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The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism [Hardcover]

Olivia Fox Cabane
4.6 out of 5 stars  See all reviews (5 customer reviews)
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Book Description

April 3 2012
What if charisma could be taught?

For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial.

What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

The Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them.


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Review

"Fox Cabane's distinct writing style...makes reading each chapter both informational and fun. Each exercise is practical and easy...If you are interested in increasing your ability to be charismatic in your unique setting or employment, this book will give you direct skills to use"
(PsychologyToday.com )

"Charisma Myth is an easy read, effectively integrating stories and research, strategies and applications, techniques and practices."
(New York Journal of Books )

"Practical and groundbreaking: Cabane combines a compelling analysis and breakdown of the key elements of charisma, with practical and easy to understand advice and exercises for developing one's own charisma. Highly recommended to anyone seeking an easily approachable and engaging guide to developing their own charismatic skills"
(Blog Business World )

"Cabane has done a masterful job of pulling together scientific findings and personal insights to present a coherent and compelling view of charisma. This book is engaging, clear, and chock-full of wisdom, practical recommendations, and uncommonly good sense."
(Stephen Kosslyn, director, Center for Study of Behavioral Sciences at Stanford )

"Cabane has done us a big favor. She's woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership-a topic that (until now) we only poorly understood."
(Robert B. Cialdini, author of Influence: Science and Practice )

About the Author

Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT, and the United Nations. As an executive coach to the leadership of Fortune 500 companies, her clients include Google, Deloitte, and Citigroup. She is a regular columnist for Forbes and has been featured in The New York Times, Bloomberg BusinessWeek, and The Wall Street Journal.

For more information about the book, please visit: www.CharismaMyth.com

For more information about Olivia Fox Cabane, please visit: www.AskOlivia.com.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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4.6 out of 5 stars
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Most helpful customer reviews
3 of 3 people found the following review helpful
By Robert Morris HALL OF FAME TOP 10 REVIEWER
Format:Hardcover
Whatever you call it (some call it a "sixth sense"), most of us realize when we are in the presence of people who are "special." They attract us and we feel comforted rather than threatened by them. It's as if we had entered a gravitation field and there is this almost electrical interaction. (Some call it "chemistry" or "instant rapport.") The best word I can think of to describe it is "magnetic." However, I cannot explain how and why it happens...but Olivia Fox Cabane can, and indeed has explained it in this book.

At the outset, I think it necessary to make a distinction between authentic and inauthentic charisma while conceding that both can be magnetic. Those who possess authentic charisma cherish mutual respect and trust. They possess emotional intelligence (e.g. empathy) as well as decency and kindness that almost glow. They radiate integrity. That is the effect that Mohandas Gandhi had on people when in his presence.

Those who exemplify what I characterize as inauthentic charisma are by nature or intent manipulative, predatory, self-serving, devious, and hypocritical. They will say or do whatever serves their purposes. They earn trust only to create opportunities. They almost sparkle when ingratiating themselves. At least early in Adolph Hitler's political career, people whose support he attempted to recruit found him "charming." Later when he began to deliver speeches to vast audiences, he was widely described as "inspiring," even "messianic."

As Olivia Fox Cabane explains, people are not born charismatic, "innately magnetic from birth." Rather, "charisma is the result of specific nonverbal behaviors, not an inherent or magical personal quality." In fact, almost anyone can master "practical, immediately applicable tools...in a methodical, systematic way, with practical exercises immediately useful in the real world." More specifically, she explains

o How to develop and enhance one's charisma with three behaviors: presence, power, and warmth
o How and why "charisma begins in the mind"
o How to counteract charisma-impairing physical discomfort
o How to handle skillfully almost any difficult situation
o How to create charismatic mental states
o How to determine which charisma style (i.e. focus, visionary, kindness, or authority) is most appropriate to one's character, the given goals to achieve, and one's current and imminent situations)
o How to make a great first impression
o How to listen with charisma
o What "emotional contagion" is and how to manage it effectively
o How to deal effectively with difficult people
o How to deliver constructive criticism
o How to make a public presentation of almost anything with charisma
o How to respond effectively to a crisis
o The defining characteristics of "the charismatic life"

Cabane assumes that the information, insights, and advice that she provides in this book - the behaviors that project presence, power, and warmth as well as an entire toolkit to master those behaviors -- will be used to serve purposes and achieve objectives that are not only legal but ethical and moral, that are life-affirming, that will help to make a positive difference in a world that so often seems hostage to negativity. This book will help authentic people to be significantly more effective in all areas of their life. Yes, the book will also help at least some inauthentic people to become more effective - at least for a while -- and perhaps one day Olivia Fox Cabane will write a book in which she explains how to recognize them, avoid them, and protect ourselves and others from them.

For now, let's all be grateful for what she shares in this book. Those who read it will increase their understanding of the art and a science of enriching our relationships with others. That is indeed an admirable goal. Helping her readers to achieve it is a precious gift., 29 Mar 2012
By Robert Morris (Dallas, Texas) - See all my reviews
(TOP 100 REVIEWER) (REAL NAME)
This review is from: The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Kindle Edition)
Whatever you call it (some call it a "sixth sense"), most of us realize when we are in the presence of people who are "special." They attract us and we feel comforted rather than threatened by them. It's as if we had entered a gravitation field and there is this almost electrical interaction. (Some call it "chemistry" or "instant rapport.") The best word I can think of to describe it is "magnetic." However, I cannot explain how and why it happens...but Olivia Fox Cabane can, and indeed has explained it in this book.

At the outset, I think it necessary to make a distinction between authentic and inauthentic charisma while conceding that both can be magnetic. Those who possess authentic charisma cherish mutual respect and trust. They possess emotional intelligence (e.g. empathy) as well as decency and kindness that almost glow. They radiate integrity. That is the effect that Mohandas Gandhi had on people when in his presence.

Those who exemplify what I characterize as inauthentic charisma are by nature or intent manipulative, predatory, self-serving, devious, and hypocritical. They will say or do whatever serves their purposes. They earn trust only to create opportunities. They almost sparkle when ingratiating themselves. At least early in Adolph Hitler's political career, people whose support he attempted to recruit found him "charming." Later when he began to deliver speeches to vast audiences, he was widely described as "inspiring," even "messianic."

As Olivia Fox Cabane explains, people are not born charismatic, "innately magnetic from birth." Rather, "charisma is the result of specific nonverbal behaviors, not an inherent or magical personal quality." In fact, almost anyone can master "practical, immediately applicable tools...in a methodical, systematic way, with practical exercises immediately useful in the real world." More specifically, she explains

o How to develop and enhance one's charisma with three behaviors: presence, power, and warmth
o How and why "charisma begins in the mind"
o How to counteract charisma-impairing physical discomfort
o How to handle skillfully almost any difficult situation
o How to create charismatic mental states
o How to determine which charisma style (i.e. focus, visionary, kindness, or authority) is most appropriate to one's character, the given goals to achieve, and one's current and imminent situations)
o How to make a great first impression
o How to listen with charisma
o What "emotional contagion" is and how to manage it effectively
o How to deal effectively with difficult people
o How to deliver constructive criticism
o How to make a public presentation of almost anything with charisma
o How to respond effectively to a crisis
o The defining characteristics of "the charismatic life"

Cabane assumes that the information, insights, and advice that she provides in this book - the behaviors that project presence, power, and warmth as well as an entire toolkit to master those behaviors -- will be used to serve purposes and achieve objectives that are not only legal but ethical and moral, that are life-affirming, that will help to make a positive difference in a world that so often seems hostage to negativity. This book will help authentic people to be significantly more effective in all areas of their life. Yes, the book will also help at least some inauthentic people to become more effective - at least for a while -- and perhaps one day Olivia Fox Cabane will write a book in which she explains how to recognize them, avoid them, and protect ourselves and others from them.

For now, let's all be grateful for what she shares in this book. Those who read it will increase their understanding of the art and a science of enriching our relationships with others. That is indeed an admirable goal. Helping her readers to achieve it is a precious gift.
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars A Wealth Of Information Nov 13 2012
By Patrick Sullivan TOP 100 REVIEWER
Format:Hardcover|Amazon Verified Purchase
This was a spontaneous purchase on my part. In fact, I later regretted putting in the order. Over the years, I have read quite few self improvement books. I figured Dale Carnegie and Napoleon Hill, had pretty much covered all the material. Well Olivia Cabane, takes the matter to an entirely new level.

Dale Carnegie`s main message was to try and listen to other people, and thereby earn their friendship. In Cabane`s book, she gives specific instructions on how to be a better listener. In fact, there are all sorts of instructions and exercises throughout the book. This book is a valuable resource, for anyone looking to improve their mind set. She also explains how and why, certain behaviours affect other people.

The main theme, is that by adopting various practices, one becomes much more of a charismatic person. This of course has a practical advantage, for business and sales people. But I might also add, anyone can benefit from Cabane`s advice.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Fantastic book for anyone in sales Nov 2 2012
By marctdi
Format:Hardcover|Amazon Verified Purchase
I ordered this book after seeing a presentation the author did at Stanford online and it is fantastic. I devoured the book and have ordered copies for both of my business partners. Excellent resource for anyone in sales and has a surprising amount of content applicable to anyone who wants to improve how they interact with people.
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
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