Featured on the Oprah Winfrey Show. “This book is certainly blissful to look at...inspirational. It is full of lush, soft-focus photographs of women running businesses.”—The Wall Street Journal. “Entrepreneurs who daydream about converting a hobby into a career should consult The Business of Bliss.”—USA Today.
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"Entrepreneurs who daydream about converting a hobby into a career should consult The Business of Bliss: How to Profit From Doing What You Love. Bliss is by Janet Allon and the editors of Victoria magazine... Most of the 74 businesses profiled have appeared in the magazine. This is a pretty book filled with fetching photos of handmade vintage dresses, jewelry, flower arrangements, pillows and sweets -- so much so, it looks more like a compilation of impressionist art than a book about business owners. Don't turn to Bliss for the nitty-gritty on start-ups. But. . .it's an inexpensive way to get a glimpse into the entrepreneurial life without suffering any of the drawbacks." -- Christine Sparta, USA Today
From the Inside Flap
If you thought it was impossible to make money doing what you love, think again. Hundreds of thousands of women do succeed, and you can too. More than any other publication in America, Victoria magazine has celebrated women who have turned their dreams into profitable businesses. In this inspiring new book, their stories come alive to encourage you to achieve your own business of bliss:
--Fashion editor Cornelia Powell left stressful corporate life to open a vintage bridal shop.
--Homemaker Patti Upton built Aromatique, now a 500-person company, inspired by a product she created "just for fun."
--Rachel Ashwell founded Shabby Chic, a chain of interior design shops, and has written several bestselling books.
--Sisters Mickey Kelly and Susan Kelly Panian, tired of retail life, turned their home-furnishings store into a flourishing mail-order business.
--Elizabeth Terry nurtured her passion for food into a thriving restaurant, Elizabeth on 37th in Savannah.
Behind every successful woman is a tale of self-reliance, persistence, and the joy of following one's heart. Author Janet Allon, a New York Times reporter, distills the essence of the entrepreneur and explains the secrets of:
--choosing your niche in the marketplace
--working with family and friends
--creating a place that reflects your style
--finding the courage to take risks
--turning mistakes to your advantage
In an extensive resource section, listings of the most useful publications, websites, and professional associations guide you toward your goal. Whether you want to be a hatmaker or a shoemaker, a potter or a pastry chef, you'll find the way in The business of Bliss.
Introduced in 1987 and enjoyed by four million readers every month, Victoria magazine devotes its articles to fashion, home, and cooking. It has also featured more than 2000 women who have turned their passions into full-time professions.
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Customer Reviews
Most helpful customer reviews
1 of 1 people found the following review helpful
By Sheri Smith
Format:Hardcover
The Business of Bliss is a beautifully done book featuring many inspirational chapters of how more than 30 women have turned their passions into successful businesses. Beautiful photographs and a very thorough listing of resources with address information for all the businesses featured. It definitely inspired me to follow my dreams!
1 of 1 people found the following review helpful
Format:Hardcover
The women/businesses featured in this book were, each in their own way, an inspiration to 'believe in yourself and your abilities' -- the way each of these women did. The old saying is definitely true -- you'll never succeed if you never try! These women tried -- and, with hard work, some set-backs, and plenty of determination -- they each turned their dreams into realities. I would classify this as a "feel-good" book ... although specific 'how-to' details aren't necessarily included (there are some hints/ideas), your imagination and own creativity are sparked as you read through the pages -- sparked in such a way that you can see yourself starting down the path of following your own dreams.
1 of 1 people found the following review helpful
Format:Hardcover
I bought this book for the very reason that I was hoping to find the basics on how to start a business. This book, though well photographed and artistically designed, did not have the business 101 I was looking for to help me get started. There was not enough text either for me to absorb the business processes of each woman featured.
If you want a book that is pure inspiration, then this book satisfies one's yearning to venture into having a business of your own. If you want a more technical or business basics book as to how to get started, then this book is not for you.
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4.7 out of 5 stars
Most recent customer reviews
5.0 out of 5 stars
Attaining Your Dreams
"The Business of Bliss" inspires you to dig inside and decide what you would truly like to do with your life. Read more
Published on Dec 28 2001 by Tama J. Westman
5.0 out of 5 stars
I truly loved this book
I bought this book about a year ago and just thought I would flip through it for inspiration . . .boy, was I wrong. Read more
Published on July 9 2001
5.0 out of 5 stars
Truly Inspirational.
Full of beautiful photos and examples of female entrepreneurs who followed their dreams; this book could be just the catalyst for someone in a rut to change their life. Read more
Published on Nov 10 2000 by Nicole Flowers
5.0 out of 5 stars
Loved This Book
I think this book did just what it set out to do-inspire and entertain with wonderful stories and pictures. Read more
Published on Oct 8 2000
5.0 out of 5 stars
Great Inspiration Even for Practical People :)
It's true there isn't a lot of info in this book on the nuts and bolts of running a business; however, that's not what this book is about. Read more
Published on July 26 2000 by tashina
2.0 out of 5 stars
All Style, No Substance
A pretty picture book, with very little in the way of actual business advice. Pleasant for perusing, but if you're looking for an actual "how to" book, look elsewhere.
Published on April 28 2000
5.0 out of 5 stars
That "Little Idea" Could Be A Lucrative Business Venture
The Business of Bliss: How To Profit From Doing What You Love by the Editors of Victoria Magazine; Text by Janet Allon. Read more
Published on April 19 2000 by LaDonna D. Vick
5.0 out of 5 stars
Nothing like it
This is a book not like any other I've read. It's gorgeous, and a pleasure to hold. It's thick, glossy pages are filled with beautiful and insipirational photographs of women,... Read more
Published on Oct 4 1999
3.0 out of 5 stars
A good book for inspiration or business ideas.
The Business of Bliss is a pleasant read with more than 60 stories of businesses created from a desire to use one's creative talents. Read more
Published on Oct 1 1999
5.0 out of 5 stars
It's as full of bliss as its name.
I was so delighted to read The Business of Bliss . It has all the beauty and flair of Victoria magazine's photography with something more permanent and timeless in hardcover. Read more
Published on Sep 9 1999 by Sariah Moon
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