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If Dilbert and Tom Peters ever attended the same party, they'd probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters's upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You50 is Peters's manifesto for today's knowledge workers. It joins his Reinventing Work series, which includes The Projects50 and The Professional Service Firm50.
In The Brand You50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ percent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His
Tom Peters continues to be in constant demand for lectures and seminars. In addition to researching and writing his books, he travels more widely than ever to monitor and observe the business environment worldwide. The founder of the Tom Peters Group in Palo Alto, California, he lives mostly on American Airlines, or with his family on a farm in Vermont or an island off the Massachusetts coast.See all Product Description
Professor Peters is/was a Harvard professor of business who concentrated on researching and teaching competitiveness. I liked his serious books and text books. Read morePublished on April 16 2004 by Mehetabelle
I just got this as part of my daily readers. One tip a day keeps the creditors away.Published on Feb. 10 2004 by Amazon Customer
In a tour-de-force performance, Tom Peters walks the reader through his method for doing workworth paying for...banishing mediocrity from your life. Read morePublished on Nov. 18 2001 by Marcos Polanco
This is from a real reader, not some book distribution company looking to promote sales. I bought this book a year into a non-productive and demoralizing career change... Read morePublished on July 2 2001
What sells? What makes things work? what gets things done? what thinks of new ways to tackle problems? What gets you out of bed in the morning? What drives you to work? Read morePublished on March 3 2001 by Martyn Richard Jones
Tom Peters strikes again, with this segment of his trilogy on the changing nature of work. This is required reading for anyone who wants to know why there is no security in the... Read morePublished on Feb. 28 2001 by Rolf Dobelli
A small colorful book...lots of red boldface and different size fonts...which cynics will cheerfully dismiss as mere "sizzle. Read morePublished on Nov. 25 2000
It is thought provoking and an interesting read. Tom Peters has an abrupt rock-n-roll style that tells you what he means in a minimum of words. Read morePublished on Oct. 24 2000 by A. Petrotchenkov
This is a typical Tom Peters work, precise and written in a simple style. It opens your eyes to the dichotomy of the modern white collar careers wherein increased opportunities... Read morePublished on Sept. 27 2000 by Kalyan C. Bandari