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The Art of Planned Giving: Understanding Donors and the Culture of Giving
 
 

The Art of Planned Giving: Understanding Donors and the Culture of Giving [Paperback]

Douglas E. White

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Book Description

"A unique book with a unique approach, this is destined to become a classic." --Charitable Gift Planning News

In this deeply humane and informative book, Douglas White deftly weaves together personal insight and level-headed advice in a probing look at the human side of planned giving. He helps you understand, develop, and use the interpersonal skills that are an essential part of every successful planned giving officer's art.

White provides practical answers to such crucial questions as: How do I successfully approach a prospect for a planned gift? What are the steps to building a prospect's trust and instilling a sense of mission? How can I tell if I'm being too aggressive--or not aggressive enough? How do I handle a donor's lawyer and other advisors who don't support the gift?

Tracing the entire process of acquiring a planned gift from the first phone call to managing the gift's assets, White offers many helpful pointers on how to deal with donors, their families, and their professional advisors, as well as executive directors and board members within your organization. He also helps you translate technical knowledge into planned gifts that are better for both donors and charities.

The first book to take you beyond the mere mechanics and into the very soul of planned giving, The Art of Planned Giving is an important working resource for planned giving officers, fund-raising professionals and consultants, as well as nonprofit executives and board members.

From the Publisher

Based on the author's expertise and interviews with planned giving officers, this book provides an inside look at the human side of this important segment of fund-raising and charitable giving. Traces the process of acquiring a planned gift; examines the psychological and professional challenges involved; and explains the culture within which a planned giving program functions. Includes practical advice on dealing with donors and their professional advisors and suggests effective approaches to becoming a successful planned giving officer. --This text refers to an out of print or unavailable edition of this title.

Inside This Book (Learn More)
First Sentence
Not everyone has a donor who seems to emerge from nowhere to make a major commitment to a charity. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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