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The Consultant's Guide to Proprosal Writing: How to Satisfy Your Clients and Double Your Income Hardcover – Oct 6 1998


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Product Details

  • Hardcover: 320 pages
  • Publisher: Wiley; 3 edition (Oct. 6 1998)
  • Language: English
  • ISBN-10: 0471249173
  • ISBN-13: 978-0471249177
  • Product Dimensions: 15.4 x 2.1 x 26.6 cm
  • Shipping Weight: 621 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #987,498 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Publisher

The essential guide to proposal writing for business consultants just got better. It has been updated and revised to include up-to-the-minute information on writing the most effective proposals. New to this edition are chapters on marketing on the Internet, which includes tips on using e-mail and web sites, and a chapter on desktop publishing. Holtz, a consultant to such companies as IBM, GE, Dun & Bradstreet, and Chrysler, is a leading authority on the subject of writing successful proposals, and offers here all the information consultants need to know.

From the Inside Flap

As a consultant, your livelihood hinges on your ability to put together coherent, concise proposals in writing. But if you’re like most consultants, you’re probably not sure where to begin or what your proposal should look like, how much information to include, or what to leave out. Written by Herman Holtz, one of today’s most successful consultants, this Second Edition of The Consultant’s Guide to Proposal Writing packs over 20 years of consulting experience into the most thorough treatment of proposal preparation ever written. It’s a complete step-by-step guide that enables you to present your expertise in the best possible light. This updated Second Edition covers:
  • New information on the advantages of using desktop computers, new software, public data bases, and Fax machines
  • New information on "program design" approaches to proposal writing
  • Revised information on how to develop effective strategies, the basics of sales and marketing, gathering information, and using graphics
The Consultant’s Guide to Proposal Writing, Second Edition is everything you need to know to simplify one of the most difficult consulting jobs—getting the job in the first place. --This text refers to an alternate Hardcover edition.

Inside This Book (Learn More)
First Sentence
effective tool for the task-most effective for both parties, requester and prosper. The proposals submitted provide the information necessary for your sales arguments and for the client's decision. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews

Format: Hardcover
Review for the Consultant's Guide to Proposal Writing: How to Satisfy Your Client And Double Your Income.
This particular book was rather helpful to me, for as a writer already, and knowing the pressures and demands (edits, edits, edits, and deadlines, deadlines, deadlines)besides pleasing the client and of course attract the attention of the desired reader---this book is a straightforward how-to on what you need to do inorder to meet and satisfy all the elements when writing a proposal.
The content and context are thorough and easy to understand and follow for someone experienced in proposal writing but also matter-of-fact enough for anyone desiring to dip into this specific field of writing. It also provides basic and general tips that apply to the nature and the art of writing in itself.
All in all this guide was as it's title suggests a how-to/reference for problem solving in proposal writing. I would suggest this to anyone that is interested in writing, and who does not want to restrict themselves to specific genres of writing, and want to make money in other lucrative sectors of the writing market as proposal writing.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 3 reviews
20 of 25 people found the following review helpful
The Consultant's Guide to Proposal Writing: How to Satisfy June 5 2000
By A Customer - Published on Amazon.com
Format: Hardcover
Review for the Consultant's Guide to Proposal Writing: How to Satisfy Your Client And Double Your Income.
This particular book was rather helpful to me, for as a writer already, and knowing the pressures and demands (edits, edits, edits, and deadlines, deadlines, deadlines)besides pleasing the client and of course attract the attention of the desired reader---this book is a straightforward how-to on what you need to do inorder to meet and satisfy all the elements when writing a proposal.
The content and context are thorough and easy to understand and follow for someone experienced in proposal writing but also matter-of-fact enough for anyone desiring to dip into this specific field of writing. It also provides basic and general tips that apply to the nature and the art of writing in itself.
All in all this guide was as it's title suggests a how-to/reference for problem solving in proposal writing. I would suggest this to anyone that is interested in writing, and who does not want to restrict themselves to specific genres of writing, and want to make money in other lucrative sectors of the writing market as proposal writing.
Oldie But Goodie Feb. 22 2014
By Bart J. Stinson - Published on Amazon.com
Format: Hardcover Verified Purchase
This was written in the heyday of Compuserve and AOL. There is some timeless counsel here, but a lot of the applications are laughably outdated. It's time for Mr. Holtz to write a new edition, or for his heirs to commission a new one.
1 of 5 people found the following review helpful
Not Worth The Money May 6 2007
By James E. Reid - Published on Amazon.com
Format: Hardcover
Very Basic, and quite frankly old school. Not focused enough on Variety of Buyer Needs. Emotional, Economical, Rational etc. Do not recommend at all


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