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The Age of Persuasion: How Marketing Ate Our Culture Hardcover – Oct 27 2009


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Product Details

  • Hardcover: 352 pages
  • Publisher: Knopf Canada (Oct. 27 2009)
  • Language: English
  • ISBN-10: 0307397319
  • ISBN-13: 978-0307397317
  • Product Dimensions: 16.5 x 24.1 cm
  • Shipping Weight: 599 g
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #116,993 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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2 of 2 people found the following review helpful By David Keay on Jan. 25 2010
Format: Hardcover
If you ever listened to their weekly radio show on CBC and became a fan of their insights of how advertising works, then you will like the book. Same style with a little more depth. My only complaint is that the book is about 70 pages too long. After a while they are beating a dead horse. In spite of this, I still liked the book and would recommend it.
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1 of 1 people found the following review helpful By Jeffrey Swystun TOP 50 REVIEWER on Feb. 14 2011
Format: Paperback
The authors quote fellow Canadian Marshall McLuhan, "Advertising is the greatest art form of the twentieth century." And though it is one built on persuasion, it is also its very pervasiveness that commands attention and deserving of ongoing study. O'Reilly and Tennant write, "We live in an age of persuasion, where people's want, wishes, whims, pleas, brands, offers, enticements, truths, petitions, and propaganda swirl in a ceaseless, growing multimedia firestorm of sales messages."

The book stems from their work in advertising and their fascination with its practice. It truly began with a 25 part radio series on the CBC, O'Reilly on Advertising, which started in 1995. The gentlemen now have a popular and valuable radio program named The Age of Persuasion which I follow faithfully. But why is advertising so important and why should we care? Well consider this - "Statistics suggest that people spend more time exposed to advertising than they spend eating, reading, cooking, praying, cleaning, and making love combined." Clearly, the two authors are fascinated with the subject.

Their book is a fun, fast and informative read. It, at the same time, honors the profession and practice while communicating a wariness for its power and influence. The contents include interesting histories, specific forms of advertising, consumer behavior along with cool quotes, definitions and short story sidebars.

I must confess, I have a vested interest in the profession as Chief Communications Officer of DDB Worldwide. And I too carry a healthy skepticism of many aspects of branding, marketing and advertising. It comes with a great responsibility to ensure honesty and authenticity, respect for the consumer, and quality of execution. All of which is a worthy challenge.
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10 of 10 people found the following review helpful By Mary J. Malleck on Nov. 22 2009
Format: Hardcover
I loved this book. It is definitely required reading for all Marketing, Advertising, PR and Communication Students and I predict it will become the textbook (if their professors know what's what!) While Marketing professionals may know some of the stories and the backdrop in the book, most of us regular Canadians will be fascinating by pulling back the curtain. Written in a refreshing and humourous style, the book also gives a serious study to some of the most interesting trends of the last 100 years. I especially like how history is given its proper place beside modern media and current creative campaigns. This is a book you'll want to read when you want to swept away - by reality. It's also one you can leave in the bathroom for times when you just want a chapter or a page or two.
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By kochenhose on Nov. 28 2012
Format: Hardcover Verified Purchase
This book is not only well and cleverly written, it is the perfect companion to the radio show/podcasts. There isn't any greater authority and storyteller on the subject than Terry O'Reilly
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