Thank you, Gingko Press. Here finally are the roots of all that followed, the back story of every judgment or cryptic comment McLuhan ever made. Here is the restless, rash scholar as young Turk, inventing for himself a necessary intellectual history to place Thomas Nashe in his proper context- and what McLuhan quickly recognized was that this history bears continually on all cultural transformations. Here is the scholarship the academics said McLuhan lacked; rather he shows where the scholars themselves were lacking, and why he abandoned their methods in favor of Joyce, Eliot, et al, a way of living in and experiencing any present with both understanding and electric immediacy. Some of this appears in a very compressed manner in Eric McLuhan's 'The Role of Thunder in Finnegans Wake'; it is developed more slowly in this book. Here McLuhan defined the struggle between art and science as between rhetoric and dialectic. Here is Mcluhan the patristic scholar showing that conservative theology does not mean ossified or dialectical; it means having at hand all the rich tools of the tradition with which to renew the present (remember, this is during the time when de Lubac, who tread the same waters, was under censure). Here McLuhan discovered percept in a living Trivium where dialectic was balanced by rhetoric. The war is indeed in the Word. . .