"David Cole's straight-talking, clear-headed book about the basics of book marketing is valuable not only on its own but also as a complement to more pie-in-the-sky guides." -- Judith Appelbaum, author of How to Get Happily Published, managing director, Sensible Solutions, Inc

"The Complete Guide to Book Marketing is an essential reference for anyone who wants to learn absolutely everything about how to sell books. If you publish, market, sell, or publicize books, you need this book close at hand." -- Tony Lyons, president and publisher, The Lyons Press

"Without a doubt this is the best book on the subject. I'll be recommending it to all our clients and any publisher or author who wants to know more about marketing." -- Randall Beek, president, Consortium Book Sales & Distribution

As one who has read every book in the field and spent his career practicing the subject, I found David Cole's The Complete Guide to Book Marketing to be insightful and articulate. I've already put several tips to work on the job!" -- Robin Bartlett, director, market and business development, World Book Publishing

Book Description

The Complete Guide to Book Marketing provides publishers, authors, self- publishers, and publishing staff with practical and effective strategies for reaching the largest possible audience. This comprehensive resource covers marketing to the book trade and the library market, selling direct and building a direct-mail program, marketing on the Internet, tapping into special sales opportunities and non-bookstore outlets, creating an effective PR campaign; and crafting persuasive marketing copy. Concisely written and brimming with specific examples, this authoritative reference also includes a marketing timeline and checklist, a sample document section with expert press releases and pitch letters, and a resource appendix of vital publications and organizations.

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6 Reviews

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4.8 out of 5 stars (6 customer reviews)

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4.0 out of 5 stars Another marketing book to add to your personal library..., Feb 3 2004

Linda E. Gray "Rolling Hills Publishing" (Ozark, Missouri) - See all my reviews

This review is from: The Complete Guide to Book Marketing (Paperback)

As author of "Auto Upkeep: Basic Car Care" I continue to look for ways to market my book. "The Complete Guide to Book Marketing" helped by emphasizing selling to places other than book stores, explaining how to build a direct-mail program, and how to create an effective PR Campaign. The book's author (David Cole) confesses in the introduction that even though his book's title has the word "complete" in it, he states that "I know, and I'm sure you presume, it won't answer all your questions." I like that honesty. That is why in addition to this book I would recommend "The Complete Guide to Self-Publishing" by Tom and Marilyn Ross. Both of these books helped me get my book "Auto Upkeep: Basic Car Care" get featured on PBS's MotorWeek and to be one of the most popular results on Amazon.com under "Auto Care" and "Auto Repair".

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5.0 out of 5 stars "How to" instruction in every aspect of publicity, Mar 18 2001

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: The Complete Guide to Book Marketing (Paperback)

In his The Complete Guide To Book Marking, marketing consultant and author David Cole offers a well organized and presented compendium of "how to" instruction in every aspect of publicity, promotion, and marketing of books designed specifically for the self-published author, small press publisher, regional and speciality house marketing staff. All facets of presenting books to the marketplace are covered including trade distribution, the libraries, direct-mail and direct sales marketing, selling books on the Internet, through non-book retailers, premium sales, and more. Of special value is the chapter devoted to subsidiary rights (serial, paperback, foreign, book clubs, audio, film, electronic formats). Cole does an especially fine survey of book publicity basics and creating an effective sales campaign, including guidelines and examples of effective PR and media kit copy. The Complete Guide To Book Marketing lives up to its title and is very highly recommended, invaluable reading for anyone seeking a commercial success in today's highly complex and competitive marketplace for book sales.

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5.0 out of 5 stars One of the best books I have read on Book Marketing, Feb 4 2001

Richard H Frishman "Rick Frishman" (New York) - See all my reviews
(REAL NAME)

This review is from: The Complete Guide to Book Marketing (Paperback)

I've been doing book publicity for 25 years and let me tell you- this is a great book. Clear, simple and with great tips that every author can use. Go out and get this book today!...

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Most recent customer reviews

5.0 out of 5 stars A must for new authors
This book is mainly targeted at small publishers and self publishers, but every starting-out author should read it. Read more

Published on Aug 23 2000 by Dr. Susan F. Kepner

5.0 out of 5 stars Very helpful, current, thorough
Well written and complete, this book has been very helpful to me as I work on my marketing plan for my first self published book. Read more

Published on Mar 29 2000 by John