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Product Description
From Publishers Weekly
Female entrepreneurs start businesses at twice the rate of their male counterparts , and in this book they will find a practical compendium of everything there is to know about launching and sustaining a small business. Mears and Bacon emphasize building an individualized business plan and developing a firm foundation by establishing clear goals, frankly evaluating your skills and refining answers to the Big Questions: what are you really selling? Who is your target audience? How should you best package your business's public image? The authors cover the fundamentals of crafting a mission statement, developing branding, handling finances and legal issues, hiring good employees and expanding your business with admirable clarity, bolstered by success stories, helpful exercises and sample budgets. Women with dreams of owning their own businesses and looking for a place to start will find much to aid them—and much to enjoy—in this thoughtful guide. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Book Description
Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business venturesat twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience? In The Boss of You, Emira Mears and Lauren Bacon, founders of Raised Eyebrow Web Studios Inc. and co-editors of the well-known webzine Soapboxgirls, set out to answer this question. As intelligent entrepreneurs and straightforward writers, Emira and Lauren offer insight into beginningand sustainingsmall businesses from the female perspective. Peppered with stories from women who have been there, from cautionary tales to success stories, The Boss of You provides readers with real advice and career options that will allow them to live their values and achieve their own version of work-life balance. Whether you are an established professional or an entrepreneurial newbie, The Boss of You is the definitive guidebook for starting, maintaining, and enjoying your own business. "
Inside This Book
(Learn More)
First Sentence
SO: YOU WANT TO BE THE BOSS of you, right? Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
SO: YOU WANT TO BE THE BOSS of you, right? Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
2.0 out of 5 stars
Boss of You,
By Shirley in Scarborough "shirl" (Toronto Ontario CA) - See all my reviews
This review is from: The Boss Of You: Everything a Woman Needs to Know to Start, Run, and Maintain Her Own Business (Paperback)
Having owned my own company now for three years I thought this book would give me some more insights but more importantly I thought it would be as whitty as 'The Skinny Bitch' books. However it was not. It is dry and factual but I believe still important as one of the few books for women starting their own business. A good book to read on the subway, go train or over lunch hours.
5.0 out of 5 stars
A must read!!!,
By
This review is from: The Boss Of You: Everything a Woman Needs to Know to Start, Run, and Maintain Her Own Business (Paperback)
This book is a must read for any woman even considering starting her own business, regardless of the industry or type of business. It is both humourous and wise at the same time, using easy-to-understand language with a very personal touch, such that the reader is drawn into and can relate to the variety of excellent examples used. The authors take a positive yet realistic approach to giving you the straight goods on what you need to do to start (and succeed at) your own business!
5.0 out of 5 stars
Great advice and an interesting read,
By Claire Karmen (Vancouver, Canada) - See all my reviews
This review is from: The Boss Of You: Everything a Woman Needs to Know to Start, Run, and Maintain Her Own Business (Paperback)
This book is awesome. It was such an enjoyable read. Not only is it filled with great business advice, but the personal stories peppered throughout are really interesting and inspiring. The other thing I really liked about the book was that it's not filled with business jargon, it's very conversational and takes away all of the intimidation with starting a new business. After reading this book I feel like I have all of the tools to get going with my own venture. I'm inspired by Lauren & Emira's success - their positivity is infectious.
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