|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
| ||||||||||||||||||
Frequently Bought Together
Product Details
|
Inside This Book
(Learn More)
Browse and search another edition of this book.
Browse and search another edition of this book.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars
Like pulling back the curtain on the Wizard of Oz,
By
This review is from: The Age of Persuasion: How Marketing Ate Our Culture (Hardcover)
I loved this book. It is definitely required reading for all Marketing, Advertising, PR and Communication Students and I predict it will become the textbook (if their professors know what's what!) While Marketing professionals may know some of the stories and the backdrop in the book, most of us regular Canadians will be fascinating by pulling back the curtain. Written in a refreshing and humourous style, the book also gives a serious study to some of the most interesting trends of the last 100 years. I especially like how history is given its proper place beside modern media and current creative campaigns. This is a book you'll want to read when you want to swept away - by reality. It's also one you can leave in the bathroom for times when you just want a chapter or a page or two.
5 of 5 people found the following review helpful
5.0 out of 5 stars
Persuasion,
By
Amazon Verified Purchase(What's this?)
This review is from: The Age of Persuasion: How Marketing Ate Our Culture (Hardcover)
This is a highly successful transfer of one of the best CBC radio shows to book form. Buy this if you like the show. Buy this if you never heard the show. Buy this if you have any interest in marketing and our culture at all.The title is slightly misleading - the authors aren't suggesting marketing is a universally bad thing. They're actually in favour of it, which is not surprising considering they both work in the marketing field for a living (or they used to, I'm not entirely clear on which it is at the moment.) They present their theory of good marketing, familiar to those who listen to their show, which basically suggests that advertising should offer something in return for the interruption or intrusion - what they refer to as "the contract". This idea makes pretty good sense for the most part and over the course of this very entertaining and readable book their case for marketing as a force for good is pretty solid. Along the way they dismantle many marketing myths - "marketing works on other people but not on me" etc. Entertaining and educating - you can't go wrong with this.
3 of 3 people found the following review helpful
5.0 out of 5 stars
The Contract,
By
This review is from: The Age of Persuasion: How Marketing Ate Our Culture (Hardcover)
For me while it contains lots of great nuggets the whole book is worth it for just one concept - "The Contract".This is the unwritten contract that exists between advertisers and consumers. In the book's words this contract "promises that advertisers must give you something in exchange for their imposition on your time, attention and space. An ad might offer useful information, an insight, or a solution to a problem. It might help pay for the TV show you're watching or the magazine you're reading. It might simply entertain you. The key is that it offers some tangible benefit." The authors explore that concept and keep coming back to it as they examine the different aspects of the advertising business. They have managed to say something I believe passionately way better than I ever could and if you agree then this is the book for you.
Share your thoughts with other customers: Create your own review
Want to see more reviews on this item?
|
Most recent customer reviews |
Listmania!
|
|
Look for similar items by category
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
|
