From the Back Cover
Bag, tag, and label design is critical in the world of marketing and sales, yet can be challenging to execute successfully. The Big Book of Bags, Tags and Labels is a unique visual collection featuring work from top companies around the globe. It offers hundreds of ideas, pages of inspiration, and loads of professional advice from designers on styles ranging from classic to modern, sophisticated to conceptual, with a consistent focus on name recognition and branding.
About the Author
Cristian Campos is an editor and journalist who specializes in design, comics, illustration, and music. Former editor-in-chief of H magazine, he regularly contributes to publications, such as Rolling Stone and Man. He is the author of more than ten books, including Plastic and Product Design Now.