The ABC of Seo [Paperback]

David George (Author)

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Product Details

Paperback: 172 pages
Publisher: Lulu Press (February 2005)
Language: English
ISBN-10: 1411622510
ISBN-13: 978-1411622517
Product Dimensions: 22.9 x 15.4 x 1.1 cm
Shipping Weight: 281 g
Amazon Bestsellers Rank: #1,548,435 in Books (See Top 100 in Books)

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Review

A good book for learning what the jargon means -- Aaron Wall - SEO Expert

A great job. Completely unique. Provides a great amount of information that isn’t necessarily addressed by the others. -- E-Marketing Performance

The ABC of SEO is interesting, engaging and can be read cover to cover. Recommended. -- The Tech Book Report, April 2005

The book is well written... I can safely recommend this book as being a very good reference book for a beginner SEO. -- Brad Talmir - Internet Expert

Book Description

The ABC of SEO is a concise and clear introduction to the art of search engine optimization and marketing. It presents current website optimization strategies, discusses their pitfalls and builds the foundations for long term success. Readers will discover how to get their website listed on the major search engines quickly and for free, analyze and beat their competitors' strategies, increase their search engine rankings and boost the number and quality of visitors.

The book is written in an informal style and is packed full of interesting facts and background to search engines. The focus is on the three main search engines: Google, MSN Search and Yahoo! It will be of interest to anyone with a web site or who is thinking of establishing an eCommerce business. Some basic knowledge of the Web is assumed.

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Inside This Book (Learn More)

First Sentence
I don't know about you but I have got a stack of technical books sitting in my shelves. Read the first page

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Concordance

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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover

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Most Helpful Customer Reviews on Amazon.com ^(beta)

Amazon.com: 3.8 out of 5 stars (12 customer reviews)

11 of 11 people found the following review helpful

5.0 out of 5 stars Excellent book, May 10 2005

By David Griffiths - Published on Amazon.com

This review is from: The ABC of Seo (Paperback)

The "ABC of SEO" is an alphabetic tour through the often obscure world and language of Search Engine Optimization and Marketing. All the important SEO subjects including competition analysis, keywords, links and page ranking algorithms are well and clearly covered. Although the A-Z format sounds dry the book is easy to read from cover to cover. The author provides many interesting anecdotes and asides and has an engaging writing style.

The "ABC of SEO" scores highly by pointing out both good and bad practices and is an ideal read for anyone thinking of hiring an outside optimization firm or who wants to put in place a methodology for a team working on websites. It would also be of great use to any web author or blogger wishing to optimize their own site.

The book does not assume any knowledge about search engine marketing beyond basic concepts of the Web and HTML. An ideal book for anyone wanting to better promote their website.

7 of 7 people found the following review helpful

5.0 out of 5 stars Broad and Deep, Jun 13 2006

By I. Code Freeley "coder" - Published on Amazon.com

This review is from: The ABC of Seo (Paperback)

This is a surprising book. I bought on the recommendations here and elsewhere, but when I pulled it from the box I was underwhelmed by it's size. As has been implied here, I was guilty of unfairly judging the book by it's cover. Who'd have thought that a tiny little book could have such a high density of high quality material?

I've been surveying the SEO landscape, playing catch-up so to speak, and have bought a number of highly-rated SEO and "make money on Google" books recently. This little book provides a highly-concentrated bundle of insights, and is money well-spent. It's certainly up there with the O'Reilly books in terms of the density of useful information and clarity of thought.

My only negative note (a very, very mild one) is that it's structured, literally, with A-B-C chapters. Consequently, it's not a "sit down and read" book. It's more like an encyclopedia, which actually means it'll be a good reference book later on.

7 of 8 people found the following review helpful

5.0 out of 5 stars best for (nearly) beginners, Mar 29 2005

By Gigi - Published on Amazon.com

This review is from: The ABC of Seo (Paperback)

Being French and having set my own website a couple of years ago, I was looking for an "easy of access" book which would not only explain technical terms I'd come across before but also give the practical information you need when you try to develop/optimise your website.

I found David George's book extremely pleasant to read - no convoluted explanations here, it is a practical A to Z of terms used in the business with each time a more or less detailed explanation (depending on the complexity of the relevant term) of the meaning of specific terms as well as very practical examples.

It is a proper practical guide, i.e. you feel that someone is giving you his own method as to how to take such or such a step andhow to avoid pitfalls and overcome hurdles.

The good thing is that you don't have to read it from the first page onwards... but you may end up doing it like I did! If you already have a bit of knowledge (even basic) in the website optimization area, you will be able to easily find your way through this practical book.

I would say that we can all find what we are looking for in that book, the more experienced you are, the more you'll be able to scan it through to look for the most professional/technical tips. If you are not so experienced or need to improve your knowledge you will have pleasure in reading it from cover to cover. Mr George's sense of humour certainly helps the reader not only learn a lot from this book but also entertain him/herself.

I would therefore very happily recommend it.

› Go to Amazon.com to see all 12 reviews 3.8 out of 5 stars