Contents
Introduction: The Question
1. Inside the Box: John's Story
2. The Search for How the World Works
3. The Law of Attraction
4. The Universe Inside Your Brain
5. How to Change Your Mind
6. Your Dream Business
7. The Neural Reconditioning Process™
8. Neural Reconditioning FAQs
9. The Important Things: Murray's Story
10. Vision, Focus, Action
11. Your Ideal Customer
12. Innovating Your Business
13. Finding Your Business's DNA
14. Reaching Your Ideal Customer
15. Big Thinking
Conclusion: The Path
Acknowledgments
Appendix 1 Customer Survey Forms
Appendix 2 The Five Major Industries: Common Hot Buttons
Appendix 3 Distribution Channels, Marketing Strategies, and Marketing Tactics
Appendix 4 The Five Major Industries: Common Distribution Channels and Marketing Strategies
Resources
