The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an "Employee" into a Brand That Shouts Distinction, Commitment, and Passion! Hardcover – Sep 21 1999
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If Dilbert and Tom Peters ever attended the same party, they'd probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters's upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You50 is Peters's manifesto for today's knowledge workers. It joins his Reinventing Work series, which includes The Projects50 and The Professional Service Firm50.
In The Brand You50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ percent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His
About the Author
Tom Peters continues to be in constant demand for lectures and seminars. In addition to researching and writing his books, he travels more widely than ever to monitor and observe the business environment worldwide. The founder of the Tom Peters Group in Palo Alto, California, he lives mostly on American Airlines, or with his family on a farm in Vermont or an island off the Massachusetts coast.See all Product Description
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Top Customer Reviews
Which brings us to Mr. Peters. If you're looking for some interesting and useful advice on how to market yourself and your career, this book is quite good. Peters does drive me up the wall a bit with his relentlessly energetic and optimistic tone, but he does give good advice. I don't think Tom takes into account how resistant some workplaces are to people who behave like he tells us to, and his irritating call to make everything you work on a "WOW" project makes me wonder if he knows what it's like to man the front-line trenches of corporate America. But again, what he writes is worth reading.
What I find fault with is the how Peters says it. He can't write a sentence without words in ALL CAPITALS and italics (which, alas, I can't show you in an Amazon review). And, of course, Peters loves exclamation points!!!! In fact the logo of his company is an exclamation point!!! He uses enough exclamation points that there is NO WAY to tell what is just ROUTINE INFORMATION and what is VERY, VERY IMPORTANT. See how INCREDIBLY IRRITATION this is??!!! Read "The Brand You 50" and you find all sorts of good info, but you'll have to hack through an ENTIRE BOOK that is written LIKE THIS!!!!!!!
I must thank Tom's by encouraging me to join Toastmaster as stated in this book! I have joined Toastmaster for 9 months and have found my most wonderful club in the World! For those of you eager to improve your communication, leadership and public speaking skills, Toastmaster is the best playground to start with! And it has many chapters in many parts of the world!
In this book brand you 50, it challeges you to become a brand you of your self, coupled with lots of Tom's useful advice! It is one of the best self-help and business books i have ever read. You won't feel boring. He also challenged you to read others experts' book, which I had bought then, and had benefitted form them tremendously.
But, it's a pity that Tom's never fulfill his promises in his books by rolling out other 50-series book, for e.g "identity and design 50" , "women 50-". But I had heard from his website that he is going to publish his new book in 2003! I would absolutely buy his upcoming book!
So, my advice is, buy this book, it is GEM!
Central to Brand You 50 is Peter's belief that the workplace is shifting and that "The White Collar Revolution is finally on. . . I believe that 90+ percent of White Collar Jobs will disappear or be reconfigured beyond recognition. Within the next 10 to 15 years." But, "The new, brain-based economy is really the Old Economy. It asks us-Davy Crockett style-to live by our wits. To improvise."
Presented like notes to one of Peters' motivational speeches, Brand You invites us to think differently about our business and suggests we can reduce our potential obsolescence by creating value through unifying and "branding" our services while keeping work fun. Brand You 50 offers much to consider.
From the Brand You 50 List:
- "You are your 'big ideas.'"
- "Work with what you've got!...(And make it special!)"
- "Invest in yourself. A Formal Renewal Investment Plan, (R.I.P.) is a must!"
- "Commit yourself wholeheartedly to . . . the project life."
A worthy read. Lots of great ideas, though a bit bombastic in presentation.
Most recent customer reviews
Professor Peters is/was a Harvard professor of business who concentrated on researching and teaching competitiveness. I liked his serious books and text books. Read morePublished on April 16 2004 by Mehetabelle
I just got this as part of my daily readers. One tip a day keeps the creditors away.Published on Feb. 10 2004 by Amazon Customer
In a tour-de-force performance, Tom Peters walks the reader through his method for doing workworth paying for...banishing mediocrity from your life. Read morePublished on Nov. 18 2001 by Marcos Polanco
This is from a real reader, not some book distribution company looking to promote sales. I bought this book a year into a non-productive and demoralizing career change... Read morePublished on July 2 2001
What sells? What makes things work? what gets things done? what thinks of new ways to tackle problems? What gets you out of bed in the morning? What drives you to work? Read morePublished on March 3 2001 by Martyn Richard Jones
Tom Peters strikes again, with this segment of his trilogy on the changing nature of work. This is required reading for anyone who wants to know why there is no security in the... Read morePublished on Feb. 28 2001 by Rolf Dobelli
A small colorful book...lots of red boldface and different size fonts...which cynics will cheerfully dismiss as mere "sizzle. Read morePublished on Nov. 25 2000
It is thought provoking and an interesting read. Tom Peters has an abrupt rock-n-roll style that tells you what he means in a minimum of words. Read morePublished on Oct. 24 2000 by A. Petrotchenkov
This is a typical Tom Peters work, precise and written in a simple style. It opens your eyes to the dichotomy of the modern white collar careers wherein increased opportunities... Read morePublished on Sept. 27 2000 by Kalyan C. Bandari
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