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The Business of Bliss: How To Profit From Doing What You Love [Hardcover]

Victoria Magazine
4.5 out of 5 stars  See all reviews (16 customer reviews)

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Book Description

Dec 31 2001
Featured on the Oprah Winfrey Show. “This book is certainly blissful to look at...inspirational. It is full of lush, soft-focus photographs of women running businesses.”—The Wall Street Journal. “Entrepreneurs who daydream about converting a hobby into a career should consult The Business of Bliss.”—USA Today.

Product Details

Product Description


"Entrepreneurs who daydream about converting a hobby into a career should consult The Business of Bliss: How to Profit From Doing What You Love. Bliss is by Janet Allon and the editors of Victoria magazine... Most of the 74 businesses profiled have appeared in the magazine. This is a pretty book filled with fetching photos of handmade vintage dresses, jewelry, flower arrangements, pillows and sweets -- so much so, it looks more like a compilation of impressionist art than a book about business owners. Don't turn to Bliss for the nitty-gritty on start-ups. But. . .it's an inexpensive way to get a glimpse into the entrepreneurial life without suffering any of the drawbacks." -- Christine Sparta, USA Today

From the Inside Flap

If you thought it was impossible to make money doing what you love, think again. Hundreds of thousands of women do succeed, and you can too. More than any other publication in America, Victoria magazine has celebrated women who have turned their dreams into profitable businesses. In this inspiring new book, their stories come alive to encourage you to achieve your own business of bliss:

--Fashion editor Cornelia Powell left stressful corporate life to open a vintage bridal shop.

--Homemaker Patti Upton built Aromatique, now a 500-person company, inspired by a product she created "just for fun."

--Rachel Ashwell founded Shabby Chic, a chain of interior design shops, and has written several bestselling books.

--Sisters Mickey Kelly and Susan Kelly Panian, tired of retail life, turned their home-furnishings store into a flourishing mail-order business.

--Elizabeth Terry nurtured her passion for food into a thriving restaurant, Elizabeth on 37th in Savannah.

Behind every successful woman is a tale of self-reliance, persistence, and the joy of following one's heart. Author Janet Allon, a New York Times reporter, distills the essence of the entrepreneur and explains the secrets of:

--choosing your niche in the marketplace

--working with family and friends

--creating a place that reflects your style

--finding the courage to take risks

--turning mistakes to your advantage

In an extensive resource section, listings of the most useful publications, websites, and professional associations guide you toward your goal. Whether you want to be a hatmaker or a shoemaker, a potter or a pastry chef, you'll find the way in The business of Bliss.

Introduced in 1987 and enjoyed by four million readers every month, Victoria magazine devotes its articles to fashion, home, and cooking. It has also featured more than 2000 women who have turned their passions into full-time professions.

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Customer Reviews

Most helpful customer reviews
1 of 1 people found the following review helpful
3.0 out of 5 stars A good book for inspiration or business ideas. Oct. 1 1999
By A Customer
The Business of Bliss is a pleasant read with more than 60 stories of businesses created from a desire to use one's creative talents. Buttons, pastries, and country inns are all shared with the same enthusiasm. This book is absolutely full of good ideas if you would like to start a business but need some creative suggestions. The business owners share their experiences honestly and tell both the good and the bad. Mixed in with the feel-good stories are bits and pieces of business advice. Although the advice is valid, it's not extensive, and is generally over-simplified. The authors attempt to cover the area of promotion in 24 sentences. The book's primary thrust is the stories of those who have succeeded making a business from their creative talents. They share a number of wonderful stories that do a find job of making the reader feel good as well as providing motivation. If you need inspiration or ideas on what sort of creative business to start, this book is a very good resource. It's a fast read in an easy-to-follow format mixed with many beautiful photographs. If you're looking for a real "how to run a business" book, there are better choices in our library.
(c)1999, VentureConsult.com
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1 of 1 people found the following review helpful
5.0 out of 5 stars Truly Inspirational. Nov. 10 2000
Full of beautiful photos and examples of female entrepreneurs who followed their dreams; this book could be just the catalyst for someone in a rut to change their life.
Particularly refreshing is that this is not by any means a "how to get rich book", but it is full of success stories, some greater than others. Just look at the juxtaposition of Rachel Ashwell of Shabby Chic alongside Beth Siqueland-Gresch owner of a floral design shop. Ashwell started her business by repainting garage sale finds and is now a millionairess, and Gresch does a modest business and her words are, "This kind of business will never make me wealthy. It's more about finding a way to do what you love, and making a sustainable income doing it."
Not a business plan, not a how-to book, but full of ispiration from women who listened to their hearts, and made it work.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great Inspiration Even for Practical People :) July 26 2000
By tashina
It's true there isn't a lot of info in this book on the nuts and bolts of running a business; however, that's not what this book is about. Filled with many photos of beautiful craft-y shops and products, it instead helps provide real-life stories from people who were successful in making money doing what they love even though most of them knew little about running a business when they started. After buying this book a year or more ago, I started my own craft business and it was profitable the very first month! Now I can work with no bosses telling me what to do and even have my husband at home working with me now (which I love). I was just rereading the book tonight and still love it just as much as I did the first time I read it. It's a keeper.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Inspiring - allows you to "dare-to-dream" April 29 2002
The women/businesses featured in this book were, each in their own way, an inspiration to 'believe in yourself and your abilities' -- the way each of these women did. The old saying is definitely true -- you'll never succeed if you never try! These women tried -- and, with hard work, some set-backs, and plenty of determination -- they each turned their dreams into realities. I would classify this as a "feel-good" book ... although specific 'how-to' details aren't necessarily included (there are some hints/ideas), your imagination and own creativity are sparked as you read through the pages -- sparked in such a way that you can see yourself starting down the path of following your own dreams.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Attaining Your Dreams Dec 28 2001
"The Business of Bliss" inspires you to dig inside and decide what you would truly like to do with your life. The wonderful-to-hold book with its glossy pages and beautiful full page photos gives account after account of women who have succeeded in making a living from their dreams. The business of my dreams turns out to be writing - which I can say after spending a couple of weeks reading, rereading and walking around with this book, I have successfully embarked on my new chosen path. If you find yourself in need of a change, and desire to live out your dreams, buy this book. It's an investment with many happy returns.
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1 of 1 people found the following review helpful
The Business of Bliss: How To Profit From Doing What You Love by the Editors of Victoria Magazine; Text by Janet Allon. This is a delightful book depicting the ways in which several women decided to start their own business. Its full of pretty pictures and gives you a relaxed feeling while getting a peep into the lives of women who are profiting from doing what they love. Its very inspirational in nature and proves that "little idea" in your head could be a very lucrative and enterprising venture. Take a chance and start your business today and pick up this book while your at it.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Nothing like it Oct. 4 1999
By A Customer
This is a book not like any other I've read. It's gorgeous, and a pleasure to hold. It's thick, glossy pages are filled with beautiful and insipirational photographs of women, their products and businesses.
The tales of real life women entrepreneurs who have founded their businesses out of their passions, from antique shops to restaurants and many others, were refreshing and insiprational. The book is also lightly peppered with helpful information on starting your own 'business of bliss'. But turn to this book for stories that will inspire you - not a 'how-to' manual. A delightful read!
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