- Hardcover: 160 pages
- Publisher: Wiley; Revised edition (Jan 1 1974)
- Language: English
- ISBN-10: 0471289280
- ISBN-13: 978-0471289289
- Product Dimensions: 31.4 x 2.3 x 30.2 cm
- Shipping Weight: 1.7 Kg
- Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
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Amazon Bestsellers Rank:
#155,824 in Books (See Top 100 in Books)
- #60 in Books > Arts & Photography > Instructional & How-To > Using Colour
- #88 in Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Graphic Arts
- See Complete Table of Contents
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Product Details |
Product Description
Book Description
In this book, the world's foremost color theorist examines two different approaches to understanding the art of color. Subjective feelings and objective color principles are described in detail and clarified by color reproductions.
From the Inside Flap
What would the world be without color? A dull, joyless melange of shapes without vital meaning. "Color is life, for a world without color seems dead. As a flame produces light, light produces color. As intonation lends color to the spoken word, color lends spiritually realized sound to form." - Johannes Itten. Over the years numerous color theories have been published: Goethe's theory of color is as famous as Ostwald's color cirlce. Adolf Holzel exercised an important influence on modern art with his theory of color. Now with his ART OF COLOR Johannes Itten makes a contribution. Using Holzel's theory as a springboard, Itten has expanded and developed it along his own original lines. Although never published before, the Itten theory already underlies progressive art education all over the world. In this book Itten examines two different approaches to understanding the art of color. Subjective feelings and objective color principles are the two poles which are described in detail and clarified with numerous color reproductions. The key to this knowledge lies in the color circle and the seven color contrasts which are found on pages 35-109. The problems of visual, emotional and symbolic color effects are carefully explored with numerous color illustrations. The systematic color exercises are followed by outstanding reproductions of paintings by the great masters - 28 large size, four-color plates - which offer insight into all the epochs of Western painting from the early Middle Ages to Klee and Picasso. With each reproduction is one of Professor Itten's famous analyses which proves how conscious awareness and use of color contrast has been an important means of expression. In the chapter, THEORY OF COLOR EXPRESSION (page 130), the psychic and emotional values expressed by color are examined and explained. This gives an extraordinary approach to the understanding of expressionistic painting. Another important chapter, COMPOSITION (page 144), contains the goal of the whole theory of color for the creative artist. It also represents the crowning point of the book for the viewer of art. According to Itten composition implies brining two or more colors together in such a way that they harmonize to give an expression unambiguous and full of character. When preparing the first printing of THE ART OF COLOR in 1960, author and publisher were faced with the problem of finding the most favorable method of producing the difficult color reproductions. It could only be done by producing the various color plates by entirely different printing processes, which had to be done by several printers, and then tipping them into the book.
When a reprinting was planned in 1973, it had by then become possible to make use of the advanced technical developments in offset printing, and the entire book was produced by this printing process. Altogether great care was taken to preserve the excellence of the original edition, Contents and order of pages were retained, some of the illustrations were enlarged and veracity was improved as far as the existing material allowed. Our aim for this new printing was to once again make available in its best form Johannes Itten's color course, while at the same time strictly adhering to his principles of presentation.
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Most helpful customer reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars
A philosophical, religious view of color,
By Chris Matthews (New York) - See all my reviews
This review is from: The Art of Color: The Subjective Experience and Objective Rationale of Color (Hardcover)
What fascinates me so much about Itten's classic book is its deeply philosophical, even quasi-religious approach to color. Itten was as much interested in the spirituality of color as in developing a theory of color. Another great aspect of the book is the numerous master paintings beautifully reproduced and intertwined with his own theories and color diagrams. You get paintings by Rembrandt, Renoir, Monet, El Greco, Seurat, and so many others. Itten is always contrasting the objective and the subjective aspects of art and color, and it makes for a fascinating reading experience. Itten has a mature perspective on these painters and their relation to color. Its only flaw is that Itten's is only one perspective. I wish there were more authors who could write and analyze art at this level, and who weren't afraid to be spiritual in their assessments. With so many dramatic advancements in technology, we tend to forget very quickly where we were. Just a decade or so ago, this book was literally too difficult and too expensive to produce. We are lucky to live in an age in which a book of such profound beauty is even available. Overall, it's a must for any fine library.
5.0 out of 5 stars
amazing!,
By
This review is from: The Art of Color: The Subjective Experience and Objective Rationale of Color (Hardcover)
This book might be expensive, but what do you expect for such genius. I love this book, and would recommend it to anyone into color theroy. Itten is a color genius, and this book proves it.
5.0 out of 5 stars
Itten is a true master,
By Shahr Yar (Walnut Creek, CA United States) - See all my reviews
This review is from: The Art of Color: The Subjective Experience and Objective Rationale of Color (Hardcover)
I'd studied physiology and neuroscience, later switching careers from a medical path to that of a designer. I've dived into many sources for my self-education/training. Itten is the grand-master of color; no other book I've read compares to those of Itten. His teachings have enlightened me in ways that I'm amazed by, touching on scientific, psychological, behavioral, and the most personal aspects of color as a study and an experience. It's changed the way I look at my environment, and it's changing the way I use color in my work as a designer.I'm so impressed with the value this book has had to me, that I bought Itten's book on Form and Design, even though I didn't necessarily feel lacking on those aspects of design. It's rather because of the likelihood in the quality and richenss of knowledge I'll gain, as I did from this book.
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