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Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks-and-mortar business model, losing billions in shareholder value. They were "netflixed."
Business models just don't last as long as they used to. Historically, CEOs have managed a single business model over their entire careers. Today, all organizations must be capable of designing, prototyping, and experimenting with new business models. The Business Model Innovation Factory provides leaders with the survival skills to create a pipeline of new business models in the face of disruptive markets and competition.
Business model innovation is a team sport. It requires all of us to build stronger collaboration muscle and to become more comfortable with and much better at connecting across silos, disciplines, and sectors. The Business Model Innovation Factory provides innovators with a set of fifteen actionable principles to guide business model innovation efforts, including:
Realize that you are catalyzing something bigger than yourself
Build purposeful and flexible networks
Make systems-level thinking—and action—sexy
Be creative and engaged in designing the core models that drive businesses, institutions, industries, and cultures
Passion rules—exceed your own expectations and take risks with confidence
Be an inspiration accelerator and inspire many toward the end game: transformation
Innovators need to experiment and embrace the art of discovery. Innovation requires that you get off the whiteboard and into the real world. There, you'll discover how to design for this user-centered world. Don't get netflixed. Make your organization a business model innovator and stay competitive in today's turbulent world.
Praise for The Business Model Innovation Factory
"To be competitive and stay competitive in today's business environment, you have to be fast on your feet. Saul Kaplan knows how to take innovation from napkin sketch to market share, and in this book, he teaches you exactly how to create your own 'innovation factory' from scratch. But be careful: once you start working with these ideas, it might be hard to stop!"
—Daniel H. Pink, author of Drive and A Whole New Mind
"Saul Kaplan, the innovator's innovator, shows you how to transform the sense of what's possible in your field, whether you're running a company or leading a community. If you want to win big, you have to change the game. This inspiring and instructive book is a game plan for game-changers."
—William C. Taylor, Co-Founding Editor, Fast Company, and author of Practically Radical
"Saul gets below the buzzwords of innovation and provides an inspiring and actionable road map to help transform how any organization creates, delivers, and captures value. The Business Model Innovation Factory is a must-read for any leader who wants to deliver innovation in the twenty-first century."
—Tony Hsieh, author of Delivering Happiness and CEO, Zappos.com, Inc.
"New products and tweaks to your current business model are not enough in today's environment. You need a way to continuously test new ideas and markets. Creating the 'business model innovation factory' described in Saul's book is the next step for any leader who wants to stay ahead of a changing world."
—Alex Osterwalder, coauthor of Business Model Generation
"Saul Kaplan is a one-man business model innovation factory! Every established leader and budding entrepreneur needs to read this book to find the way to real market-making innovation. Buy it, read it, do it!"
—Alan M. Webber, Co-Founding Editor, Fast Company, and author of Rules of Thumb