  • 42 meals for each level, including breakfasts, lunches, dinners and snacks
  • Meals that provide the most nutrition possible, while reducing saturated fat and cholesterol intake
  • Meals that help reduce the risk of heart disease and cancer
  • Menus that are designed to include food the dieter will love!

Frequently Bought Together

The 90/10 Weight-Loss Plan: A Scientifically Desinged Balance of Healthy Foods and Fun Foods + Joy Bauer's Food Cures: Eat Right to Get Healthier, Look Younger, and Add Years to Your Life + Joy Fit Club: Cookbook, Diet Plan and Inspiration
Price For All Three: CDN$ 51.74

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Product Description


“An easy to read resource that is quite accessible to the average consumer.” –Journal of the American Dietetic Association

“Lose weight—and still be kind to your sweet tooth.” –Tufts University Health and Nutrition Letter

“Bravo!” –Fitness

“****” –Glamour

“If you’re dreading bathing-suit season, arm yourself with this book and plan on a new look.” –New York Daily News

From the Publisher

Congratulations! If you are reading this it means you have decided to make a change in your life and lose unwanted pounds. But you should also be congratulated on the fact that you are considering a weight-loss plan by one of America’s leading nutritionists. Joy Bauer’s credentials are impeccable and she regularly works with New York’s top physicians, psychiatrists, psychologists and hospitals. She’s the real deal hands down.

Every day we are bombarded with advertisements touting the latest way to lose weight. There are hundreds of books, pills, programs, tricks, gimmicks, and miracle remedies to an ongoing problem. Yesterday’s sitcom star is suddenly today’s health expert? Where are the credentials and degrees? Look at the all of the physicians speaking out against fad diets that were all the rage two years ago. Joy Bauer’s 90/10 Weight-Loss Plan is sound, scientific, safe and most of all healthy. The 90/10 Plan was developed using the guidelines set by the American Dietetic Association, the American Heart Association and the U.S. Department of Agriculture. It is healthy but still fun because you don’t have to give up Twinkies or chocolate.Before you buy a diet book – remember to look at who wrote ! it. Your health and well being are important things – so make sure you follow a weight-loss plan designed by an nutritional expert. --This text refers to an out of print or unavailable edition of this title.

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Congratulations! You are about to change your life forever. Read the first page
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Customer Reviews

Most helpful customer reviews
5.0 out of 5 stars Finally! A realistic plan with cheating built in! Jan. 12 2004
By A Customer
I intended to buy The South Beach Diet, but after flipping through it and seeing all the 15-ingredient recipes, I put it right back on the shelf and started browsing. I found 90/10 and decided to take it home with me when I saw that the foods listed were really easy to prepare and that I could have a little of the good stuff (like Nutter Butters, ice cream and french fries) every day. Each meal is assigned a caloric value, so it's easy to make substitutions. This book is a great tool and I'm so glad I found it!
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5.0 out of 5 stars 20 pounds lighter Sept. 30 2003
I tried every other diet out there and this is the only one that worked for me. I lost 20 pounds in 2 months and have kept it off for the last 7 months. It is great because you can eat any type of food you want and still lose weight. The trick is HOW MUCH you eat. This book really leads you to a healthier lifestyle and a healthier you!
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5.0 out of 5 stars Easy and non complicated Aug. 29 2003
This is the best weight loss book there is essentially because Joy teaches you to eat right without all the sacrifice. I was very upset with my weight and saw her on a morning tv show. I got the book and read it and thought why not? Within a week I had lost 8 pounds, within three months I had lost 30 pounds and have not gained it back now 6 months later. You take the lessons she teaches you and it becomes second nature. And with her Fun Foods, you don't feel deprived , you just feel healthier and much lighter. If you want to lose weight, you need this book!!!
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5.0 out of 5 stars MUST GET THIS BOOK! Aug. 6 2003
By A Customer
I have never had any success with "dieting" unitl I read this book. I decided to give it a try after reading the reviews. I can honestly say it works. I purchased the book and after 2 weeks I lost 4 lbs. (without any hunger or feeling deprived). It's easy to read/understand and I still use it as a reference guide. If I could follow this plan, anyone can!
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5.0 out of 5 stars Realistic weight management! May 1 2003
By A Customer
I've got to admit, I bought this book hoping for a quick fix. But once I started reading it, something clicked. Bauer doesn't label foods as "good" or "bad," so I was no longer craving foods I couldn't have. Rather than think about chips all day, knowing I should be eating carrot sticks, then giving up and eating a whole bag of Doritos, I can have 1.5 cups of chips and still be following the plan. Some days I don't even have the fun food, but follow Bauer's suggestions for using those calories throughout the day (extra 2 oz. of fish, more spaghetti, etc.). Once I know that I can eat any food, I no longer crave the less nutritious foods. I've been using it for about two weeks and have lost six pounds, without feeling cranky and deprived. In those two weeks, I have eaten crackers, cookies, candy bars, and ice cream--foods that I wasn't eating before, but was still gaining weight! I would recommend this book to anyone who's tried a diet but failed once they couldn't overcome cravings.
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5.0 out of 5 stars Exactly What I Needed Jan. 12 2003
By Sara
Let me first say that I am not the kind of person who believes one eating plan fits all or that the entire population of the world should be eating the same way. People are different and have varying needs so I would never advise anyone else that this book is the only choice and that everyone must or must not follow Bauer's plan. But, speaking for myself and my own progress, I am extremely glad I found this book and I do believe it spared me from a life of obesity, a direction I was headed in quickly. I was a healthy weight throughout high school because of nutritious eating and regular exercise, but after I got into college, the extra pounds piled on. And I don't just mean five or ten or even twenty-- I mean sixty or more. I am five feet tall and thus carrying around that much extra weight had a major impact on how I looked and felt. At my highest, I was at least 180 lbs. I wanted to lose this weight before I moved on to graduate studies, but, with my senior year fast approaching, I didn't know what to do. I saw plenty of ads for fad diets, pills, shakes, etc., and I was scared that following such a plan would be dangerous and leave me worse off than before I started. Fortuitously, I saw Joy Bauer on TV one afternoon promoting this book and the logic sounded simple: eat healthy foods 90 percent of the time and junk foods 10 percent of the time. Marry this notion with portion control and voila. I ordered the book from Amazon and couldn't wait for it to come in the mail. I followed her advice from the first day after I finished reading the book and I also began an exercise regimen of walking at least five days a week. What a difference! I started on the 1600 calorie diet and after about one month, I stepped down to the 1400 calorie diet. Today, I usually oscillate between the two. Read more ›
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3.0 out of 5 stars Realistic but not realistic enough Jan. 5 2003
Like a previous reviewer said, it can be disappointing for those who really struggle with weight loss. I tried this diet and though it's very sound and sensible by a well-known nutritionist, it's problematic.
Basically, you eat healthy 90% of the time, and can be a little 'bad' 10% of the time with a 'fun food' treat. The danger point for anyone trying to lose a significant amount of weight - certainly more than 15 or 20 pounds - is in the 'fun foods.'
The list of acceptable fun foods is NOT realistic. For starters, this is a very LONG list of unhealthy food that vary quite a bit in sugar/fat content and thus, portion size - and for an audience that may already have difficulty with that.
Also, the fun food servings don't reflect the packaging they come in - very unrealistic for emotional or compulsive eaters and others with more than 20 pounds to lose. Take Hostess Cupcakes for example. These can come two to three in a single package, but the allowable serving in this diet is one. It becomes very hard for most dieters to ignore or throw away those extra servings in that opened package, and before you know it, it's just too late.
There's also only two weeks of menus with lots of cooking. I found it a bit expensive to get all the ingredients and after a long day at work, was not in the mood to cook a whole meal.
It's a good maintenance diet, and I'm keeping my copy for that purpose, but I wouldn't recommend it to anyone whose lifestyle is very busy, who has a significant amount of weight to lose and/or who expects to diet for more than 3 to 6 months.
By contrast, Holly McCord's Ice Cream Diet is very similar but it's less cooking, and most importantly: it limits the 'fun food' to ice cream, but that means ANY kind, and there's a lot of varieties to choose from.
Read more ›
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