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The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money Hardcover – Jan 3 2012


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Product Details

  • Hardcover: 240 pages
  • Publisher: Portfolio Hardcover (Jan. 3 2012)
  • Language: English
  • ISBN-10: 1591844649
  • ISBN-13: 978-1591844648
  • Product Dimensions: 21.1 x 14.2 x 2.3 cm
  • Shipping Weight: 318 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #13,524 in Books (See Top 100 in Books)


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2 of 2 people found the following review helpful By Marcin on Nov. 21 2012
Format: Hardcover
I had the pleasure to see Carl on his tour in Toronto. Behaviour is the most important factor in trading. Even though, buy low sell high seems simple enough, yet majority of us let our emotions take over which lead to bad decision making.

Carl brings very simple approach to explain how human behavior works and steps to correct it, in addition he provides excellent drawings that summarizes the message(s). I refer to them before my trade or when I`m starting to go off track.
I think it`s a must read before you start trading / investing on your own or with a qualified investor, Carl gives you a guideline what to look for in an advisor.

After reading his books, since July untill about now (December) I haven`t lost any of my capital and my gains outperform the market and most advisors.
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By Julie on May 16 2014
Format: Hardcover Verified Purchase
It was a very informative and clear read, I would definitely recommend this book to any of my friends, whether they need beginner or advanced financial advice!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 143 reviews
38 of 45 people found the following review helpful
Original Thinking in Personal Finance Jan. 3 2012
By Chuck Rylant - Published on Amazon.com
Format: Hardcover Verified Purchase
I've been in the financial planning business for a quite some time and read just about everything in the industry, and The Behavior Gap is truly original thinking. Most of the books in the field are advice driven whereas this book is more about challenging your thinking about money. This forces you to think about challenging questions about how you deal with your finances.

This is a good book for both the consumer and the financial planner. I think a lot of financial advisors tend to get caught up in the nuances of financial planning such as getting a higher interest rate or saving the maximum amount on taxes, but it is really behavior that challenges most people with their money.

People usually know what to do with their money, but they don't always do it. This book addresses those topics and is an important contribution to both the public and the financial planning community.

In full disclosure, I received an advance copy, but I did not know the author prior to reading the book. I highly recommend it.
9 of 10 people found the following review helpful
Great advice...but repetitive Oct. 28 2012
By jplusw79 - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I ordered a copy of the Kindle version and listened to it on my way to and from work. I must say, I really enjoyed listening to the first 3-4 chapters, but after that, although the author had different stories and comments, it seemed that his advice became somewhat repetitive. There's only so many ways to tell someone not to lean to heavily on their feelings and not follow the herd...

Also, while I did not expect to receive actual financial advice (where to put money, how much, etc), I felt that the author could have used more examples of what he typically recommends to his clients in specific areas (not just, "move out of stocks" or "invest in bonds") for those of us who are new to the process of saving.

Overall, a good book for the thought concepts that one can appreciate when it comes to finances.
5 of 5 people found the following review helpful
Why we keep buying high and selling low... May 28 2013
By Joseph J. Serwach - Published on Amazon.com
Format: Hardcover
Carl Richards shows how and why investors keep buying high and selling low when they need to buy low and sell high. The problem? We keep chasing the latest "hot tips" rather than sticking to the basics. Richards notes: 1. Experiences and relationships matter more than objects - yet we keep chasing after the latest "shiny toy" rather than investing in what matters most. 2. Ever try doing ANYTHING when you're anxious? Whether you're trying to use a golf club or investing, don't try it when you're filled with anxiety or, chances are, you'll screw it up big time. Calm is always better.3. Researchers have found that whatever we continually think about can actually change the structure of our brain and those thoughts turn into habits. 4. Gain some perspective: if you look at any given year, you could have lost 40 percent or gained 60 percent but if you look over a 20 year period, the worst average annual performance was a 3 percent gain while the best was a 15 percent gain and over 30 years those numbers average out even more. Ive met Jim Cramer and like him: Carl Richards is called the anti-Cramer and I like him too. The difference? Cramer looks at the shorter and Richards looks at the long term...
4 of 4 people found the following review helpful
Solid advice, "lite" presentation May 7 2012
By Robert - Published on Amazon.com
Format: Hardcover
This is an excellent book for helping casual and novice investors become aware of the psychological issues that negatively affect investment performance.

The book is written breezily, almost humorously, yet clearly. I did find it to be rather repetetive, but perhaps that helps make the advice sink in.

However, mass and individual investor psychology has been a hot research topic in recent years, and deservedly so. I would have preferred to see more discussion of recent learning and a bit more detail.

4.5 stars for inexperienced investors
3 stars for those who are already somewhat familiar with the issues.
2 of 2 people found the following review helpful
A MUST READ June 28 2013
By ARTHUR M. COHEN - Published on Amazon.com
Format: Hardcover
I am a financial advisor and I am going to send this book to all of my clients. If investors read and use these ideas they will improve their
investment results. I think it is a must read for the investor and also think advisors will learn how to explain financial decision thinking
to their clients. It's the best book of this type since Once up on Wall Street.

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