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The Consultant's Guide to Proprosal Writing: How to Satisfy Your Clients and Double Your Income [Hardcover]

Herman Holtz
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

Oct. 6 1998
THE CONSULTANT'S GUIDE TO PROPOSAL WRITING

Third Edition

When clients make the decision to hire you, they are putting more than money on the line. They are also putting their company's future and its reputation in your hands. That's why your success depends on your ability to gain prospective clients' complete confidence, not only in the solutions you offer, but in you -your capabilities and character.

In this latest edition of his bestselling guide, Herman Holtz-the "Consultant's Consultant"-shows that the most effective means of doing this is with a strategic, well-written proposal. But that's only part of the picture. He also shows you why and how a winning proposal, when correctly used, is an indispensable tool for forging lasting relationships with clients and increasing income.

The first book devoted exclusively to this critical consulting skill, The Consultant's Guide to Proposal Writing takes you through all of the steps involved in researching, planning, designing, writing, and presenting winning proposals. Drawing upon nearly three decades of experience as a successful consultant to both government and Fortune 500 companies, Herman Holtz shares everything he knows about what clients really want to see in a proposal and how to give it to them. He also provides valuable tips on effective language and design, what information to include and what to leave out, how not to undersell or oversell yourself, and how to generate interest in additional and future services.

This Third Edition has been thoroughly updated to cover all of the important technological advances that have occurred since the last edition, as well as important new trends in the consulting markets themselves. You'll find a new chapter on how to market yourself in cyberspace via Web sites, e-mail, and other online resources, plus a new section on the latest in desktop publishing technology and how to make the most of it. This edition also features guidance for the growing numbers of consultants specializing in proposal writing, and for professional writers who would like to add proposal writing to the services they offer clients.

The Consultant's Guide to Proposal Writing, Third Edition gives you everything you need to know to simplify one of the most difficult consulting jobs-winning clients.

From America's foremost expert on consulting, a complete guide to developing winning proposals

A winning proposal is more than just a statement of proposed consulting services. An effective, well-crafted proposal is a valuable marketing tool that can:
* Win new clients
* Generate new business from established ones
* As much as double your income!

In this updated Third Edition of America's #1 consultant's guide to proposal writing, Herman Holtz -the "Consultant's Consultant" -tells you everything you need to know to research, design, write, present, and get the most out of winning proposals. He tells you what clients are really looking for in proposals and how to give it to them. And he shows you how to:
* Get the most out of the latest desktop publishing technology
* Market yourself via the Web, e-mail, and other online vehicles
* Find and tap key online research sources
* Discover the keys to creativity
* Avoid common errors in proposals
* Safeguard your proposal against piracy
* Solve the problem of page-limited proposals
* Develop cost, technical, presentation, and competitor strategies
* Sell to the government
* Make the bid vs. no-bid analysis and decision

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Product Description

From the Publisher

The essential guide to proposal writing for business consultants just got better. It has been updated and revised to include up-to-the-minute information on writing the most effective proposals. New to this edition are chapters on marketing on the Internet, which includes tips on using e-mail and web sites, and a chapter on desktop publishing. Holtz, a consultant to such companies as IBM, GE, Dun & Bradstreet, and Chrysler, is a leading authority on the subject of writing successful proposals, and offers here all the information consultants need to know.

From the Inside Flap

As a consultant, your livelihood hinges on your ability to put together coherent, concise proposals in writing. But if you’re like most consultants, you’re probably not sure where to begin or what your proposal should look like, how much information to include, or what to leave out. Written by Herman Holtz, one of today’s most successful consultants, this Second Edition of The Consultant’s Guide to Proposal Writing packs over 20 years of consulting experience into the most thorough treatment of proposal preparation ever written. It’s a complete step-by-step guide that enables you to present your expertise in the best possible light. This updated Second Edition covers:
  • New information on the advantages of using desktop computers, new software, public data bases, and Fax machines
  • New information on "program design" approaches to proposal writing
  • Revised information on how to develop effective strategies, the basics of sales and marketing, gathering information, and using graphics
The Consultant’s Guide to Proposal Writing, Second Edition is everything you need to know to simplify one of the most difficult consulting jobs—getting the job in the first place. --This text refers to an alternate Hardcover edition.

Inside This Book (Learn More)
First Sentence
effective tool for the task-most effective for both parties, requester and prosper. The proposals submitted provide the information necessary for your sales arguments and for the client's decision. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
By A Customer
Format:Hardcover
Review for the Consultant's Guide to Proposal Writing: How to Satisfy Your Client And Double Your Income.
This particular book was rather helpful to me, for as a writer already, and knowing the pressures and demands (edits, edits, edits, and deadlines, deadlines, deadlines)besides pleasing the client and of course attract the attention of the desired reader---this book is a straightforward how-to on what you need to do inorder to meet and satisfy all the elements when writing a proposal.
The content and context are thorough and easy to understand and follow for someone experienced in proposal writing but also matter-of-fact enough for anyone desiring to dip into this specific field of writing. It also provides basic and general tips that apply to the nature and the art of writing in itself.
All in all this guide was as it's title suggests a how-to/reference for problem solving in proposal writing. I would suggest this to anyone that is interested in writing, and who does not want to restrict themselves to specific genres of writing, and want to make money in other lucrative sectors of the writing market as proposal writing.
Was this review helpful to you?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.0 out of 5 stars  3 reviews
20 of 25 people found the following review helpful
5.0 out of 5 stars The Consultant's Guide to Proposal Writing: How to Satisfy June 5 2000
By A Customer - Published on Amazon.com
Format:Hardcover
Review for the Consultant's Guide to Proposal Writing: How to Satisfy Your Client And Double Your Income.
This particular book was rather helpful to me, for as a writer already, and knowing the pressures and demands (edits, edits, edits, and deadlines, deadlines, deadlines)besides pleasing the client and of course attract the attention of the desired reader---this book is a straightforward how-to on what you need to do inorder to meet and satisfy all the elements when writing a proposal.
The content and context are thorough and easy to understand and follow for someone experienced in proposal writing but also matter-of-fact enough for anyone desiring to dip into this specific field of writing. It also provides basic and general tips that apply to the nature and the art of writing in itself.
All in all this guide was as it's title suggests a how-to/reference for problem solving in proposal writing. I would suggest this to anyone that is interested in writing, and who does not want to restrict themselves to specific genres of writing, and want to make money in other lucrative sectors of the writing market as proposal writing.
3.0 out of 5 stars Oldie But Goodie Feb. 22 2014
By Bart J. Stinson - Published on Amazon.com
Format:Hardcover|Verified Purchase
This was written in the heyday of Compuserve and AOL. There is some timeless counsel here, but a lot of the applications are laughably outdated. It's time for Mr. Holtz to write a new edition, or for his heirs to commission a new one.
1 of 5 people found the following review helpful
1.0 out of 5 stars Not Worth The Money May 6 2007
By James E. Reid - Published on Amazon.com
Format:Hardcover
Very Basic, and quite frankly old school. Not focused enough on Variety of Buyer Needs. Emotional, Economical, Rational etc. Do not recommend at all
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