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The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg
This is an excellent reference for writers or marketers. Although it predates the popularity of the internet, the basic writing advice the book gives is timeless. Read morePublished on Feb. 21 2013 by ScienceLives
After looking for a decent book on copywriting on Amazon (where else?), I decided to buy this one, based on the positive reviews it got from other readers. Read morePublished on April 8 2003 by Laurens
Simply put, this book is an exceptional nuts-and-bolts guide to copywriting. I highly recommend it.Published on July 2 2002 by Gr Haynes
Have you ever had to write a sales letter? After too many of my own sales letters failing to earn me a penny, costing me more money than I could afford to lose -... Read more
I bought 2 copywriting books from Amazon prior to this and couldn't really make any progress. With this book, I truly got a handle on the art of copywriting. Read morePublished on June 3 2001 by Jim Sutherland
If you are a copywriter or a would be copywriter you can benefit from this book. I've had it on the bookshelf next to me for several years and refer to it often. Read morePublished on Nov. 12 2000 by Joel Heffner
I must join the league of others who think that this is a great book. Robert Bly consistently writes excellent book time and time again. I have never been disappointed. Read morePublished on Nov. 9 2000 by Jennifer Woodard
To sell your product (in my case books), you have to describe it in (glowing) terms that relate to the needs of the potential buyer.
Bob Bly describes writing to sell. Read more