Review
"David Cole's straight-talking, clear-headed book about the basics of book marketing is valuable not only on its own but also as a complement to more pie-in-the-sky guides." -- Judith Appelbaum, author of How to Get Happily Published, managing director, Sensible Solutions, Inc
"The Complete Guide to Book Marketing is an essential reference for anyone who wants to learn absolutely everything about how to sell books. If you publish, market, sell, or publicize books, you need this book close at hand." -- Tony Lyons, president and publisher, The Lyons Press
"Without a doubt this is the best book on the subject. I'll be recommending it to all our clients and any publisher or author who wants to know more about marketing." -- Randall Beek, president, Consortium Book Sales & Distribution
As one who has read every book in the field and spent his career practicing the subject, I found David Cole's The Complete Guide to Book Marketing to be insightful and articulate. I've already put several tips to work on the job!" -- Robin Bartlett, director, market and business development, World Book Publishing
"The Complete Guide to Book Marketing is an essential reference for anyone who wants to learn absolutely everything about how to sell books. If you publish, market, sell, or publicize books, you need this book close at hand." -- Tony Lyons, president and publisher, The Lyons Press
"Without a doubt this is the best book on the subject. I'll be recommending it to all our clients and any publisher or author who wants to know more about marketing." -- Randall Beek, president, Consortium Book Sales & Distribution
As one who has read every book in the field and spent his career practicing the subject, I found David Cole's The Complete Guide to Book Marketing to be insightful and articulate. I've already put several tips to work on the job!" -- Robin Bartlett, director, market and business development, World Book Publishing
Book Description
The Complete Guide to Book Marketing provides publishers, authors, self- publishers, and publishing staff with practical and effective strategies for reaching the largest possible audience. This comprehensive resource covers marketing to the book trade and the library market, selling direct and building a direct-mail program, marketing on the Internet, tapping into special sales opportunities and non-bookstore outlets, creating an effective PR campaign; and crafting persuasive marketing copy. Concisely written and brimming with specific examples, this authoritative reference also includes a marketing timeline and checklist, a sample document section with expert press releases and pitch letters, and a resource appendix of vital publications and organizations.
About the Author
David Cole is a marketing consultant and writer with twenty-five years of experience in the publishing business. The principal of Cole Associates in Berkeley, CA, he is a frequent speaker at book publishing workshops and has taught writing, literature, and book marketing on the college level. He was founder and first president of the San Francisco Bay Area Book Festival.
