From the Publisher
The essential guide to proposal writing for business consultants just got better. It has been updated and revised to include up-to-the-minute information on writing the most effective proposals. New to this edition are chapters on marketing on the Internet, which includes tips on using e-mail and web sites, and a chapter on desktop publishing. Holtz, a consultant to such companies as IBM, GE, Dun & Bradstreet, and Chrysler, is a leading authority on the subject of writing successful proposals, and offers here all the information consultants need to know.
From the Inside Flap
As a consultant, your livelihood hinges on your ability to put together coherent, concise proposals in writing. But if youre like most consultants, youre probably not sure where to begin or what your proposal should look like, how much information to include, or what to leave out. Written by Herman Holtz, one of todays most successful consultants, this Second Edition of The Consultants Guide to Proposal Writing packs over 20 years of consulting experience into the most thorough treatment of proposal preparation ever written. Its a complete step-by-step guide that enables you to present your expertise in the best possible light. This updated Second Edition covers:
- New information on the advantages of using desktop computers, new software, public data bases, and Fax machines
- New information on "program design" approaches to proposal writing
- Revised information on how to develop effective strategies, the basics of sales and marketing, gathering information, and using graphics
The Consultants Guide to Proposal Writing, Second Edition is everything you need to know to simplify one of the most difficult consulting jobsgetting the job in the first place.
--This text refers to an alternate