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The Book of Probes [Hardcover]

Marshall McLuhan , David Carson
2.7 out of 5 stars  See all reviews (6 customer reviews)
List Price: CDN$ 40.69
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Book Description

Nov 1 2003
Until now, no book has explored the full expanse of Marshall McLuhan's thinking. Here we have assembled alongside his most prescient aphorisms excerpts from the full range of his astounding life's work. One revolutionary book distills the wisdom and wit of the man who explained to us the "the medium is the message" and that we are "now living in a global village", that "privacy invasion is now our most important knowledge industry" and that "obsolescence is the moment of superabundance".

Cover to cover, Anthology is not only one hundred percent McLuhan's own words, these are McLuhan's finest words. McLuhan called these bold perceptions probes and today they gleam like gems embedded everywhere in his life's output - in his books, in more than 200 speeches, in his classes (especially the Monday Night Seminars), and most of all in the nearly 700 shorter writings that he published between 1945 and 1980. In recent years, his son Eric McLuhan and William Kuhns have combed through all these sources to compile and edit what has become Anthology - The Book of Probes.

The collection is so fresh that most probes will be new to even the most avid readers of McLuhan, and opens a new portal to McLuhan's mind, one that promises to change the ways in which we recognize and interpret McLuhan in the future. Readers will marvel at how the consistency, the clarity of concept, and the abundant wealth of observations, some made twenty or thirty years apart, dovetail to form a whole.

Art Director and Designer David Carson presents McLuhan's images with new insight, and has built a work of art that is reminiscent of those lasting works permanently commissioned and interpreted by new generations.


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Customer Reviews

2.7 out of 5 stars
2.7 out of 5 stars
Most helpful customer reviews
1 of 1 people found the following review helpful
1.0 out of 5 stars Carson Schmarson April 17 2004
Format:Hardcover
Don't send anything to David Carson that you need back, he likes to "lose" things.
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1 of 1 people found the following review helpful
1.0 out of 5 stars who really designed this book Mar 18 2004
By A Customer
Format:Hardcover
The design in this book is great and was obviously not really designed by David Carson at ALL.
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3.0 out of 5 stars Keep Probing for McLuhan April 24 2004
Format:Hardcover
Reading the advance hype for this book got me very excited. At last! I can understand Marshall McLuhan! Don't get me wrong. It's not that I haven't encountered MM before, but understanding him eluded me. I had hoped for more deluxe versions of the Quentin Fiore collaborations: War and Peace in the Global Village and The Medium is the Massage. But instead of timely, interesting photos, David Carson resorts to typography to frame pithy little McLuhan epigrams. Like those other two books, you at least get your shots of MM one line at a time, and some of the lines are very memorable indeed. Yes, I'm convinced Marshall McLuhan was a prophet (small "P" or maybe big "p"), and that everything he said has already happened. We live in a global village full of hot and cool media; the medium is the message. How obvious it all seems. Reading this book is ancient history. It's already happened. I just wish I could understand it better. Don't bother with the DaVinci code. Crack the McLuhan code and we will all know what's going on. This book reinvents "coffee table books"--it's an 8 inch square two inches thick--so it goes well on little coffee tables from Ikea. I see why they didn't use photos--Corbis owns them all, unlike the public domain galleries in the two earlier books cited (which dazzlingly show more than they tell). Someone new to McLuhan, finding Probes on the tiny coffee table, would probably drink it in, like someone quaffing a particularly good drink. But having finished the tumbler, they'd likely wander off to find the hostess and a refill, asking where she learned her mixology. Those reading, or rather encountering, Probes will also be left inquiring about McLuhan, and probing for more understanding.
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