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Product Description
Review
"The framework used for thinking abou the mass media industry is excellent. And... the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples." -- Jane Downing "... a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which defly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader. The Business of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines." -- The Bookwatch
--This text refers to an out of print or unavailable edition of this title.
Book Description
The Second Edition of The Business of Media: Corporate Media and the Public Interest provides students with the critical, yet careful, analysis of the rapidly changing media industry that they need in order to get behind the headlines and understand our increasingly media-saturated society. Authors David Croteau and William Hoynes examine the possible influence media changes are having on society-paying particular attention to the tension between the media industry’s insatiable quest for profits and a democratic society’s need for a media system that serves the public interest. The Second Edition has been revised and updated to include analysis of the media business in the early years of the 21st century!
Inside This Book
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First Sentence
This book is an introduction to the business of media. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt
This book is an introduction to the business of media. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt
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Most helpful customer reviews
5.0 out of 5 stars
In largely jargon-free and accessible terms,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: The Business of Media: Corporate Media and the Public Interest (Paperback)
The expert collaboration of David Croteau (Associate Professor in the Department of Sociology and Anthropology, Virginia Commonwealth University, Richard, Virginia) and William Hoynes (Associate Professor and Chair of Sociology at Vasser College, Poughkeepsie, New York), The Business Of Media: Corporate Media And The Public Interest is a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which deftly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader, The Business Of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.8 out of 5 stars (4 customer reviews) 5 of 5 people found the following review helpful
5.0 out of 5 stars
In largely jargon-free and accessible terms,
By Midwest Book Review - Published on Amazon.com
This review is from: The Business of Media: Corporate Media and the Public Interest (Paperback)
The expert collaboration of David Croteau (Associate Professor in the Department of Sociology and Anthropology, Virginia Commonwealth University, Richard, Virginia) and William Hoynes (Associate Professor and Chair of Sociology at Vasser College, Poughkeepsie, New York), The Business Of Media: Corporate Media And The Public Interest is a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which deftly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader, The Business Of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines.
1 of 1 people found the following review helpful
5.0 out of 5 stars
incredibly knowledgeable,
By Divine "JM" - Published on Amazon.com
This review is from: The Business of Media: Corporate Media and the Public Interest (Paperback)
The uniqueness of this book written by Croteau and Hoynes is above all that they introduce two approaches in understanding the characteristics of modern mass media and the correlations between the media and the social forces including public opinion, commercial, political and cultural conditions. Based on the two different categories - Market and Public sphere - it helps better understand the significant role and effectiveness of media that generate not only the public opinion, but also its influences on the mainstream in politics, business, education, culture and society. These two authors provide profoundly useful and informative resources to grasp the key points of media's role and power in society based on two distinctive perspectives introduced in this book. The main concept of this book is basically about understanding the media and economies in market and public theory and how these two spheres differ from each other in terms of circulation of information and commercial activities. The authors categorize two different approaches in order to effectively analyze the media system and each of these ideas is very well organized and clearly explained along with suitable and apparent examples provided which demonstrate the importance and different evaluation in each concept. Additionally, thanks to the great job that the authors showed in this book, the contents in each chapter are really uncomplicated and even interesting to understand without any confusion. I definitely recommend this book to people who have interest in media especially considered from business and economic views.
4.0 out of 5 stars
Great read for students and all interested in media and the media industry.,
By C. Mendez "grad student" - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: The Business of Media: Corporate Media and the Public Interest (Paperback)
I purchased this text as part of my required reading for a graduate course. The text is clear, concise,and provides real world examples of how the media indsutry has changed and continues to change. I'm almost mid way through the semester and I find that this book provides a clear analysis of both the media indsutry from an economic standpoint and with the social and theoretical material. I'm not going to sell this book back.
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