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The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an "Employee" into a Brand That Shouts Distinction, Commitment, and Passion! Hardcover – Sep 21 1999


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Product Details

  • Hardcover: 224 pages
  • Publisher: Knopf; 1 edition (Sept. 21 1999)
  • Language: English
  • ISBN-10: 0375407723
  • ISBN-13: 978-0375407727
  • Product Dimensions: 11.1 x 2.1 x 17.9 cm
  • Shipping Weight: 272 g
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (44 customer reviews)
  • Amazon Bestsellers Rank: #209,839 in Books (See Top 100 in Books)
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Product Description

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If Dilbert and Tom Peters ever attended the same party, they'd probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters's upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You50 is Peters's manifesto for today's knowledge workers. It joins his Reinventing Work series, which includes The Projects50 and The Professional Service Firm50.

In The Brand You50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ percent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His list-filled prescriptions cover everything; for example, "You are Your Rolodex I: BRAND YOU IS A TEAM" (no. 22), "Consider your 'product line'" (no. 25), "Work on your Optimism" (no. 35), "Sell. SELL. SELL!!!" (no. 47). While the book is overwhelming at times--its hyperactive typography pretty much shouts at you--any baby boomer thinking about his or her career will find much to consider. --Harry C. Edwards

About the Author

Tom Peters continues to be in constant demand for lectures and seminars. In addition to researching and writing his books, he travels more widely than ever to monitor and observe the business environment  worldwide. The founder of the Tom Peters Group in Palo Alto, California, he lives mostly on American Airlines, or with his family on a farm in Vermont or an island off the Massachusetts coast.

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Customer Reviews

4.5 out of 5 stars

Most helpful customer reviews

1 of 1 people found the following review helpful By Marion E. Gold on Aug. 6 2003
Format: Hardcover
There is no doubt that Tom Peters is a branding genious. And there is no question that "personal" branding is a critical element of professional success. But newcomers to this process are cautioned to take it just a bit slower. What it all boils down to is understanding who you are, what you have to offer, and how to target your audience. So before you take a giant leap into the CEO's office, or towards the front covers of "Time" and "Newsweek" - or even the company newsletter - keep in mind that you never, ever get a second chance to make a first impression. The image you present is the one you will have to live with, and live up to! Step ONE is to do an honest self-assessment of who you are, what you have to say - and how comfortable you are with the concept of self-promotion. Women, especially, show far too much humility about their talents and skills. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! But how we tell our story is critical. Self-promotion isn't bragging. It is a valuable business tool that career women must add to their strategies for success - but do it right from the start and jump in with both eyes wide open! (from Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU")
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1 of 1 people found the following review helpful By Gene Bromberg on Aug. 26 2000
Format: Hardcover
I remember an anecdote about a young writer who sent a manuscript to a famous author asking for criticism and advice (I forget who the famous author was. Faulkner?). The author graciously sent back a long, detailed reply which contained a nugget that I remember to this day. The author said, "You should be more judicious in your use of exclaimation points. A writer only gets to use three of them in his career." Meaning, of course, that if you overemphasize every other sentence, how to you get the reader to understand the importance of something that really needs the emphasis? If you have to use italics and caps and exclamation points to get your point across, you're choosing the wrong words.
Which brings us to Mr. Peters. If you're looking for some interesting and useful advice on how to market yourself and your career, this book is quite good. Peters does drive me up the wall a bit with his relentlessly energetic and optimistic tone, but he does give good advice. I don't think Tom takes into account how resistant some workplaces are to people who behave like he tells us to, and his irritating call to make everything you work on a "WOW" project makes me wonder if he knows what it's like to man the front-line trenches of corporate America. But again, what he writes is worth reading.
What I find fault with is the how Peters says it. He can't write a sentence without words in ALL CAPITALS and italics (which, alas, I can't show you in an Amazon review). And, of course, Peters loves exclamation points!!!! In fact the logo of his company is an exclamation point!!! He uses enough exclamation points that there is NO WAY to tell what is just ROUTINE INFORMATION and what is VERY, VERY IMPORTANT. See how INCREDIBLY IRRITATION this is??!!! Read "The Brand You 50" and you find all sorts of good info, but you'll have to hack through an ENTIRE BOOK that is written LIKE THIS!!!!!!!
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Format: Hardcover
Since I first read Tom's business bestseller "In search of excellence " about 9 years ago. I have become Tom's great fan. I have read " the pursuit of WOW", "Liberation management" "Tom peters seminar", "project 50", "circle of innovation", Professional firm 50". Tom's book is WOW to me. Always making my adrenaline flowing, and changing my perspective, and challege to go for higher standard!!
I must thank Tom's by encouraging me to join Toastmaster as stated in this book! I have joined Toastmaster for 9 months and have found my most wonderful club in the World! For those of you eager to improve your communication, leadership and public speaking skills, Toastmaster is the best playground to start with! And it has many chapters in many parts of the world!
In this book brand you 50, it challeges you to become a brand you of your self, coupled with lots of Tom's useful advice! It is one of the best self-help and business books i have ever read. You won't feel boring. He also challenged you to read others experts' book, which I had bought then, and had benefitted form them tremendously.
But, it's a pity that Tom's never fulfill his promises in his books by rolling out other 50-series book, for e.g "identity and design 50" , "women 50-". But I had heard from his website that he is going to publish his new book in 2003! I would absolutely buy his upcoming book!
So, my advice is, buy this book, it is GEM!
...
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Format: Hardcover
Brand You 50 is the third in a series of books authored by management guru, Tom Peters. The series, dubbed "Reinventing Work," is based on the concept of presenting a list of 50 ideas around an essential business theme --- in the case of Brand You--- Peters suggests "branding yourself" is the solution to the "White Collar Revolution." The basic premise is simple: apply the ideas for developing a product brand to yourself -"brand you." A personal brand is developed by: building trust, providing value and offering a service/product that is relevant and distinctive.

Central to Brand You 50 is Peter's belief that the workplace is shifting and that "The White Collar Revolution is finally on. . . I believe that 90+ percent of White Collar Jobs will disappear or be reconfigured beyond recognition. Within the next 10 to 15 years." But, "The new, brain-based economy is really the Old Economy. It asks us-Davy Crockett style-to live by our wits. To improvise."
Presented like notes to one of Peters' motivational speeches, Brand You invites us to think differently about our business and suggests we can reduce our potential obsolescence by creating value through unifying and "branding" our services while keeping work fun. Brand You 50 offers much to consider.
From the Brand You 50 List:
- "You are your 'big ideas.'"
- "Work with what you've got!...(And make it special!)"
- "Invest in yourself. A Formal Renewal Investment Plan, (R.I.P.) is a must!"
- "Commit yourself wholeheartedly to . . . the project life."
A worthy read. Lots of great ideas, though a bit bombastic in presentation.
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