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The Business of Bliss: How To Profit From Doing What You Love [Hardcover]

Victoria Magazine
4.5 out of 5 stars  See all reviews (16 customer reviews)

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Book Description

Dec 31 2001
Featured on the Oprah Winfrey Show. “This book is certainly blissful to look at...inspirational. It is full of lush, soft-focus photographs of women running businesses.”—The Wall Street Journal. “Entrepreneurs who daydream about converting a hobby into a career should consult The Business of Bliss.”—USA Today.

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Product Description


"Entrepreneurs who daydream about converting a hobby into a career should consult The Business of Bliss: How to Profit From Doing What You Love. Bliss is by Janet Allon and the editors of Victoria magazine... Most of the 74 businesses profiled have appeared in the magazine. This is a pretty book filled with fetching photos of handmade vintage dresses, jewelry, flower arrangements, pillows and sweets -- so much so, it looks more like a compilation of impressionist art than a book about business owners. Don't turn to Bliss for the nitty-gritty on start-ups. But. . .it's an inexpensive way to get a glimpse into the entrepreneurial life without suffering any of the drawbacks." -- Christine Sparta, USA Today

From the Inside Flap

If you thought it was impossible to make money doing what you love, think again. Hundreds of thousands of women do succeed, and you can too. More than any other publication in America, Victoria magazine has celebrated women who have turned their dreams into profitable businesses. In this inspiring new book, their stories come alive to encourage you to achieve your own business of bliss:

--Fashion editor Cornelia Powell left stressful corporate life to open a vintage bridal shop.

--Homemaker Patti Upton built Aromatique, now a 500-person company, inspired by a product she created "just for fun."

--Rachel Ashwell founded Shabby Chic, a chain of interior design shops, and has written several bestselling books.

--Sisters Mickey Kelly and Susan Kelly Panian, tired of retail life, turned their home-furnishings store into a flourishing mail-order business.

--Elizabeth Terry nurtured her passion for food into a thriving restaurant, Elizabeth on 37th in Savannah.

Behind every successful woman is a tale of self-reliance, persistence, and the joy of following one's heart. Author Janet Allon, a New York Times reporter, distills the essence of the entrepreneur and explains the secrets of:

--choosing your niche in the marketplace

--working with family and friends

--creating a place that reflects your style

--finding the courage to take risks

--turning mistakes to your advantage

In an extensive resource section, listings of the most useful publications, websites, and professional associations guide you toward your goal. Whether you want to be a hatmaker or a shoemaker, a potter or a pastry chef, you'll find the way in The business of Bliss.

Introduced in 1987 and enjoyed by four million readers every month, Victoria magazine devotes its articles to fashion, home, and cooking. It has also featured more than 2000 women who have turned their passions into full-time professions.

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Customer Reviews

Most helpful customer reviews
1 of 1 people found the following review helpful
The Business of Bliss is a beautifully done book featuring many inspirational chapters of how more than 30 women have turned their passions into successful businesses. Beautiful photographs and a very thorough listing of resources with address information for all the businesses featured. It definitely inspired me to follow my dreams!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Inspiring - allows you to "dare-to-dream" April 29 2002
The women/businesses featured in this book were, each in their own way, an inspiration to 'believe in yourself and your abilities' -- the way each of these women did. The old saying is definitely true -- you'll never succeed if you never try! These women tried -- and, with hard work, some set-backs, and plenty of determination -- they each turned their dreams into realities. I would classify this as a "feel-good" book ... although specific 'how-to' details aren't necessarily included (there are some hints/ideas), your imagination and own creativity are sparked as you read through the pages -- sparked in such a way that you can see yourself starting down the path of following your own dreams.
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1 of 1 people found the following review helpful
3.0 out of 5 stars Inspirational but not Informative Jan. 14 2002
I bought this book for the very reason that I was hoping to find the basics on how to start a business. This book, though well photographed and artistically designed, did not have the business 101 I was looking for to help me get started. There was not enough text either for me to absorb the business processes of each woman featured.
If you want a book that is pure inspiration, then this book satisfies one's yearning to venture into having a business of your own. If you want a more technical or business basics book as to how to get started, then this book is not for you.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Attaining Your Dreams Dec 28 2001
"The Business of Bliss" inspires you to dig inside and decide what you would truly like to do with your life. The wonderful-to-hold book with its glossy pages and beautiful full page photos gives account after account of women who have succeeded in making a living from their dreams. The business of my dreams turns out to be writing - which I can say after spending a couple of weeks reading, rereading and walking around with this book, I have successfully embarked on my new chosen path. If you find yourself in need of a change, and desire to live out your dreams, buy this book. It's an investment with many happy returns.
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1 of 1 people found the following review helpful
5.0 out of 5 stars I truly loved this book July 9 2001
By A Customer
I bought this book about a year ago and just thought I would flip through it for inspiration . . .boy, was I wrong. I've read and loaned out this book some many times it's worn on the edges. As a closet wannabe business owner, I love the great stories of women who followed their hearts and found their dreams. It's a must for any woman wanting a business of her own.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Truly Inspirational. Nov. 10 2000
Full of beautiful photos and examples of female entrepreneurs who followed their dreams; this book could be just the catalyst for someone in a rut to change their life.
Particularly refreshing is that this is not by any means a "how to get rich book", but it is full of success stories, some greater than others. Just look at the juxtaposition of Rachel Ashwell of Shabby Chic alongside Beth Siqueland-Gresch owner of a floral design shop. Ashwell started her business by repainting garage sale finds and is now a millionairess, and Gresch does a modest business and her words are, "This kind of business will never make me wealthy. It's more about finding a way to do what you love, and making a sustainable income doing it."
Not a business plan, not a how-to book, but full of ispiration from women who listened to their hearts, and made it work.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Loved This Book Oct. 8 2000
By A Customer
I think this book did just what it set out to do-inspire and entertain with wonderful stories and pictures. While I agree with the reviewer who said that it is "all style-no substance", I didn't have the impression that it was going to be a substantive guide to starting and running a business, so I didn't consider this a fault. For anyone dreaming about turning a passionate hobby into a way to make a living, this book goes miles in helping to creat a sense of "I can do it".
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great Inspiration Even for Practical People :) July 26 2000
By tashina
It's true there isn't a lot of info in this book on the nuts and bolts of running a business; however, that's not what this book is about. Filled with many photos of beautiful craft-y shops and products, it instead helps provide real-life stories from people who were successful in making money doing what they love even though most of them knew little about running a business when they started. After buying this book a year or more ago, I started my own craft business and it was profitable the very first month! Now I can work with no bosses telling me what to do and even have my husband at home working with me now (which I love). I was just rereading the book tonight and still love it just as much as I did the first time I read it. It's a keeper.
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