3 of 4 people found the following review helpful
5.0 out of 5 stars
Es la base para cualquiera interesado en Personal Branding, Oct 29 2006
By Urano Gonzalez Tellez "¿Quién Eres? ¿A donde ... - Published on Amazon.com
This review is from: The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand (Paperback)
Yo he leido bastante material acerca de marketing para empresarios y para micro empresas, y ahora que leo este libro entiendo el por qué de las diversas recomendaciones que otros autores hacen. Yo creo que este libro es absolutamente necesario, para cualquier micro empresario o profesionista.
I had read a lot about marketing for professionals and micro business, and now I can understand the why of the other author's recommendations. I think this book is a necessity for professionals and micro entrepreneurs.
4.0 out of 5 stars
Personal Branding info is timeless, though marketing methods dated, Jan 27 2011
By Thea Wood - Published on Amazon.com
This review is from: The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand (Paperback)
I enjoyed this book and love when author's use case studies to prove points. It gives great ideas. The info on personal branding and how to develop yours as a theory is timeless, but there was also a lot of information regarding how to market yourself that was dated. Perhaps there's a new edition that talks about how Facebook and other social media are best used, but mine only went so far as to how to set up a web site. Blogs aren't even on the map.
It's a great start to building your personal brand, and I've already incorporated some of it into my online bio and blog. As an image consultant, this is definitely the best marketing strategy for connecting with my clientele.
If anyone has other great ideas or success stories on personal branding, I'd love to hear them! [...]. You can email me or post on my blog!
Thanks,
Thea
5.0 out of 5 stars
the brand called YOU, Nov 8 2010
By Danielle Mitwasi "Dani" - Published on Amazon.com
This review is from: The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand (Paperback)
It's a good book and teaches you how to integrated the new way of advertising/marketing/selling along with the old ways before the computer age and the new generation mind set. The information is a plus to know nand this book could be read by anyone. Easy to read and to understand.