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Product Description
From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Inside This Book
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First Sentence
GIST (GREAT IDEAS FOR STARTING THINGS) use a top-ten list format for all my speeches, and I would love to begin this book with a top-ten list of the most important things an entrepreneur must accomplish. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
GIST (GREAT IDEAS FOR STARTING THINGS) use a top-ten list format for all my speeches, and I would love to begin this book with a top-ten list of the most important things an entrepreneur must accomplish. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
3 of 5 people found the following review helpful
2.0 out of 5 stars
The Loss of the Toss,
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This review is from: The Art Of The Start (Hardcover)
Wasn't sure about this book but read the first few pages in the store and it made big promises so I gave it a try.How to start "anything" is extremely misleading. It's how to start a business but more over it is more focused on "How to promote Guy's venture capital company by trying loosely to tie it to a subject that I know people will buy". It starts out ok with basic foundation for a start up but quickly jumps to information much more suited for larger and mature businesses. If you must get it, wait for it to be on sale. Wish I could get my money back on this one. Does not deliever.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Terrific book aimed mainly at the technical entrepreneur,
By
This review is from: The Art Of The Start (Hardcover)
Realistic, thoughful, practical advice for those starting a new business. Very easy to ready and great for those who like a book that provides useful lists that can be immediately taken and applied in the real world . We've changed our business approach because of advice in the book.One of my favourites. Well worth the purchase.
5.0 out of 5 stars
Simple, comprehensive, motivating,
By
This review is from: The Art Of The Start (Hardcover)
This one will tell you why it is so much better to actually start something than think about the starting :)
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