This helpful guide ranks American colleges and universities on a wide variety of dimensions: admissions, academics, quality, social, internationalism, careers, athletics, enrollment, and cost. This information can clearly help a college-bound student look for an academic setting that will meet her/his needs. For example, colleges with accessible faculty (e.g., Rice & Grinnell) would be perfect for students who like one-on-one attention. On the other hand, some students might be more interested in the top party schools (e.g., Tulane & Arizona State). Other lists are just fun, such as "College Towns with Excellent Pop Music Scenes" (e.g., Seattle & Austin).
However, one major debit exists; although some lists are clearly referenced (e.g., U.S. News's Best National Universities), others are attributed simply to "experts," without explication of the source. For example, the "Top Schools for Chemistry" doesn't clarify from whom or how the rankings were derived. Whether the rankings were solicited from college administrators or experts in the field of chemistry makes a big difference. In other words, I wouldn't simply rely on these listings to pick a school.
Overall, I'd recommend this book for students looking for the right college or university. However, it shouldn't be the primary book they use. Also add a basic college guide that includes stats about each school.