I really enjoyed this beautiful, outstanding book by Cristian Campos, "The Big Book of Bags, Tags, and Labels." The book itself is voluminous and offers page-after-page (360+) of various actual company marketing tools. I loved spending detailed time perusing and appreciatively soaking in all the hang tags, merchandise bags and labels... and the design work that go into creating them.
It's an ideal tool-book for anyone (who works with clients to vendors) to design, create and print their marketing needs. For start-ups, this is an incredible tool for bringing all facets to the think-tank about how to proceed--- with how best to market. I found the book to be comforting, soothing and lively all at the same time. If you love this field, you will be so happy to know that a book with this magnitude of clean-detail exists. What an excellent compendium for graphic designers, marketing and advertising professionals who need a versatile "encyclopedia" to help their clients find a mutual starting point, to learn the trade's inclusive jargon, lexicon and specialty lingo and its many steps of process on through to fruition.
This is a book that is versatile and beautiful enough that you will want it as a reference tool in either your personal collection or your company library. Sometimes, just putting this book into a client's hands helps them track definitively not only where they want to go with their vision, but how they want to get there. Invaluable, indeed.