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The Asian Grocery Store Demystified
 
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The Asian Grocery Store Demystified [Paperback]

Linda Bladholm , Jonathan Eismann
4.6 out of 5 stars  See all reviews (16 customer reviews)

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Though many Americans are eager to cook Asian dishes at home, the thought of navigating an Asian grocery store is a different story. For a non-Asian it can be bewildering territory full of pungent aromas, packages with labels in Chinese, Japanese, Thai, Korean or Vietnamese and odd-looking specimens you don't know whether to eat or to plant. At last there is a book that takes you by the hand and gives a clear and fascinating tour of these markets. It couldn't have a better title, The Asian Grocery Store Demystified. The author, Linda Bladholm, begins by describing the layout of an Asian grocery store in her neighborhood in Miami. As she explains, there is indeed an order to these markets. "Asian markets are generally stocked according to the principles of balance, " she writes. "Hot, spicy, chili sauces and curry pastes are all in one place; salty items are together in one row, and bitter, sour or sweet things are in other sections." That explanation changed my entire perspective, making these markets seem more manageable and interesting. Ms. Bladholm not only sorts out the cultural context of an Asian grocery store, but also does it in such a way that makes you hungry to return. -- Book Description

Book Description

A food lover's guide to all the best ingredients.

Do you want to prepare an Asian meal as delectable as those in restaurants? Are you too intimidated by the exotic ingredients to try? And what's inside those mysterious bottles, bags, and boxes in your local Asian grocery store anyway?

This handy Take it With You guide provides the answers. Author Linda Bladholm, who has lived, worked, cooked, and dined in locales as diverse as Singapore, Malaysia, Indonesia, Thailand, Japan, Hong Kong, China, Korea, Laos, and Vietnam, takes you on a tour of a typical Asian grocery store and expertly describes what you'll find.

Make Your Next Shopping Trip a Successful and Fascinating Journey.

Peppered with over 400 illustrations, plus stories about the ingredients used in every major Asian cuisine, this guidebook identifies and tells you how to use the vast array of meats, fruits, vegetables, noodles, tofu, rice, and delicacies. A bonus section of the author's favorite recipes will help you create savory, authentic dishes that will impress everyone-- and it will open a window onto the remarkable civilizations of the Orient.

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Customer Reviews

16 Reviews
5 star:
 (12)
4 star:
 (2)
3 star:
 (1)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.6 out of 5 stars (16 customer reviews)
 
 
 
 
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5.0 out of 5 stars Excellent Guide, July 14 2004
By 
Emily S. Drew "emturtle" (Pittsburgh, PA) - See all my reviews
(REAL NAME)   
This review is from: The Asian Grocery Store Demystified (Paperback)
I love interesting ingredients and am fortunate to live near an ethnic grocery. This book helps me figure out what new and interesting dishes I can make with what is available to me. The set up is easy to understand, divided into foods most people should be familiar with, saving the "exotic" ingredients for last. I recommend this book, and if the other ethnic grocer books are anything like this one, I recommend them too.
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2.0 out of 5 stars Serves a purpose, but not the best, Mar 26 2002
By 
glbb (Charlotte, NC USA) - See all my reviews
This review is from: The Asian Grocery Store Demystified (Paperback)
Unfortunately I was not as enraptured with this book as most of the other reviewers. I don't feel it would be terribly useful for a beginning Asian cook.
I also found some inaccurate or less familiar descriptions; for instance many recipes call for "thick soy," which in this book is called "dark soy, or superior soy" but a novice wouldn't know those distinctions.
Additionally the book only gives one or maybe two names for the same thing; if you're cooking something from another culture confusion may reign! For instance in this book belacan (spelled blacan in most other Asian cookbooks I own), which is a common Asian ingredient, is the only word used for dried shrimp paste -- it's also known as trasi (Indonesia), kapi (Thailand) and mam tom (Vietnam). In the grocery store I have bought a wonderful paste that is packaged only under the name "trasi." Using this book, who would know?
Among its weaknesses I find the dearth a pictures a detriment. Many shoppers (like me) are quite visual and look for colors or bottle shapes. It would be more helpful to have photos of some ingredients; for instance showing the difference between bean thread noodles and rice sticks, or what a jackfruit looks like.
I found the index difficult to use. Something might be referenced in the text but not found in the index. Drives me nuts.
However, there are some strengths to this book. It's a convenient size to bring to the store and gives a nice overview. It's also helpful for the novice to have brand recommendations, but I can safesly say, having shopped for ingredients in Minnesota and California (and in Australia), that not all the same brands are imported to everywhere and that what she recommends may not be in your market.
If you really want to get serious about Asian ingredients I suggest you check out three books: "Chinese Cooking, Step by Step techniques" by Yan Kit Martin (Random House). This book has photos and Chinese characters for many different ingredients. You can easily take it to the market. Charmaine Solomon's "The Complete Asian Cookbook" (Lansdowne) has a good glossary of ingredients in the back of the cookbook, but it's a big book to heft around (I think the new edition is paperback though). Lastly, if you can find it, "Charmaine Solomon's Encyclopedia of Asian Food" (William Heinemann Australia) is well worth seeking out. It's the best of the bunch. Loads of ingredients listed alphabetically, pictures, a great index, some good recipes -- this weighty book has it all. Worth lugging to the market if you need help.
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4.0 out of 5 stars Answers to many of your questions about Asian markets., Dec 1 2000
By 
Soggyinseattle (Seattle, WA United States) - See all my reviews
This review is from: The Asian Grocery Store Demystified (Paperback)
I have been regularly venturing into various Asian markets for many years, and although in doing so I have gained some knowledge of the basics of Asian cooking, there is still a vast amount I didn't know until I bought this book. The Asian Grocery Store Demystified finally answers many of the questions I've had for years, but was hesitant to ask the store owner. The book is based on the author's frequent visits to a Chinese grocery store, therefore other Asian cultures get a light treatment. However, by itself Chinese cooking is vast and varied, and it would probably be impossible for any one book to cover the full range of food items to be found, so I give her credit for covering what she did, including various other Asian foods. There are no photos, and I feel that the more uninitiated cook of Asian cuisine will be at a bit of a loss without them, but the author does a good job of describing much of what you will often find, and the random drawings help. The book includes descriptions of the basic cooking utensils, cooking techniques, a brief glossary, and a smattering of recipes from different Asian cultures. I particularly appreciate the author's encouragement of the reader to try food items that the stranger to Asian cuisines might otherwise wrinkle his or her nose to.
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