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Business models just don't last as long as they used to.Historically, CEOs have managed a single business model over theirentire careers. Today, all organizations must be capable ofdesigning, prototyping, and experimenting with new business models.The Business Model Innovation Factory provides leaders withthe survival skills to create a pipeline of new business models inthe face of disruptive markets and competition.
Business model innovation is a team sport. It requires all of usto build stronger collaboration muscle and to become morecomfortable with and much better at connecting across silos,disciplines, and sectors. The Business Model InnovationFactory provides innovators with a set of fifteen actionableprinciples to guide business model innovation efforts,including:
Realize that you are catalyzing something bigger thanyourself
Build purposeful and flexible networks
Make systems-level thinking—and action—sexy
Be creative and engaged in designing the core models that drivebusinesses, institutions, industries, and cultures
Passion rules—exceed your own expectations and take riskswith confidence
Be an inspiration accelerator and inspire many toward the endgame: transformation
Innovators need to experiment and embrace the art of discovery.Innovation requires that you get off the whiteboard and into thereal world. There, you'll discover how to design for thisuser-centered world. Don't get netflixed. Make your organization abusiness model innovator and stay competitive in today's turbulentworld.
"To be competitive and stay competitive in today's businessenvironment, you have to be fast on your feet. Saul Kaplan knowshow to take innovation from napkin sketch to market share, and inthis book, he teaches you exactly how to create your own'innovation factory' from scratch. But be careful: once you startworking with these ideas, it might be hard to stop!"
—Daniel H. Pink, author of Drive and A WholeNew Mind
"Saul Kaplan, the innovator's innovator, shows you how totransform the sense of what's possible in your field, whetheryou're running a company or leading a community. If you want to winbig, you have to change the game. This inspiring and instructivebook is a game plan for game-changers."
—William C. Taylor, Co-Founding Editor, Fast Company,and author of Practically Radical
"Saul gets below the buzzwords of innovation and provides aninspiring and actionable road map to help transform how anyorganization creates, delivers, and captures value. The BusinessModel Innovation Factory is a must-read for any leader whowants to deliver innovation in the twenty-first century."
—Tony Hsieh, author of Delivering Happiness andCEO, Zappos.com, Inc.
"New products and tweaks to your current business model are notenough in today's environment. You need a way to continuously testnew ideas and markets. Creating the 'business model innovationfactory' described in Saul's book is the next step for any leaderwho wants to stay ahead of a changing world."
—Alex Osterwalder, coauthor of Business ModelGeneration
"Saul Kaplan is a one-man business model innovation factory!Every established leader and budding entrepreneur needs to readthis book to find the way to real market-making innovation. Buy it,read it, do it!"
—Alan M. Webber, Co-Founding Editor, Fast Company, andauthor of Rules of Thumb