The Clean Tech Revolution: Discover the Top Trends, Technologies, and Companies to Watch Paperback – Aug 28 2008
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“Should be required reading for any responsible citizen of this planet.” (Guy Kawasaki, Managing Director, Garage Technology Ventures, and Author of The Art of the Start)
“Pernick and Wilder provide a practical guide to becoming involved in America’s next great entrepreneurial frontier.” (Nancy E. Pfund, Managing Director, JPMorgan)
“If you want to understand clean tech, this book is the place to start.” (Robert Hambrecht, Managing Director, WR Hambrecht + Co)
A readable, straightforward guide to earth-friendly business strategies. (BusinessWeek.com)
“Enthusiasm for Clean Tech, which the authors define as anything that increases performance while reducing waste, has moved into..mainstream. ” (Newsweek)
“[A] clear, intelligently written roadmap to this new frontier. . . . particularly valuable to entrepreneurs, individual investors and venture capitalists.” (Pittsburgh Post-Gazette)
About the Author
Ron Pernick is cofounder and managing director of Clean Edge, a leading clean-tech research and advisory firm, is coauthor of the bookThe Clean Tech Revolution, and has co-produced the annual Clean-Tech Investor Summit. He also manages the company's stock and leadership index products and services and is a consultant for governments, corporations, and entrepreneurs. Pernick is widely cited in the media, and lectures at industry events in the U.S. and abroad. He has taught MBA-level courses at New College and Portland State University. He lives with his wife and two children in Portland, Oregon.
Clint Wilder is senior editor at Clean Edge and coauthor ofThe Clean Tech Revolution. He is an award-winning business journalist who has covered the high-tech and clean-tech industries since 1985. He coauthors reports and writes columns on industry trends for Clean Edge and has been a facilitator at the Clinton Global Initiative. He is a frequent speaker at clean-energy and green business events in the U.S. and overseas, and a regular blogger for theHuffington Post. He lives with his wife in Sausalito, California.
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Most Helpful Customer Reviews on Amazon.com (beta)
There is a certain very vocal group of politicians that have expressed the belief that the taxpayers should be spending next to nothing and possibly nothing on America's infrastructure. In the 2008 presidential election John McCain called for a complete five year freeze on federal spending. That is the bad news. The good news is that clean energy may be on the verge of breaking through the biggest barrier of all, the cost barrier. They say that in business the three most important indicators of success are location, location, location. For clean energy the authors write that the three most important indicators are cost, cost, cost. The authors stress that charging a premium for clean energy may appeal to a niche crowd but clean energy will only truly work when the price per watt drops below fossil fuel. Saving money crosses all ideological stripes. If people are attracted to clean energy to satisfy their own self interest rather than out of an altruistic sense of duty that is when clean energy will take off. When your uncle who thinks Barack Obama is leading the country towards socialism starts getting his electricity from a wind farm to save some money on utility costs or buys a hybrid car to reduce the pain at the pump, that is when clean energy will take off. Speaking of wind energy, it's leading the way and the authors predict, "if left to market forces, wind will be price-competitive with fossil fuel in hundreds of regions worldwide by 2010" Solar power is also making huge strides and the authors predict its coming out party will be before 2015.
I'm a big believer that Global Warming is a legitimate threat to the future of the world but the reality is that drill baby drill is a siren song that attracts a lot of adherents. Action needs to be taken now and the little things we can each do to cut down on our carbon footprint just aren't going to cut it. We really do need a revolution and I'm trying to do my part by investing in companies that can launch that revolution and this is where I found the book most helpful in that it pointed out specific companies in each energy sector that might help lead the way to a new energy revolution. The book often borders on cheerleading and readers need to be careful reading too many books like this because it can give an overly rosy view of the future of clean energy. The other problem is that a book like this becomes dated very quickly particularly since it actually lists specific companies to watch. The pace of technology is very fast and a book like this is a dinosaur in a couple of years and this one is already a year old since it was revised. I thought their list of companies to watch was pretty good although I'm not sure how First Solar (FSLR) managed to miss the cut. Even if some of the info is less than up to date the general information on clean energy is good and I would recommend this book to someone who wants to compare and contrast the different clean energy alternatives and get a better sense of the companies with their fingers on the pulse of the future.
Diane C. Donovan
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