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The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand [Paperback]

Peter Montoya , Tim Vandehey

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Book Description

June 30 2005
Want to make money with less work? Create a Personal Brand that tells customers how you're different from your competition and build your relationships with them daily.

The Brand Called You is the ultimate resource for building your Personal Brand, one that sells you, not your product or company. With action plans, insight and case studies, The Brand Called You is your guidebook to getting the best customers, growing your business, and making more money.

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Product Details

  • Paperback: 278 pages
  • Publisher: Personal Branding Pr; 2 Reprint edition (June 30 2005)
  • Language: English
  • ISBN-10: 0967450667
  • ISBN-13: 978-0967450667
  • Product Dimensions: 23 x 15 x 2.5 cm
  • Shipping Weight: 449 g
  • Amazon Bestsellers Rank: #711,170 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars  9 reviews
4 of 5 people found the following review helpful
5.0 out of 5 stars Es la base para cualquiera interesado en Personal Branding Oct. 29 2006
By Urano Gonzalez Tellez - Published on Amazon.com
Verified Purchase
Yo he leido bastante material acerca de marketing para empresarios y para micro empresas, y ahora que leo este libro entiendo el por qué de las diversas recomendaciones que otros autores hacen. Yo creo que este libro es absolutamente necesario, para cualquier micro empresario o profesionista.

I had read a lot about marketing for professionals and micro business, and now I can understand the why of the other author's recommendations. I think this book is a necessity for professionals and micro entrepreneurs.
1 of 1 people found the following review helpful
4.0 out of 5 stars Personal Branding info is timeless, though marketing methods dated Jan. 27 2011
By Thea Wood - Published on Amazon.com
Verified Purchase
I enjoyed this book and love when author's use case studies to prove points. It gives great ideas. The info on personal branding and how to develop yours as a theory is timeless, but there was also a lot of information regarding how to market yourself that was dated. Perhaps there's a new edition that talks about how Facebook and other social media are best used, but mine only went so far as to how to set up a web site. Blogs aren't even on the map.

It's a great start to building your personal brand, and I've already incorporated some of it into my online bio and blog. As an image consultant, this is definitely the best marketing strategy for connecting with my clientele.

If anyone has other great ideas or success stories on personal branding, I'd love to hear them! [...]. You can email me or post on my blog!

1 of 1 people found the following review helpful
5.0 out of 5 stars the brand called YOU Nov. 8 2010
By Dani M - Published on Amazon.com
Verified Purchase
It's a good book and teaches you how to integrated the new way of advertising/marketing/selling along with the old ways before the computer age and the new generation mind set. The information is a plus to know nand this book could be read by anyone. Easy to read and to understand.
5.0 out of 5 stars The Brand Called ME Oct. 23 2007
By Paula Crandall - Published on Amazon.com
This book is chock full of great ideas that are completely applicable for anyone who is willing to take some time and effort. It's an easy read and an easy follow. As I read through each chapter, I got more excited about the possibilities not only for me, but for others that I know. I will be recommending this book to everyone I know who is any kind of entrepreneur. My brain is cooking with opportunities and ideas. My husband is a realtor and I will definitely be giving him the book to read next. Of course, not everyone can use every idea, but overall, most of these ideas can be put into practice with just a little imagination and initiative. I particularly enjoyed the Case Studies at the end of each chapter giving real life examples of how to utilize what is discussed in that chapter.
4.0 out of 5 stars Sell Yourself to Others May 23 2009
By D. Sun - Published on Amazon.com
Verified Purchase
Branding yourself and marketing your talents is among a more recent trend of career development and it makes sense. You want to build your own self image into one of professionalism, leadership, effectiveness, efficiency, and other positive adverbs and this book offers several insightful tips on this process.

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