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The Art of the App Store: The Business of Apple Development [Paperback]

Tyson McCann (Author)
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Book Description

Publication Date: Dec 6 2011
A unique behind-the-scenes look at what makes an application succeed in the App Store

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few.

Coverage includes:

  • Setting Your Goals, Costs, and Expectations
  • Researching the App Store Market
  • Knowing Your Customer
  • Plotting the Stages of Development
  • Guidelines and Expectations for Developing Your App
  • Creating Free and Freemium Apps
  • Creating Paid and Premium Apps
  • Adopting Apple's Approach
  • Riding the Social Networking Wave
  • Feedback, Maintaining, and Scaling

Open the vault to App Store success with this indispensable guide!

Product Details

Product Description

From the Back Cover

Your one-stop shop for planning, creating, marketing, and maintaining your applications

It takes more than a great idea to succeed at iPhone and iPad app development.This indispensible guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. The Art of the App Store presents tried and tested methods for competitive research, findingyour niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. You will find guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, metric tracking, taking advantage of feedback, and much more.

The Art of the App Store:

  • Shows how the App Store has evolved and how to take advantage of the changes

  • Helps you identify potential costs and decide where to invest your time and money

  • Analyzes successful and unsuccessful apps, examines existing niches, andshows how to create successful hybrids

  • Compares the risks and rewards of free, freemium, and premium apps

  • Explains how to advertise and market your free and lite apps

  • Offers tried-and-true advice on marketing your apps through social networks

  • Demonstrates post-launch update strategies to maintain app awareness

Wrox books are crafted to make learning programming languages and technologies easier than you think, providing a structured, tutorial format that will guide you through all the techniques involved.

About the Author

Tyson McCann owns Nth Iterate, a game design and consulting company. As a freelance game design, social media, and user experience consultant, he has worked for major game companies including Sega, 3DO, the Tetris Company, Fisher-Price, and Funcom. His experience includes design and development on multiple iPhone apps, including a top-grossing, multiplayer game that can be found in the App Store Hall of Fame.
Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  2 reviews
1 of 2 people found the following review helpful
5.0 out of 5 stars A very useful book Mar 28 2012
By B. Chang - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
I found the book very useful in discussing the business side of the iOS app development. For instance, various pricing considerations are discussed in depth. I would not hesitate to recommend this book to any iOs developers who need to learn the business side of the iOS app development.
0 of 1 people found the following review helpful
5.0 out of 5 stars Excellent book May 10 2012
By Andre L M de Jesus - Published on Amazon.com
Format:Kindle Edition|Amazon Verified Purchase
I've just finished this book and as promised it gives me a great deal of information about the business involved on planning, development, marketing and support of an app on Apple's App Store. It's a well written piece that goes deep as possible on the matter.

Since the author is a developer, each chapter shares information, experiences and useful tips about almost all phases of app development.

In my opinion, there's only one fault in this book: a chapter discussing submission/approval procedures on App Store.

If you want to understand what you have to do to transform your idea into an app that can make this way on the iDevices everywhere, this is the first book you must read.

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