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Product Description
From Amazon
If Dilbert and Tom Peters ever attended the same party, they'd probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters's upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You50 is Peters's manifesto for today's knowledge workers. It joins his Reinventing Work series, which includes The Projects50 and The Professional Service Firm50.
In The Brand You50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ percent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His
Book Description
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."
Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.
A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.
But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.
I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.
Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You.
In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.
See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.
Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.
A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.
But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.
I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.
Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You.
In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.
See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.
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Most helpful customer reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars
Good advice from the branding guru but be cautious...,
By
This review is from: The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an "Employee" into a Brand That Shouts Distinction, Commitment, and Passion! (Hardcover)
There is no doubt that Tom Peters is a branding genious. And there is no question that "personal" branding is a critical element of professional success. But newcomers to this process are cautioned to take it just a bit slower. What it all boils down to is understanding who you are, what you have to offer, and how to target your audience. So before you take a giant leap into the CEO's office, or towards the front covers of "Time" and "Newsweek" - or even the company newsletter - keep in mind that you never, ever get a second chance to make a first impression. The image you present is the one you will have to live with, and live up to! Step ONE is to do an honest self-assessment of who you are, what you have to say - and how comfortable you are with the concept of self-promotion. Women, especially, show far too much humility about their talents and skills. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! But how we tell our story is critical. Self-promotion isn't bragging. It is a valuable business tool that career women must add to their strategies for success - but do it right from the start and jump in with both eyes wide open! (from Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU")
2.0 out of 5 stars
Rah Rah, not How-to,
By Mehetabelle "mehetabelle" (Silicon Valley United States) - See all my reviews
This review is from: The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an "Employee" into a Brand That Shouts Distinction, Commitment, and Passion! (Hardcover)
Professor Peters is/was a Harvard professor of business who concentrated on researching and teaching competitiveness. I liked his serious books and text books. He's a really high energy speaker and has a quite lucrative business in coaching. Therefore, I should not be surprised that this little book is full of gimicky fonts, colors, buzz words... and is closely associated to the sales-oriented web site of the same name. Maybe there's good content there, but the presentation screams: motivational, not content-rich. And that's what I think the book is good for.
5.0 out of 5 stars
daily snippets,
By
This review is from: The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an "Employee" into a Brand That Shouts Distinction, Commitment, and Passion! (Hardcover)
I just got this as part of my daily readers. One tip a day keeps the creditors away.
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