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4.0 out of 5 stars
Good is Dead and I'll tell you why., Dec 1 2004
After reading the book Cheese Monkeys, I needed to find meaning for the statement Good is Dead. Being a graphic design student myself and about to graduate soon, I needed to understand why this statement had an impact on me, and many students like myself. I met the author at the 2004 Miami Book Fair, and as he was signing my book (why not?) I said to him... "So why is Good Dead?" and he looked at me and smiled, and proceeded to write in my book... Chip Kidd says, why be a good designer, when you can be great? That is what it means. Why should "good" be the ultimate goal of designers... when GREAT is so much more?
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2.0 out of 5 stars
Cheese Bomb, Nov 12 2002
The Cheese Monkeys is a crack at writing a very personal manifesto using the framework of a freshman at a state art school. At his best, Kidd provokes mild enthusiasm for design and design sensabilities. Placing the story in the context of the 1950's serves to avoid him any criticism of contemporary design issues. I believe Kidd consciously did this to avoid alienating any of his contemporaries and to avoid issues of the current oversaturation of design both visually and market-wise. On one hand, it seems like a cop out; on the other, it provides him the opportunity to critique historic graphic design figures. His devices fail though when he actually has to flesh out his characters. The pacing and development over the course of the first half of the book almost makes it almost impossible to keep reading. Highly amateur, esoteric writing that lacks both wit and charm and the pretense that it is all a thoroughly designed package make the Cheese Monkeys a mediocre first novel.
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5.0 out of 5 stars
The worm forgives the plow., July 19 2004
Have you ever had a teacher so obnoxious, so hateful,and such a jerk that you will never forget him\her?, much less forgive for putting you through such hell? Now, do you remember anything from the class? If your like me, you do; now you know why that teacher was so crass. Not everyone likes the technique but darn-it it works. This book highlights an experience with such a teacher. It is told from the perspective of a student who gleens the meaning of his instructors tirades while still taking the class. Unlike me who just recently figured why a teacher would browbeat students with nearly impossible problems and unreachable expectations. This seems to be on alot of design lists, and rightfully so. Don't be fooled though, this is for anyone who was pushed to a higher level of understanding by someone who was a jerk. You are the worm, life is the plow.
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